Susan Neumann Lawler Email & Phone Number

PrimeGenesis helps leaders and their teams accelerate and gain traction during complex transitions, such as onboarding into new roles, M&A integrations, new investments, re-organizations and re-starts. The core of the work is developing and implementing the 100-day Action Plan, which aligns the team around a shared purpose and set of actions, builds momentum and confidence in the leader, and leads to better results faster. Leaders get done in 100 days what normally takes 6-12 months. Since inception in 2002, PrimeGenesis has been able reduce failure from the 40% market rate within 18 months to less than 5% amongst our clients.

Buck Hill Falls, Pa

Board member of this real estate development and resort company.Chair of Marketing Committee and Nominating Committee.

Short Hills, Nj

Responsible for establishing D&B’s brand strategy, growing the brand presence and driving leads through media, digital and sales channels.• Transformed disparate local marketing groups into a cohesive, high performing global marketing team of 70 people, managing a multimillion budget.• Re-platformed DNB.COM leveraging a new content management system that enabled effective Content Marketing which drove customer engagement and acquisition.• Led corporate Crisis Communications. Established PR and Social Media capabilities. • Team launched award-winning Digital Marketing capability through implementation of Eloqua, a centralized marketing automation system, to enable effective campaigns.• Co led sales and marketing program enabling sales associates to sell at a higher level, delivering greater value to customers.• Developed first marketing scorecard at D&B.

Short Hills, Nj

Established communication structure, cadence and messaging for new Chair and CEO of D&B, focused on team members, shareholders, board, customers and partners. Managed consistent messaging to drive D&B’s strategic agenda. Created and executed customer communication programs with a specific focus on improving perception of value and experience.

South Orange, Nj

Advisory services to accelerate growth and investment for mid-sized for profit and non-profit organizations. Sample projects included: (1) Benchmarking study for multi-million dollar investment in the Bermuda Resort and Club market, (2) Led major fund-raising effort for The Connie Dwyer Breast Center in Newark, New Jersey (exceeded six-figure goal by 35%).

Short Hills, Nj

Created vision for, established and led Global Marketing Group to drive globalization of D&B by accelerating product rollouts and unifying global product and communications strategy under a common framework.Led corporate wide strategy team with McKinsey, resulting in a cohesive global strategy to drive current and new revenue streams.Led global implementation of marketing programs to launch first global software partnerships (SAP, SAS, Oracle) as well as new products and global pricing model. Led and launched re-branding of 165 year old company resulting in new positioning, identity and logo. Brand established as one of five core elements of Growth strategy.

Murray Hill, Nj

Designed and led strategic plan process focused on innovation, top line growth and delivery of shareholder value.Drove strategy for new products, including e-commerce.Financial and board management on strategic decisions including corporate divestitures.Led execution of shareholder related activities associated with corporate spin-off, including first investor / analyst conference.

Murray Hill, Nj

Led planning, development and launch of new products and partnerships to change the distribution model -- new products generated $25 million in highly profitable revenue in 2 years.Led development and launch of game-changing software, data and analytics products in new segments.Spearheaded doubling of D&B credit scores in the U.S., dramatically strengthening competitive advantage.Led product planning & launch efforts for new products in Hong Kong, Singapore, and Malaysia.

King Of Prussia, Pa

Financial analysis connected to restructuring of the Aerospace division.Graduate of GE's Financial Management Program, consisting of 5 financial academic courses and 5 six-month rotations.

Mba, Marketing

Ba, Economics