Slater Herman Email & Phone Number

Santa Fe, Nm, Us

Santa Fe, Nm, Us

Carpinteria, California, United States

As the Creative Director and Curatorial Ambassador for Art Patron I had the opportunity to curate contemporary artworks, historic works from private collectors, licensed artworks from the Artist Rights Society, and archived pieces from the RijksMuseum in Amsterdam. For the launch of our first collection, I served as the public-facing ambassador for Art Patron, writing copy for press and marketing, providing interviews, hosting educational presentations and curating an exclusive event held in Los Angeles. In this role it was important to coordinate and collaborate effectively between several organizations and the departments within them to keep the collections on track, overseeing the flow of both the creative and the business processes.Roles and Responsibilities• Implemented asset and project management software to track all aspects of internal projects• Curated works from museums, collectors and roster of artists for partner collaborations• Served as the public-facing ambassador, writing copy for press, providing interviews, and hosting educational presentations• Acquired artworks on loan from private collectors, managed handling of artwork and loan process• Budgeted, planned and hosted exclusive launch events held in Los Angeles.• Managed the workflow of both the creative and business processes for marketing launch of brand collaborationsMajor Accomplishments• Curated collections that included contemporary artworks from our roster of artists, historic works from private collectors, licensed artworks from Artist Rights Society, and archived pieces from the Rijksmuseum in Amsterdam• Successfully pitched collaboration concepts to international retail CEO’s, stakeholders and board members

Carpinteria, California, United States

GENERAL PUBLIC is an art publishing company that curates and distributes the best contemporary art made by professional artists from around the globe. Utilizing state of the art scanning and printing technology, General Public creates 3D prints that perfectly recreate every brushstroke of the original work.In my role as the Creative Director at General Public I have curated 30 collections for exhibitions and launches with galleries and retail partners. Another crucial aspect of my position is communicating with artists, retailers, and internal team members to coordinate the production and distribution of each print. I have developed lectures and hosted events to educate sales associates on our artists, artwork and the concepts that bring the works together.Roles and Responsibilities• Curated over 30 collections for exhibitions with galleries and retail partners• Pitched curated collections to stakeholders at international museums and design retailers• Wrote copy for use in international retail marketing campaigns, as well as for press and featured publications• Created marketing content utilizing photography, videography, and graphic design• Coordinated with artists and galleries to organize the shipping and handling of over 2000 works of art from around the world• Presented and communicated effectively with artists, art institutions and international retailers• Managed a team of 10 employees including creative, production, and accounting• Prepared budgets for collection production, marketing, and events• Developed lectures educate sales associates on our artworksMajor Accomplishments• 2023 efforts resulted in a 150% increase in revenue from the previous year• Successfully created and presented collections of artworks to retailers, resulting in $10m in sales that directly benefited the artists on our roster through royalty payments• 20% increase in sales after educational panels that I designed and hosted for external sales teams

Bend, Oregon, United States

• Collaborated with campaign team to produce content to effectively communicate candidate goals• Created marketing materials including video for television and web, photography for web and print, copy for radio, and graphic design for web• Managed press contact with national press outlets• Traveled the state documenting the campaign and meeting with constituents

West Hollywood, California

My goal as Art Advisor at General Public was to uplift artists by providing a new source of revenue, as well as a boost in visibility. To accomplish this goal I established and maintained our artist submission platform, conducted studio visits and worked with external teams to produce marketing materials. During my time as Art Advisor I had the opportunity to curate and pitch to stakeholders at national design retailers and travel the country to deliver educational presentations.Roles and Responsibilities• Uplift artists by providing a new source of revenue, as well as a boost in visibility• Established and maintained our artist submission platform, conducted studio visits and onboarded artists onto company roster• Communicated with artists to negotiate contracts, and simplify the onboarding process• Photographed artworks for use in sales and marketing materials• Packed and shipped artworks internationally• Developed internal artwork handling guidelines for employees, as well as developing insurance and shipping policiesMajor Accomplishments• Established submission platform, creating a simplified process for receiving and reviewing artwork• Managed press and copy for national distribution via print, digital and televised media

Greater Los Angeles Area

Utilized galleryManager’s inventory management software to track artworks coming in and out of the gallery, as well as artists CVs, press, and sales. I prepared press packets and artist statements as well as hosting collector and gallery visitors during openings and previews.Roles and Responsibilities• Utilized galleryManager’s inventory management software to track artworks coming in and out of the gallery, as well as artists CVs, press, and sales• Prepared and updated press packets, CVs, and artist statements• Hosted collector and gallery visitors during openings and previewsMajor Accomplishments• Developed long term relationships that have led to creative and business collaborations

Portland, Oregon

Handled the preparation, packing and shipping of fine art prints for museum and gallery shows.Responsibilities included:• Scanning, trimming and packaging fine art prints.• Retouching archival photos.• Answered client phone calls regarding new and existing orders.• Updated digital archive of previous projects.

Portland, Oregon Area

Photographed products for use on web and social. Collaborated with our Art Director and Creative Director to develop and execute photo shoots in line with visual briefs. Once launched we compared resulting analytics to our predetermined performance indicators to determine effectiveness.In addition to photographing product, I also implemented an in-house photography studio that could be used by any member of our team, creating an easier stream of content for company use.

Portland, Oregon Area

Hosted customers at the showroom space for online designer shoe retailer.Responsibilities included:• Worked with return customers to maintain a consistently exceptional experience.• Curated and presented personalized selections of products for customers.• Updated all social media platforms.• Selected new products for showroom updates.

Portland, Oregon Area

Acted as head counselor for lodging with over 60 campers ages 12 to 16. This job was a 24 hour role, making sure campers were happy and healthy at all times.Responsibilities included:• Supervising campers 24 hours a day• Driving 60 passenger busses• Hosted camper activities

Master'S Degree, Art Business

With a goal of empowering artists and connecting them with an enthusiastic audience, I focused on museum collection management and earned.

Education record

Master'S Degree, Art Business

Master'S Degree, Art Business

Bachelor Of Fine Arts (Bfa), Photography