Sarah Lambert

Sarah Lambert Email and Phone Number

GTM, Messaging and Positioning for maximum impact | Oracle Alum | Global Product Marketing Executive @ InvestiFi
Sarah Lambert's Location
Chicago, Illinois, United States, United States
Sarah Lambert's Contact Details
About Sarah Lambert

Cross-functional team leader with a successful 15+ year track record for engaging and inspiring teams to think critically, act strategically and execute flawlessly. Strengths include developing GtM plans, connecting buyer and influencer needs with the messaging to create interest and support sale, as well as developing top-of-funnel content / activities to jump start and fill the pipeline. Expertise in:• Launching Brands / Product / Content / Campaigns• Developing Messaging / Positioning • Experience in SaaS / PaaS, HR Tech / Human Resources, CPG / Spirits / Cannabis, Advertising / Communications, Fintech / Payments

Sarah Lambert's Current Company Details
InvestiFi

Investifi

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GTM, Messaging and Positioning for maximum impact | Oracle Alum | Global Product Marketing Executive
Sarah Lambert Work Experience Details
  • Investifi
    Vp Of Marketing
    Investifi Apr 2024 - Present
    Chicago, Il, Us
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  • Robot Heart Consulting
    Founder And Lead Strategist
    Robot Heart Consulting Mar 2024 - Present
  • Career Evolved
    Executive Member
    Career Evolved Mar 2024 - Present
    Scottsdale, Az, Us
    Private network of high achieving corporate professionals and executives with a track record of success and members of the CareerEvolved program: Transformational mindset leadership development & coaching, aimed at raising the consciousness of business leaders.
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  • Theysaid | Customer-Led Market Intelligence
    Head Of Marketing (Fractional)
    Theysaid | Customer-Led Market Intelligence Jul 2023 - Dec 2023
    Salt Lake City, Ut, Us
    Created and supported three GTM pivots resulting in re-built messaging, homepage look and feel, as well as campaigns aligned to adjusted ICPs.Revised and expanded messaging frameworks for brand and product to clarify value and impact from Sales-led to Product-led growth approach.Built content pipeline and engine delivering continuous insights to Revenue Leaders focused on leveraging actionable insights directly from customers
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  • Symphony Talent
    Head Of Product Marketing
    Symphony Talent Dec 2022 - Apr 2023
    New York, Us
    Developed messaging framework supporting rebrand and repositioning for Symphony Talent and all product solutions therein. Coordinated analyst and market research submissions through a consistent framework for demos showcasing key differentiators and customer success stories.Built refreshed messaging and content for all products and services for launch of rebranded website.
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  • Buckzy Payments Inc.
    Senior Vice President Marketing
    Buckzy Payments Inc. May 2022 - Dec 2022
    Toronto, Ontario, Ca
    Led all marketing activities across the organization including Messaging, Positioning, Go to Market planning, Demand Gen, PR / Communications, Content strategy/ development, Event strategy / execution, SEO / SEM, Google Analytics and Ads, Social media strategy, Thought leadership partnership, and Website development / updates.Created Business Intelligence team with focus on delivering real-time reporting for all functional areas and Investors with particular attention to daily revenue.
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  • Buckzy Payments Inc.
    Vp, Product Marketing
    Buckzy Payments Inc. Aug 2021 - May 2022
    Toronto, Ontario, Ca
    Led complete rebrand of all marketing assets including visual and messaging components. Launched reskinned website for alignment with major conference on September 20, 2021. Launched completely rebuilt website – visuals, content, navigation, etc – on November 16, 2021.Expanded and improved traffic to website by 2000% over three months through Google Ads, SEO and content enhancements. Increased share of voice and presence in market from 0% to 43% month over month within 8 months.
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  • Oracle
    Director, Hcm Product Marketing
    Oracle Jul 2018 - Aug 2021
    Austin, Texas, Us
    Managed and developed GtM plans, messaging, enablement and buyer-directed content for our Fusion HCM Analytics, Oracle Digital Assistant, AI and Emerging Technology offerings in Oracle Cloud HCM. Led quarterly product launches and deliver sales enablement ongoing for the entire suite.
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  • Cr World
    Director Of Marketing / Advisor
    Cr World Jul 2016 - Jul 2018
    CR World is a seed-stage startup focused on delivering high-quality CBD (hemp-infused) products to active adults their care givers and their pets. As the first marketer at CR World, I owned and managed all aspects of brand and marketing including pitch decks, naming messaging and visual look and feel.
  • Smartrecruiters
    Senior Product Marketing Manager
    Smartrecruiters Feb 2017 - Feb 2018
    San Francisco, Ca, Us
    Lead product marketer focused on product updates, launches and content development from top of funnel through sale.
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  • Manpowergroup
    Product Marketing Manager, Americas
    Manpowergroup 2013 - 2017
    Milwaukee, Wisconsin, Us
    Directed the execution of all product marketing activities for www.righteverywhere.com in North America through a remote team and agency partners for ManpowerGroup’s Human Resources Consulting arm, Right Management. Righteverywere.com is Right Management’s enterprise platform (PaaS) for delivering consulting services to clients on a global scale.
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  • Right Management
    Product Marketing Manager, North America
    Right Management 2008 - 2013
    Milwaukee, Wi, Us
    Owned all aspects of marketing strategy and budget development, as well as execution including brand management and channel maximization to increase brand awareness, client retention and business outcomes. Main product focus: www.righteverywhere.com, Right Management’s enterprise delivery platform (PaaS).
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  • Slack Barshinger
    Senior Account Manager
    Slack Barshinger 2007 - 2008
    Led development and execution of strategic plans and projects for clients including Diebold and Audit Bureau of Circulation. Projects included print and online advertising, SEM / SEO, event development and promotion, media planning, product and corporate collateral, brand messaging and public relations.
  • Slack Barshinger
    Account Manager
    Slack Barshinger 2006 - 2007
  • Mobium Creative Group
    Account Management
    Mobium Creative Group Jan 2005 - Apr 2006
    Chicago, Illinois, Us
    Developed strategy, messaging, value proposition and ongoing integrated marketing communications plans in partnership with creative team for increased exposure and growth while building relationships with all clients to increase revenue for award-winning B2B marketing agency.• Managed messaging, creative development and execution of three-tiered lead generation direct mail for Océ, resulting in 200% increase in appointment setting and sales.• Cemented partnership with CNH Capital and increased billings 300+% over the projected income for this client to $325,000.
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  • Barton Incorporated
    Export/Canadian Sales & Marketing Assistant
    Barton Incorporated 2002 - 2004
    Managed budgets, export sales and all promotional activity for spirits division in Canada including development of POS communications, displays, coupons, contests and product tastings.

