Sladjan Maksimovic Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Australia

Awarded for outstanding academic achievement as part of my Master of Marketing at QUT.

Sydney, New South Wales, Australia

Through thorough analysis and research I aim to provide a clear pathway to solve business and managerial problems to ultimately deliver value growth. I combine real life experience and business acumen with the latest marketing principles and tools to deliver strategic marketing and brand solutions..................................Services:Research - qualitative and quantitive | market and competitor analysis | trend spotting | data analysisConsumer Profiling - customer journey mapping | empathy maps | personas and insightsBrand Management - architecture | insight driven positioning | brand image | objectives and activations plansNew Product Development - project manage stage gate process from ideation to launchStrategy - overall business and brand plans

Melbourne, Australia

Sydney, Australia

Managed the planning and implementation of all elements of the marketing mix in order to build value for the Champagne & Vodka portfolio including leading brands Moet & Chandon, Veuve Clicquot, Dom Perignon & Belvedere.

Sydney, New South Wales, Australia

> Define long term consumer driven strategy for champagne and whisky brands including development of 4Y plan and brand strategies.> Manage overall profitability of the portfolio (P&L) ensuring all A&P spending is monitored, controlled and reconciled. > Conduct regular meetings with key agencies to ensure optimal performance with particular focus on PR and media.> Work closely with brand owner companies ensuring mutual objectives are being met, extracting relevant recourses and sharing market intelligence.> Drive efficiency gains year-on-year improving the cost effectiveness of brand activations and media buys.> Coach, manage and develop team in accordance with company performance review process.

Shanghai,China

> Develop Wine Portfolio Strategy and Marketing Plan (led budget and strategic 4YP process).> Drive local understanding of consumer insights and ensure that consumer U&A and needs states are integral to the brand plans.> Manage Consumer A&P and control overall spend within given budget.> Led development of advertising, media plan and key below-the-line campaigns.> Led development and introduction of NPD working closely with brand owner and all relevant parties.> Oversee forecasting and manage communication with brand owners to minimise supply risks.> Manage distribution agreements with agency brands.

Adelaide, South Australia, Australia

> Building exceptional relationships with country distributors and key affiliates across marketing, commercial, finance and logistics functions, and where applicable key retail and on-premise customers and key gatekeepers within the defined region.> Partner with affiliates in strategic plan development including budget and brand plan development ensuring implementation of key initiatives identified in the strategic plan process. > Led S&OP meetings with affiliate markets to ensure accurate demand planning and identification of potential risks and opportunities and ensuring exceptional customer service.> Gather, share and utilise best practice with all key stakeholders to maximise spend effectiveness.> Be the expert representative for PWB priority brands and provide a credible industry, brand and product resource for affiliates to leverage.

Sydney, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Adelaide, South Australia, Australia

Adelaide, South Australia, Australia

Masters Of Business, Marketing

Graduate Diploma International Marketing, Marketing

Bachelor Of Commerce (B.Com.)