Stephane Lanoux Email and Phone Number
International Marketing Growth Strategy and GTM for IT Startups, Scaleups and Unicorns at
@
Freelance / Contract / Self-Employed
France
Stephane Lanoux's Location
France, France
About Stephane Lanoux
International Marketing Executive Driving Growth and Revenue for Global Companies- Over 20 years of expertise in international marketing and business development, with a proven track record of accelerating growth for startups, scaleups, and unicorns.- Deep understanding of emerging markets, particularly in the Middle East and Africa, alongside extensive experience in mature markets like Europe and APAC.- Exceptional leadership and communication skills, adept at navigating diverse cultures and leading cross-functional teams to success.- Proven success in crafting and executing sustainable go-to-market strategies that deliver measurable results.- Skilled in leveraging marketing automation tools for pipeline generation, account intelligence, and account-based marketing (ABM).- Extensive experience in strategy definition and execution, both independently and through partnerships with influencers.- Effective onsite and remote people management, with a strong focus on talent development and team empowerment.- Results-driven, positive, and inspiring, dedicated to fostering collaboration and achieving outstanding outcomes.
Stephane Lanoux's Current Company Details
Freelance / Contract / Self-Employed
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International Marketing Growth Strategy and GTM for IT Startups, Scaleups and Unicorns
France
- Employees:
- 896
Stephane Lanoux Work Experience Details
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International Marketing Growth Strategy And Gtm For It Startups, Scaleups And UnicornsFreelance / Contract / Self-EmployedFrance
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International Marketing Growth Strategy And Gtm For It Startups, Scaleups And UnicornsFreelance / Contract / Self-Employed Sep 2016 - PresentMarketing expertise for international growth based on the company lifecycle development needs. Key missions and achievements (more information in the experience sections below):- Wazo - Canadian Startup - Head of Global Marketing (Sep 2022 to Sep 2024) - Wazo.io- Oodrive - French Scaleup - Acting CMO / Head of Growth Marketing (Oct 2021 to Aug 2022) - oodrive.com- New Relic - American Unicorn - Head of Field Marketing, SEMEA (Aug 2018 to Aug 2021) - newrelic.com - 10+ French startups business development and marketing expertise transfer through key French incubators: Ionis361 and Makesense. Support and mentoring on tech & sustainable development startups strategy, business plans, marketing, GTM and fundraising (Sep 2016 to July 2018). -
Head Of Global MarketingWazo Sep 2022 - Sep 2024Paris, Île-De-France, FranceWazo is a unified communications technology provider designed for Service Providers. Its all-in-one solution includes telephone, video conferencing and instant messaging. Founded in Canada, Wazo has helped over 100 MSPs create better communication experiences for more than 5,000 clients worldwide.In charge of the marketing shift and international business acceleration covering new brand identity, new Web site, digital & growth marketing strategy setup and implementation through internal marketing team and external vendors. -
Head Of Growth Marketing, GlobalOodrive Feb 2022 - Aug 2022Paris, Île-De-France, FranceOodrive gives organisations with sensitive content the tools they need to collaborate at speed. Oodrive's suite of apps combines the highest levels of data security with best-in-class collaboration solutions, so teams can secure sensitive content, without slowing down work.In charge of the international growth marketing strategy setup, implementation, marketing growth team (10+) and GTM performance. -
Acting CmoOodrive Oct 2021 - Feb 2022Paris, Île-De-France, FranceFounded in France in 2000, Oodrive is a major European player in cloud-based productivity solutions used by more than 1M users.Successfully driven the marketing shift and acceleration covering new brand identity, digital & growth marketing strategy setup and implementation through internal marketing team and external vendors.
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Head Of Field Marketing, SemeaNew Relic, Inc. Aug 2018 - Aug 2021Paris Area, FranceNew Relic is a leading and a modern digital intelligence company, delivering full-stack visibility and analytics to enterprises around the world. Based in France and in charge of the field marketing strategy and campaigns for Southern Europe, Middle East and Africa.• To support the regional growth objectives, defined and implemented awareness and revenue oriented field events, channel activities, online and demand gen, social media, PR, ...• Expertise of the cloud industry and events in SEMEA along with the use of marketing automation tools and platforms for demand gen, pipeline creation or ABM with continuous performance analysis • Leaded projects in collaboration with the EMEA/Corp marketing team and in alignment with sales and partner regional leads -
Regional Marketing DirectorBlackberry May 2014 - May 2016Paris Area, FranceHead of Africa marketing operations and team. Territory extended to Middle East & Africa starting June 2015. Key responsibilities and achievements: • Directly contributed to protect two of the most successful BlackBerry regions from a revenue contribution perspective by defining strategic initiatives and team guidance. Roll-out of successful marketing strategies and go-to-market campaigns covering the hardware and software portfolio into consumer and enterprise segments• In charge of the whole regional marketing budget. Managed and provided guidance for a regional marketing team of up to 8 people into 5 countries • Achievements: reached quarterly revenue forecasts for the two regions through measurable campaigns ROI, revising channel structure and streamlining operations -
Senior Regional Marketing Manager, Middle EastBlackberry Nov 2010 - May 2014Dubai, United Arab EmiratesLocated in Dubai for 3.5 years and responsible for the regional marketing operations with a focus on KSA then UAE. Key responsibilities and achievements:• Directly contributed to the strong BlackBerry penetration in KSA and UAE (over 15% of the population and between 10 and 30% of market share) through a complete mix of customer retention and acquisition campaigns. • In charge of the KSA and then UAE country marketing budget and managed a team of 2 marketing people and outsourced field marketing force and suppliers.