Sarah Lambert Skills

Strategy Integrated Marketing Marketing Leadership Account Management Marketing Strategy Marketing Communications Advertising Social Media Marketing Direct Marketing Creative Direction Online Advertising Lead Generation Product Development B2b Marketing Strategic Thinking Digital Marketing Strategic Partnerships Email Marketing Business Development B2b Market Planning Creative Problem Solving Crm Brand Development Brand Management Competitive Analysis Online Marketing Market Research Digital Strategy Product Marketing Go To Market Strategy Relationship Marketing Mobile Marketing Segmentation Corporate Branding Project Management Channel Marketing Strategic Planning International Marketing Cross Functional Team Leadership Social Media Marketing Management Integrated Marketing Solutions Budget Oversight Event Marketing Product Management Business Strategy Software As A Service Enterprise Software Start Ups Content Strategy Thought Leadership Medical Marijuana Marketing Consulting

Sarah Lambert Education Details

  • Thunderbird School Of Global Management
    Thunderbird School Of Global Management
    Global Management
  • Bradley University
    Bradley University
    International Studies And French

Frequently Asked Questions about Sarah Lambert

What company does Sarah Lambert work for?

Sarah Lambert works for Investifi

What is Sarah Lambert's role at the current company?

Sarah Lambert's current role is GTM, Messaging and Positioning for maximum impact | Oracle Alum | Global Product Marketing Executive.

What is Sarah Lambert's email address?

Sarah Lambert's email address is la****@****ght.com

What is Sarah Lambert's direct phone number?

Sarah Lambert's direct phone number is +131244*****

What schools did Sarah Lambert attend?

Sarah Lambert attended Thunderbird School Of Global Management, Bradley University.

What are some of Sarah Lambert's interests?

Sarah Lambert has interest in Civil Rights And Social Action, Environment, Education, Science And Technology, Human Rights, Arts And Culture.

What skills is Sarah Lambert known for?

Sarah Lambert has skills like Strategy, Integrated Marketing, Marketing, Leadership, Account Management, Marketing Strategy, Marketing Communications, Advertising, Social Media Marketing, Direct Marketing, Creative Direction, Online Advertising.

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