Sharyn Laney Email & Phone Number

digitalwalletworld.com

Digital Wallet World at digitalwalletworld.com covers real-world solutions and leverating the evolving digital wallet technologies from technology and consumer perspectives. Digital wallet analysis for consumer and small business audiences.

Publishing articles on online marketing with special emphasis on online marketing ROI, social media marketing and multi-channel marketing integration. See http://www.examiner.com/x-54229-Hartford-Online-Marketing-Examiner

Created and launched new website laneysguide.com, a guide to the online including channels on online shopping, managing money and entertainment. Led business from concept to launch including concept, competitive analysis, content, branding, strategy, graphics and IT development; Created site using Adobe CS3 and Flash tools and Google ads for monetization..

• Created and managed investment project to update and sell vacation rental property using market analysis, an effective marketing strategy, and financial analysis via financial models and what-if scenarios for key.
• Successfully sold the property for over 30% ROI.
• Managed investment decisions and vendor services to complete various property upgrades including enhancements, repairs and property staging.
• Selected cost-effective realtor strategy to reduce sales cost by 40%

• Led the creation and management of innovative online business systems as a lead internal e-business IT consultant for projects in The Hartford’s Property & Casualty, Hartford Life Wealth Management, Group Benefits.
• Managed and developed project plans, project proposals, cost estimates, project tracking, system architecture/RUP diagrams,
• Managed project sponsor and stakeholder needs and expectations, project constraints, resources and led stakeholder/sponsor status presentations,
• Led project planning, project status, and technical team meetings.
• Selected and managed vendor resources such as designers and developers.
• Organized various informal activities to increase team building within internal consulting staff.

led technical Web application team and application projects in property casualty and investment product lines.

• Managed full lifecycle strategic systems development of Internet/Web-based business systems from the initiation to closeout phases, including leading the requirements analysis, architecture design, system development.
• Served as project manager and technical lead on Web-based systems for internal and external systems including designing the architecture, analyzing technical solutions, and developing and testing complex business.
• Developed business requirements, project proposal cost estimates, project plans, project tracking, client presentations, prototype presentations, and other deliverables.

Program manager to manage and integrate strategy and rollouts of strategic IT business systems and management initiatives with a focus on Internet technologies and information security for R&D offices over 14 offices nationwide. Led various cross-functional and diverse teams to manage and integrate vendor and internal staff and resources.

Vendor manager/ portfolio manager role leading cross-functional teams of IT project managers, vendors, legal, financial analysts and stakeholders across nationwide offices to manage a portfolio of IT contracts with total values over $110 million for IT systems development and support for over 18 offices nationwide Highlights: Managed portfolio of over $100.

managed all R&S IT security for mission-critical systems, developed disaster recovery program implementation, managed vendor resources, and managed all agency R&D Internet and Intranet programs. Led cross-functional teams to develop various Web applications from initiation to closeout.

Mba, Marketing Intelligence,Finance

Activities and Societies: 3.5 GPA

Ba, Political Science