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What I’m Like• A shipper who uses interpersonal skills to get things done• Strategic with good sense of how to translate into execution• Strong diplomacy skills• Outgoing, engaging, energetic• Highly persistent problem-solver• High-standards, reliable, detail oriented• Fully participative: can efficiently ensure everyone’s voice is heard, from the custodian to the BoardHow I’m Valuable• Great at orchestrating break-out opportunities• Thrive in complex multi-stakeholder circumstances• Work well with highly diverse people & situations• Keep teams on track and motivated in highly volatile environments• Expert at working within existing structures, systems, and matrixes to ensure resources get to their best & highest purpose
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Chief Marketing OfficerFrontSan Francisco, Ca, Us -
Chief Marketing OfficerLevata Jun 2023 - PresentChicago, Il, UsLevata is a global provider of technology and services for the automated device capture and People ID segments, servicing manufacturing, warehouse, both back-and-front of house for retail, and HR and facilities departments in corporate enterprise approaching a billion dollars in annual revenue. The business is evenly split between a small sale/high volume eCommerce segment and a large sale/low volume enterprise sales approach, and so our go-to-market comprises both mass scale digital and long-lead time enterprise motions.- Strategy: After a long period of a lack of leadership, there was no plan, vision, or clarity of job roles within Marketing. Successfully drove the marketing team to create its own vision, enabled leaders to write plans for the areas of the mix, and refined everyone’s job description and measurement so everyone in the group now knows where to focus, and where not.- Brand: As I walked in the door, the entity was a house of brands across 17 names, largely nouns of what the business sold (barcode readers or ID card printers). Successfully drove a top-to-bottom complete rebrand to create a single shared identity globally, honoring our history, but setting us up for the next decade of growth.- Lead & Pipeline Growth: Overhauled a neglected lead management system to capture 100% of leads into our CRM, score and distribute all leads to sales with a 85% or better work rate, and reshuffled our lead sources to focus on the most lucrative, exceeding our 2023 ML target. -
Vice President Product MarketingSalesforce Apr 2019 - Jun 2023San Francisco, California, UsLed all aspects of go-to-market to transform a formally philanthropic organization into a fully operating business unit of Salesforce focused on the social sectors of the economy. Globally responsible for the full marketing stack of building out market insights, go-to-market strategy, messaging & positioning, sales enablement, generating demand, customer marketing, and brand & reputation building. -
Senior Vice President & Chief Of StaffMozilla Aug 2014 - Jul 2018San Francisco, Ca, UsInstrumental in a 2-year turnaround of the firm from near collapse in early 2014 to a stable growing organization with 40% increase in revenue the last 2 yearsFive distinct functions in this broad-reaching role leading 1/3rd of the organization’s 1,100 employees worldwide:• Strategy: Mange all aspects of Mozilla’s strategic planning, external consultants, annual budgeting and internal communications• Emerging Markets GM: Manage Mozilla’s business in high-growth markets non-US/EMEA with full P/L responsibility.• Product Development: 130-person vertical development team (Front-end and platform engineering, UX, Product Management, and engineering operations) focused on products for emerging markets and development support for our flagship Firefox product line• Chief of Staff: coordinate the activities of the executive team, manage the relationship between the Board of Directors and Mozilla executives, and improve the execution across functions. Drove full redesign of the leadership structure and senior management processes while preserving the open source culture and communications essential to Mozilla's mission.• Operations: Lead HR, IT, and Facilities for 12 offices and employees in 24 countriesOn the side I predominately make PowerPoint slides. Occasionally I approve budget requests for t-shirt production. -
Vice President Product MarketingMozilla Apr 2012 - Mar 2014San Francisco, Ca, UsBuilt and led four functions: 1) Research around markets, competitors and users to guide business strategy 2) Data Analytics for product improvement and churn reduction 3) GTM Strategy for B2B, developer and mass consumer product lines and 4) Channel Marketing execution via global mobile operators and device manufacturersMajor body of work included launching a viable global competitor to Android with 18 Mobile Operators, 5 Device Manufacturers, and 1,500 app developers, in 18 countries. Cited as the highlight from 2013 Mobile World Congress in Barcelona.
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CeoFlixlab Feb 2010 - Oct 2012Transformed a technology research project into a real-time consumer video product. Devised customer targets and segmentation, wrote product specs, launch and marketing strategy, hiring plan, capital requirements, and raised $2.5M funding from angels and an institutional VC.Built an 11-person company whose first product ultimately became the top photo/video app in the Apple App Store across 11 countries, garnered 3,000+ end-user 5 out of 5-star reviews, press coverage in 17 major outlets, and a finalist or winner of 5 prominent startup competitions. -
Director - Product MarketingAdobe Apr 2005 - Mar 2010San Jose, Ca, UsP&L responsibility for the $170M collaboration business unit. Managed an organization of 40 people and a marketing budget of $20M.• Led a $100M/year product line to grow revenue 30% CAGR over 3-years• Quadrupled sales capacity by building an ecommerce and partner sales channel ultimately constituting 80% of revenue• Top 5% of managers – won the Founder’s Award for exemplary performance -
Various Product Marketing RolesLeapfrop, Philips, Harcourt, Devry Jan 2005 - Jan 2005Cut my teeth in marketing and product management in consumer and eLearning, with the help of gracious and patient mentors shaping me from moron to competent over a handful of years.
David Slater Skills
David Slater Education Details
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University Of California, Berkeley, Haas School Of BusinessMba -
Stanford UniversityAnd Technology
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Ithaca CollegeCommunications
Frequently Asked Questions about David Slater
What company does David Slater work for?
David Slater works for Front
What is David Slater's role at the current company?
David Slater's current role is Chief Marketing Officer.
What is David Slater's email address?
David Slater's email address is ds****@****lla.com
What is David Slater's direct phone number?
David Slater's direct phone number is +136155*****
What schools did David Slater attend?
David Slater attended University Of California, Berkeley, Haas School Of Business, Stanford University, Ithaca College.
What are some of David Slater's interests?
David Slater has interest in Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Food, Home Decoration, Health, Photograph, Cooking.
What skills is David Slater known for?
David Slater has skills like Product Marketing, Product Management, Strategy, Go To Market Strategy, Team Management, Start Ups, Competitive Analysis, Strategic Partnerships, Product Development, Mobile Devices, Marketing Strategy, Management.
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