Sladjana Antic Email & Phone Number

Genève, Suisse

Asendia Press Edigroup • Managing digital acquisition and SEO optimization for three e-commerce platforms across various markets. • Collaborating with agencies on strategy and execution of advertising campaigns (Google, Bing, Meta).•. Improving UX and conversion funnels with Air360 analytics for e-commerce. • Developing editorial calendars and creating visual social media content, including video . • Crafting SEO-optimized blog content for two target markets. • Analyzing performance metrics and producing monthly reports.

Genève, Suisse

-Led the global and local digital marketing strategy for Oryx Energies across 12 Sub-Saharan African countries.- Project management for the successful launch of the new website (https://lubes.oryxenergies.com/).- SEO optimization as part of the new website launch.- Activated digital campaigns across 12 countries with the brand ambassador, Sadio Mané.- Reported on and analyzed the performance of digital campaigns (Google and Social).- Crafted monthly editorial calendars for social media in cooperation with regional teams.- Actively supported product launches, events, and marketing promotions at both central and local levels.

Genève, Canton De Genève, Suisse

Marvil56- Digital Marketing Agency www.marvil56.com - Created and developed a digital marketing strategy by identifying customers' current and future needs at Marvil56, a digital marketing agency (www.marvil56.com).- Planned, supervised, and led web, SEM, email, social media, and display advertising campaigns.- Developed/optimized, created, and executed SEO strategy and web content.- Influencer Marketing (built strategy, identified influencers, launched campaigns, tracked KPIs...).- Reported and performed analyses of all digital marketing campaigns (ROI and KPIs).- Managed and optimized media buying.- Managed a team of 8 people in the digital marketing department.

Geneva Area, Switzerland

-Define and implement the brand’s Social Media Strategy for Manotel Hotel Group (six hotels and four restaurants)-Produce a monthly editorial calendar for all social media channels-Define KPIs to measure success across social campaigns.-Develop and manage social media campaigns (both B2b and B2C) effectively driving brand awareness, engagement, traffic, and conversation.-Creation of Facebook & Instagram campaign Ads and Facebook Dynamic Ads with an objective Conversation/Reservation (ROAS 8)- Monthly reports to quantify the engagement and ROI of posts-Develop the influencer strategy, create relationships, and seeding/manage the influencer program (managed through a tool). -Create and set up email campaigns with an opening rate between 25% and 45%,- SEO -Established Manotel company blog with weekly posts designed to increase organic search ranking and position - Set up and launch WeChat for Manotel hotel group -Conceptualize, write, create and edit multimedia content such as text, infographics, images, and video for web releases and social media channels-Develop and monitor benchmarks-Cover the brand's main events

Geneva Area, Switzerland

- Developed and implemented a digital marketing strategy for the ready-to-wear fashion brand, FEODORA.- Created and executed a social media strategy with average post engagement rates of 0.8% on Twitter, 1.4% on Facebook, and 8% on Instagram.- Performed ongoing analysis and reporting on social media and web campaigns.- Increased the Facebook page engagement rate of the brand by 11.8%.- Conceptualized, wrote, created, and edited multimedia content such as text, infographics, images, and videos for web releases.- Increased organic traffic to the brand's website by 145% in one year through inbound marketing.- Created and executed email campaigns with opening rates between 23% and 31%, response rates between 15.22% and 16%, and click rates between 3.5% and 9%.- Identified key influencers in the sector and built relationships with them.- Created presentation folders and promotional materials in two languages using graphic design software such as InDesign, Photoshop, and Illustrator.

Geneva Area, Switzerland

Eminence is a digital agency specialized in web marketing and website development.-Develop digital marketing strategy for the clients in the luxury sector (benchmarks, personas, communications axes, strategic planning..)- Project management - Participate in e-commerce website launch-Design digital media content-Draft creative briefs

Geneva Area, Switzerland

www.satir.ch

Paris Area, France

Master Of Digital Marketing Strategy, Digital Marketing

Bachelor Of Arts In Product And Industrial Design, Major In Fashion Design, Design And Applied Arts