• Led team of content writers to create original, customer-centric strategies and content that resonates with target audiences.• Collaborated with teams in a large, cross-functional organization to identify editorial opportunities and craft compelling content in support of marketing priorities.• Helped develop and refine key editorial processes including messaging documents, style guides, authoring templates, AI best practices, and planning calendars.

• Oversaw and mentored a team of writers and designers to develop brand strategies, messaging platforms, quality standards, and express narrative themes informed by cultural relevance and data-driven insights. • Led executive thought leadership programs for brands such as Adobe, Verizon, Humana, Discover and PetSmart, regularly interviewing C-level executives to develop, write and edit high-quality content for use in social media, blogs, corporate websites and earned media placements.• Solved problems and created strategic platforms and editorial processes for leading brands, from editorial planning and calendar oversight to production best practices and content strategy.• Developed corporate narratives, tone and voice guidelines, style guidelines, editorial mission statements, SEO best practices and related foundational materials to elevate content quality and impact.

• Collaborated with C-suite and national communications teams to develop key messages, talking points and internal communications strategies for large-scale AHA initiatives including Go Red for Women, Heart Walk and Cultural Diversity. • Created successful, large-scale communications campaigns for internal audiences, using platforms including email, intranet and video to drive employee engagement.

• Created and managed end-to-end advertising, marketing, and PR programs from planning stages to follow-up evaluation, including initial research, creative concepts, media buys, copywriting, proofreading, project management and follow-up evaluation. • Collaborated with C-level executives in banking, healthcare, security and technology to develop story themes and create consistent, relevant brand messaging and crisis communications playbooks.

• Created award-winning content for clients in banking, healthcare, security and technology.• Wrote and edited advertising, marketing and public relations collateral including bylined articles, case studies, newsletters, press releases, direct mailers, pamphlets, technical documents, white papers, website copy, targeted emails, and scripts for print, radio and television.

• Developed multi-year strategic communication plans to promote and elevate forthcoming high-profile video games in partnership with leading consumer entertainment brands, including DC Comics, LucasArts and Warner Bros. • Responsible for all daily and strategic communications and publicity at Sony’s Austin game development studio with hundreds of employees.• Edited “EverQuest: The 10th Anniversary Collector's Edition” coffee table book.

• One of AP’s handful of national business and technology beat writers, responsible for identifying and writing about emerging trends, covering company earnings, and regularly interviewing executives at Fortune 500 technology companies. • Managed statewide news editing duties as Texas day and night news supervisor, responsible for a team of reporters, editors and photographers distributed across the state in a competitive, fast-paced, high-energy 24-hour news environment. • Initiated and led AP's global video game coverage, writing reviews, trend features, and creating AP’s first video series, while working under extreme deadlines as Texas day and night news supervisor.