Acquired by OpenStore in Oct '24-Establishing and nurturing strategic event and industry partnerships, driving collaborative efforts across social media platforms and at industry events, and helping partnerships to effectively cross-pollinate communities, expanding brand reach, and facilitating successful co-branded initiatives-Leading the research, development, and ordering process for new products, including sauna accessories and the recently launched apparel line-Working closely with a graphic designer to create and refine product designs, delivering alignment with brand identity-Managing the entire supply chain, from product conceptualization to final delivery, optimizing efficiency and maintaining product quality-Handling logistics, travel arrangements, content creation, and networking opportunities for events, with a focus on maximizing community engagement-Coordinating all aspects of event planning to ensure seamless execution and meaningful interactions with attendees, contributing to the brand’s reputation and community presence-Serving as the primary touchpoint for customers on social media platforms, handling customer service inquiries, processing brand connection requests, and managing ambassador applications-Providing exceptional customer service, fostering strong relationships between the brand and its community-Playing a pivotal role in setting the strategic direction of the company, particularly in leading a wholesale partnerships initiative, which expanded the brand’s visibility and established a network of partner gyms, further solidifying the brand’s presence in the industry

• Managed strategy, direction, coordination, and execution of various company projects• Lead cross-functional meetings, writing summaries, sending status updates and communications• Tracked and monitored of project progress with regard to deadlines and needs, assisting inscheduling and logistical coordination, communicating frequently with team members andmanagement• Curated project data, sending out weekly team updates to larger teams, and owning teamcommunication channels• Understand gaps and support in determining solutions, guiding decision-making conversations, andleading implementation of the best solution• Coordinated deadlines on deliverables, monitored and tracked team progress• Progress and planning documentation

• Reported directly to the VP of Sales Operations• Researched, pitched, and implemented a sales enablement tool to increase leads daily by 200-300• Trained sales team on the new enablement tool including onboarding and walkthroughs • Established the process to run email campaigns including import/export, lead fields, etc. • Built and ran several email campaigns • Created easily consumable SFDC user videos and graphics as well as over 20 internal sales help pages

• Worked directly with clients to create an extensive marketing plan that fit their needs • Explored ways to engage and identify new channels to reach our client’s target market• Advised clients on social media platforms and trends as well as SEO• Nurtured relationships and made connections between clients to help grow both our clients businesses and our own• Responsible for all social media marketing

• Worked with partners to ensure they are utilizing our programs to maximize revenue• Targeted campaigns to follow up and re-engage customers for a higher percentage of lead turnovers• Provided the Channel Team with weekly statistics of success/growth of current promotions • Cleaned Salesforce data and tracked cleansing metrics

• Created, scheduled, and managed all North America company webinars• Programed webinars to drive sales leads• Created a proposal on how Barracuda can better work with partners and customers through webinars. • Daily use with GotoMeeting, Salesforce, Wistia, and Pardot• Worked directly with our Salesforce team to deliver leads to the sales reps

• Collaborated with the marketing team on events • Managed social media accounts • Was responsible for creating and sending the daily newsletter• Worked with media contacts to get coverage on articles and press releases

• Working with accelerators nationally to pull more ops (over 300 campaign emails sent) • Creating and managing leads ( 5+ C level meetings booked) • Driving PR and increasing recognition ( multiple articles written on products)