Charles Slaughter Email & Phone Number

Madison, Wisconsin Area

At Driven Marketing Solutions reaching your customers is what we’re all about! We create a cohesive marketing strategy with you to bolster your already awesome business! We bringpassion and enthusiasm to every project. From original designs to complete renovations, we haveyou covered. Applying many years of combined experience, our team researches your need,considers your situation, pursues a creative solution and brings it to life! Chances are, we’ll not onlymeet your needs but exceed your expectations!I have a combination of Video Production, Drone Pilot, Social Media & Digital Brand Management & Marketing experience gained through previous career positions, Owning and operating a business of my own gave me the hands-on knowledge of trial and error on a daily business, as well as customer service. My degrees and certifications support my extensive background which has brought me to this point. A personal goal of mine has always been to show the human side of a company and to be a knowledge sponge and continue to pursue ongoing education and field study. Digital Business Cards: We now have the ability to make your company's business cards paperless and save on the cost of production and also can upload your contacts information to your (CRM) Customer Data Base automatically!!!

Madison, Wisconsin Area

Responsible for leading the integration & collaboration, of both strategy and execution for promotions, interactive marketing & entertainment marketing, social media and CRM. Such as but not limited to: Brand Strategy, Creative Design, Media Planning & Buying, Asset Development, Mobile Tours, Product Demos, Measurement & Analytics, Sweepstakes Management Develop & direct marketing strategy plans for execution for special events and long range planning. Ability to set future goals & plans for the product lines, as well as, active participant in growth opportunities. Such as: Sponsorship Development, Partnership Development, Guerilla Marketing, Pop Up Retail, Micro Focus Groups,Sponsorship Activation. Supervise and directly manage staff in the execution of programs including adverting, promotions, & dealer events. Excellent interpersonal skills both in person & by phone, with high professionalism. Also skilled in: Field Teams, Data collection & Lead Generation, Community Management. Ability to manage multiple projects & work assignments with a variety of staff & volunteers. Fantastic customer service ethics & high expectations for quality. Proficient using the latest versions of e-marketing software, Social Media Programs, Video & User General Content, Microsoft Word, Excel, PowerPoint, Access, mail merges & email blasts.Clients: Budweiser, Evan Designs, All Terrain Marketing, OOVOO e-marketing, Harley-Davidson & local entertainment business owners. For Milwaukee Harley-Davidson Riding Academy program; I wrote promotional marketing plans, for “Wednesday Bike Night,” to increase student recruitment each week. Assisted with licensing & certification of riding program.Designed/painted Riding Range to be in compliance with National & State regulations for Beginner Rider Course, Skilled Rider Course, & 3 Wheel Beginner Rider Courses.Provide key marketplace insight into development of new classes based off “Advanced Rider Coach” teaching experience.

Rockford, Illinois Area

Entrusted to execute a top secret project which involved touring 12 states (8,000 miles in 3 weeks) with 2 Harley-Davidson Street 500 prototype motorcycles, meeting with state administrators to garner feedback and buy-in regarding the motorcycles to ensure that they were road safe, followed state laws, and would be selected to be the bike of choice for DOT. Communicated feedback and opinions so they could be taken into account for the final model.Provide great customer service to customers interested in purchasing a motorcycle including providing relevant literature, websites, online tools, information regarding upcoming events and provide opportunities to schedule a test drive and rent a motorcycle, and next steps to ownership.Perform basic maintenance of transported vehicles and deliver vehicles in a safe and professional manner.Motorcycle race licensed and motorcycle racing instructor.Some of the Special Events I was responsible for developing, coordinating and executing:Brantley Gilbert "Just As I Am" 8 day CD release tour Escorts From Athens, GA to Arlington National Cemetery. We also worked with Folds of Honor on this tour, with 2 stops per day for mini concerts along the way Black Bike Week South Carolina where our team did over 5,000 leadsSummer Fest Milwaukee, WI where I was able to set the current “Jump Start” Record of 210 leads in 8 hrs. Milwaukee Bucks NBA Games, Transporting Jordan Sports show bikes to IMS Show, Buell Ultimate Track Day Tour

Greater Milwaukee Area

Efficiently and effectively organized and corresponded with a large number of audiences including dealers, vendors, internal staff, event attendees, delivery drivers, and various levels of management.Coordinated a complex level of detail for special events related to negotiating contracts, securing locations, securing event equipment, arranging transportation and deliveries, catering, signage, displays, printing and entertainment and demonstration activities.Synchronized staff schedules, deliveries, and other logistics related to the success of the events.Verified necessary documentation was in place prior to event including certificate of insurance, contracts, sponsorships, permits, etc.Determined measures of success and evaluated the outcomes of the event.Increased customer participation and lead generation at special events by 50-60% overall from FY2012, as well as set new records in special events.I was responsible for overseeing set up and execution of many events such as:110 Anniversary of Harley-Davidson Black Biker Jam & UFC Home Town Throw down, with 2 locations at Bradley Center and set up police escorts for Harlistas Segment Riders to end their parade route at our activation. Pepsi Gulf Coast Jam where I ran 3 locations simultaneously and my team broke 3 day lead total of 9730Los Angeles Auto Show where my team had over 200 leads per person per day for 14 days.UFC Fight Houston my team broke 1 day UFC lead record.SEMA Show Las Vegas with 2 locations for 6 days and did 25% more lead generation than set goal

Madison, Wisconsin Area

Motorsports company with a retail store front and motorsports repair and customization shop. Responsible for all day to day activities and functions including:Customized and repaired motorcycles and other vehicles. Increased customer service and sales buy 25% per year over 5 years.Payroll, time management system, bookkeeping, sales, collections with DTI Raito of 30%Supply ordering and inventory of over $100,000 per yearMarketing, promotions, sales, and attending special events such as track days, races and other events.S&S V- twin Sidewinder Certified.

Rockton, Ill

Sold and installed track side advertising space and increased sponsorship sales by 55%Maintained customer base and book of business over $300,000Designed logo and advertisement materials for current clients and race enthuses

Madison, Wisconsin Area

Collected, processed and closed 90% of loans for new and existing clients, ordered vendor work for appraisals and team lead for highest producing team for 4 year with over 1million in business each year.Assisted clients with financial planning and consolidation of assets for A+ and subpar programs.Assisted Community One Mortgage in getting up and running as a business by helping to create a business plan, securing a bond, establishing a pool of clients, negotiating office space, establishing company health plan, installation of computer and telephone system, and training new employees.