Shannen (Laur) Canty Email & Phone Number

Los Angeles, California, United States

As the director of growth & services, I'm responsible for agency growth and retention, client success, revenue growth, and resource allocation. • Process and engage new incoming leads and sales opportunities. • Work closely with prospects and leads to understand needs and objectives, and then architect service packages that can most effectively satisfy short-term goals while paving the way for long-term success. • Manage an efficient and scalable delivery of sales materials, resources and proposals. • Successfully negotiate and close deals that meet and/or exceed annual revenue targets.• Oversee the creation and execution of new business contracts.• Supervise internal client services operations.• Own day-to-day external processes and relationships with partners and clients as they relate to client service activities.• Assess account teams short- and long-term client activities to gauge efficiency, productivity, and opportunities for growth.• Promote agency-wide collaboration.• Support the onboarding of new accounts.

Cleveland/Akron, Ohio Area

As a senior consultant at PR 20/20, I have the demonstrated ability to grow and retain client accounts, and provide high quality strategic guidance and oversight.My responsibilities include:• Grow and retain client accounts, serve as a trusted, strategic advisor to clients.• Consult with clients on marketing goals, and develop strategic plans to meet or exceed goals.• Edit and proofread written materials, paying close attention to writing style, tone, and grammar and punctation. • Assess marketing performance based off data, using sources like HubSpot, Google Analytics, Google Search Console, and additional platforms.• Manage junior level team members, and coach and train towards their professional development goals.• Drive efficiency and profitability across client accounts, effectively managing and forecasting personal and team workloads.I also have on-hands, advanced experience in:• Digital marketing—from planning to production to activation (brand marketing, website development, social media marketing, content marketing and email marketing).• Planning and overseeing marketing budgets.• Learning, implementing and driving performance across marketing technologies (HubSpot, Pardot, Act-On, Google Analytics, MailChimp, WordPress and more).

Cleveland/Akron, Ohio Area

Cleveland, Oh

PR 20/20 is a performance-driven inbound marketing agency in Cleveland. • Support and manage a variety of client accounts, including the SaaS, insurance, engineering/ industrial, and non-profit industries.• Support in content marketing initiatives like blogging, ebooks, webpage copy, and whitepapers.• Create social media shares and monitor client accounts.• Research and write strategic content, and serve as a consultant for client inquiries and recommendations.• Build recommendations for SEO and keyword activities, as well as marketing automation initiatives like email marketing campaigns, lead nurturing and contact / list management.• Assist with full-scale website projects, including creation of sitemaps, website copy, keyword analysis, landing pages and lead forms.• Contribute to agency blog: http://www.pr2020.com/blog

Kent, Oh

I work within the Corporate Communications and Marketing department at Davey Tree. My duties include: • Interview company employees throughout the U.S. and Canada• Write and edit stories for the bimonthly, internal employee publication, the MyDavey Bulletin• Research and write posts for In the Shade, Davey’s blog geared towards a homeowner-based audience• Generate content for eBlasts sent out to various branch offices throughout the company• Help maintain the company's presence on Pinterest and Google+

Kent State University

Intern and assistant coordinator at Flash Communications, an on-campus, student public relations agency inside of University Communications and Marketing. Worked on ongoing agency projects such as:• Researched, edited and wrote stories for various university publications including e-Inside, Kent State Magazine and eFlash• Worked with on-campus clients including the Alumni Office, the School of Journalism and Mass Communications and Wick Poetry Center• Wrote posts for the agency’s blog• Attended content planning meetings with University officials• Assisted in the assigning of stories to staff members

Greater Pittsburgh Area

Worked alongside the V.P. of Marketing to do the following:• Produced topics for the company blog and internal employee newsletter• Attended meetings with event planners and event set-ups for photos and multimedia used on the company’s website, social media and blog• Generated content for company's Facebook and Twitter pages and updated Pinterest daily• Wrote content for marketing materials used in sale pitches and for clientele to use with outside customers•Present for company rebranding

Clerical work, serving as assistant

Greater Pittsburgh Area

Kent State University

I served on the Daily Kent Stater staff, Kent's student run newspaper, for two semesters. First, I was a feature reporter. I had to come up with feature topics relevant to student life. Second, I was the beat reporter for the College of Communication and Information. I had to diligently come up with relevant story ideas, set up and conduct interviews, and meet deadlines.