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International Marketing Manager - International Blackberry Distribution Bussiness DevelopmentBlackberry Jun 2007 - Nov 2010Paris Area, FranceResponsible for the company international footprint extension through the Alcatel Lucent distribution marketing operations management. Key responsibilities and achievements:• Supported the company business development strategy through an indirect business model into 22 countries in EMEA and APAC. Launched and supported the business development of 18 carriers and 2 distributors.• Top EMEA marketing performer with QoQ sustained business growth of 40 up to 80%.
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Emea Marketing Manager - Emc InsigniaEmc² Mar 2005 - Jun 2007Paris Area, FranceEMC Corporation is the world leader in products, services, and solutions for information management and storage. Responsible for the whole EMEA marketing mix for EMC Insignia hardware and software product lines designed for the SMB markets. Key responsibilities and achievements:• Member of EMC SMB division (150+ people WW) in charge of EMEA marketing: 30% of WW revenue.• Active member part of EMC SMB strategy and the EMC Insignia WW product line launch in February 2006.• EMC SMB EMEA lead for marketing GTM strategy, campaigns and budget. Leaded a V-team of 10+ people. -
Channel Marketing Manager - Southern EuropeAdaptec Mar 2002 - Mar 2005Paris Area, FranceAdaptec, leading storage vendor, acquired by PMC Sierra in 2010. Responsible for the marketing activities with distributors, channel and strategic partners for all Adaptec portfolios in the Benelux and Southern Europe. Key responsibilities and achievements:• Member of the division in charge of Southern Europe: 40% of EMEA turnover.• Press relations management for Southern Europe, guest speaker and represented Adaptec within SNIA organization• Launched the Adaptec Platinum Partner Program for SIs in Europe: 30+ partners recruited in less than 12 months. -
International Marketing ManagerMediapps Oct 2000 - Mar 2002Paris Area, FranceMediapps: French $50M startup (acquired by Everteam in 2005) specialized in Enterprise Portals. Key responsibilities and achievements:• Member of the International Business Unit that achieved 45% of total company turnover compared to 15% in 1999.• Directly supported the international development of the company with an expansion rate of 1 country per month and 3 subsidiaries setup during the first year. • Creation of Mediapps’ Business Partner Program. Recruitment of 40+ international partners in 12 months.• Selection and support of press agencies and guest speaker at international events. -
Business Partner, International Business DevelopmentSyvision Consulting Dec 1997 - Oct 2000Paris Area, FranceSyVision: International Consulting Company created end of 1997 and owned at 40%. Focus on high tech, medical and business development in Europe and Japan.• Profitable from the outset. 20%-compound growth. Focus on IT and Japan.• International IT consulting (Microsoft EMEA, Chateau On Line or World Media Live) and business development advisor to the Japanese External Trade Organization (JETRO), to French investors and to Tanaka Kikinzoku (precious metals manufacturing).
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Internet / Smb Marketing Specialist & Emea Business AnalystMicrosoft France / Microsoft Emea Aug 1994 - Dec 1997Paris Area, FranceContributed to Microsoft's online (Internet / MSN) and the SMB indirect strategy development and implementation in EMEA. Key responsibilities:• MCSP (Microsoft Certified Solution Provider) V2 program launch. Recruitment and support of 5.000+ partners.• Structured Sales Cycle roll-out in 12 subsidiaries across Europe. Massive lead generation through seminar program and internal CRM tool. Leads automatically funneled to Microsoft partners.• Initiative owner to enable European subsidiaries to proactively use/localize the Web information published on Microsoft.com through “Webzines”.• Anti-piracy methodology development with Arthur Andersen in France to increase the SMB awareness of licensing rights and obligations. • Launch of the first Corporate web site of Microsoft France.
Stephane Lanoux Education Details
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Marketing
Frequently Asked Questions about Stephane Lanoux
What company does Stephane Lanoux work for?
Stephane Lanoux works for Freelance / Contract / Self-Employed
What is Stephane Lanoux's role at the current company?
Stephane Lanoux's current role is International Marketing Growth Strategy and GTM for IT Startups, Scaleups and Unicorns.
What schools did Stephane Lanoux attend?
Stephane Lanoux attended Institut Supérieur De Gestion.
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Stéphane LANOUX
Directeur Agence Plan Rail Occitanie Chez Sncf RéseauGreater Montpellier Metropolitan Area
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