Stephane Lanoux Email & Phone Number

France

Marketing expertise for international growth based on the company lifecycle development needs. Key missions and achievements (more information in the experience sections below):- Wazo - Canadian Startup - Head of Global Marketing (Sep 2022 to Sep 2024) - Wazo.io- Oodrive - French Scaleup - Acting CMO / Head of Growth Marketing (Oct 2021 to Aug 2022).

Paris, Île-de-France, France

Wazo is a unified communications technology provider designed for Service Providers. Its all-in-one solution includes telephone, video conferencing and instant messaging. Founded in Canada, Wazo has helped over 100 MSPs create better communication experiences for more than 5,000 clients worldwide.In charge of the marketing shift and international business.

Paris, Île-de-France, France

Oodrive gives organisations with sensitive content the tools they need to collaborate at speed. Oodrive's suite of apps combines the highest levels of data security with best-in-class collaboration solutions, so teams can secure sensitive content, without slowing down work.In charge of the international growth marketing strategy setup, implementation.

Paris, Île-de-France, France

Founded in France in 2000, Oodrive is a major European player in cloud-based productivity solutions used by more than 1M users.Successfully driven the marketing shift and acceleration covering new brand identity, digital & growth marketing strategy setup and implementation through internal marketing team and external vendors.

Paris Area, France

• New Relic is a leading and a modern digital intelligence company, delivering full-stack visibility and analytics to enterprises around the world. Based in France and in charge of the field marketing strategy and.
• To support the regional growth objectives, defined and implemented awareness and revenue oriented field events, channel activities, online and demand gen, social media, PR,...
• Expertise of the cloud industry and events in SEMEA along with the use of marketing automation tools and platforms for demand gen, pipeline creation or ABM with continuous performance analysis
• Leaded projects in collaboration with the EMEA/Corp marketing team and in alignment with sales and partner regional leads

Paris Area, France

• Head of Africa marketing operations and team. Territory extended to Middle East & Africa starting June 2015. Key responsibilities and achievements:
• Directly contributed to protect two of the most successful BlackBerry regions from a revenue contribution perspective by defining strategic initiatives and team guidance. Roll-out of successful marketing strategies and.
• In charge of the whole regional marketing budget. Managed and provided guidance for a regional marketing team of up to 8 people into 5 countries
• Achievements: reached quarterly revenue forecasts for the two regions through measurable campaigns ROI, revising channel structure and streamlining operations

Dubai, United Arab Emirates

• Located in Dubai for 3.5 years and responsible for the regional marketing operations with a focus on KSA then UAE. Key responsibilities and achievements:
• Directly contributed to the strong BlackBerry penetration in KSA and UAE (over 15% of the population and between 10 and 30% of market share) through a complete mix of customer retention and acquisition campaigns.
• In charge of the KSA and then UAE country marketing budget and managed a team of 2 marketing people and outsourced field marketing force and suppliers.

Paris Area, France

• Responsible for the company international footprint extension through the Alcatel Lucent distribution marketing operations management. Key responsibilities and achievements:
• Supported the company business development strategy through an indirect business model into 22 countries in EMEA and APAC. Launched and supported the business development of 18 carriers and 2 distributors.
• Top EMEA marketing performer with QoQ sustained business growth of 40 up to 80%.

Paris Area, France

• EMC Corporation is the world leader in products, services, and solutions for information management and storage. Responsible for the whole EMEA marketing mix for EMC Insignia hardware and software product lines.
• Member of EMC SMB division (150+ people WW) in charge of EMEA marketing: 30% of WW revenue.
• Active member part of EMC SMB strategy and the EMC Insignia WW product line launch in February 2006.
• EMC SMB EMEA lead for marketing GTM strategy, campaigns and budget. Leaded a V-team of 10+ people.

Paris Area, France

• Adaptec, leading storage vendor, acquired by PMC Sierra in 2010. Responsible for the marketing activities with distributors, channel and strategic partners for all Adaptec portfolios in the Benelux and Southern Europe..
• Member of the division in charge of Southern Europe: 40% of EMEA turnover.
• Press relations management for Southern Europe, guest speaker and represented Adaptec within SNIA organization
• Launched the Adaptec Platinum Partner Program for SIs in Europe: 30+ partners recruited in less than 12 months.

Paris Area, France

• Mediapps: French $50M startup (acquired by Everteam in 2005) specialized in Enterprise Portals. Key responsibilities and achievements:
• Member of the International Business Unit that achieved 45% of total company turnover compared to 15% in 1999.
• Directly supported the international development of the company with an expansion rate of 1 country per month and 3 subsidiaries setup during the first year.
• Creation of Mediapps’ Business Partner Program. Recruitment of 40+ international partners in 12 months.
• Selection and support of press agencies and guest speaker at international events.

Paris Area, France

• SyVision: International Consulting Company created end of 1997 and owned at 40%. Focus on high tech, medical and business development in Europe and Japan.
• Profitable from the outset. 20%-compound growth. Focus on IT and Japan.
• International IT consulting (Microsoft EMEA, Chateau On Line or World Media Live) and business development advisor to the Japanese External Trade Organization (JETRO), to French investors and to Tanaka Kikinzoku.

Paris Area, France

• Contributed to Microsoft's online (Internet / MSN) and the SMB indirect strategy development and implementation in EMEA. Key responsibilities:
• MCSP (Microsoft Certified Solution Provider) V2 program launch. Recruitment and support of 5.000+ partners.
• Structured Sales Cycle roll-out in 12 subsidiaries across Europe. Massive lead generation through seminar program and internal CRM tool. Leads automatically funneled to Microsoft partners.
• Initiative owner to enable European subsidiaries to proactively use/localize the Web information published on Microsoft.com through “Webzines”.
• Anti-piracy methodology development with Arthur Andersen in France to increase the SMB awareness of licensing rights and obligations.
• Launch of the first Corporate web site of Microsoft France.