Slava Taraskin Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

Unity Gaming Services (UGS) was established as an internal startup and a separate business unit by merging multiple acquired companies and Unity's own initiatives with the vision to launch a comprehensive interoperable platform of services, required to build, launch and operate interactive experiences (games, metaverses, digital twins etc.). In this senior commercial role, I lead the global sales team of 30+ people distributed across AMER, EMEA and APAC. I work closely with senior leadership and department heads to sell and evolve our highly-technical SaaS offering.Notable achievements and key responsibilities:- Doubled ARR to $100M+ over the past 2.5 years; grew the pipeline by 10x and signed a few strategic partnerships (large AAA companies).- Defined GTM plan, product requirements and sales strategy for UGS. Successfully launched the platform in October 2021 driving many of the 15K+ sign-ups over the first 2 months.- Successfully merged multiple sales teams under UGS and upskilled the sales force from single- to multi-product expertise. - Established an efficient product feedback loop between customers, sales and R&D teams to improve product prioritisation and delivery to meet clients’ expectations and close more business.- In partnership with BI and Marketing, created a process and framework for early detection of leads resulting in improved market coverage and accelerated sales cycle.- Launched several thought leadership initiatives, including Multiplayer Club, a series of webinars and podcasts targeting multiplayer game engineers to increase share of mind and advocacy for UGS in their respective companies which led to faster sales and more new business.

London, United Kingdom

Led the team to become the highest-performing sales team in the business both by total revenue and revenue per head.Notable achievements and key responsibilities:- Grew revenue by 10x in 5 years ($180M+ in 2020) taking EMEA to represent 45%+ of the global ads revenue.- Built a highly-efficient and motivated sales team driving 2x revenue per head compared to other regions; retained 85% of the talent over 5 years in the role; delivered 100%+ sales quota every year. - Represented Unity Ads at key industry events (Pocket Gamer Connect, White Nights, GDC, DevGAMM, Games Forum etc.) as a speaker to drive thought leadership and awareness.- Established regular executive roadshows for key customers and Unity’s cross-functional leadership to exchange ideas, feedback and roadmaps to inform future business and product decisions. For example, partnered with Marketing to launch Executive Business Track, a day of product and business sessions at Unite (Unity's annual developer conference), for top gaming industry executives (VP+) to meet with Unity leadership.

Moscow, Russian Federation

In this role, I was responsible for establishing the new business sales function in Eastern Europe.Notable achievements and key responsibilities:- Mapped out all existing gaming studios based in the region (Poland, Russia, Belarus, Ukraine, Georgia) and built relationships with most of them: 300+ new accounts identified, 100+ pipeline opportunities created.- In partnership with Microsoft, organised a joint roadshow for developers across 17 key cities in the region - a series of 2-day events with 200+ developers per city landing 4,000+ total attendance - a massive awareness boost for Unity supporting the successful launch of Unity 5.- I was one of the key contributors in the global working group that transformed Unity licensing from perpetual to subscription (SaaS).- Based on my success in this role, I quickly earned a promotion to lead Unity’s advertising business in EMEA.

Moscow, Russian Federation

In this role, I was responsible for all Adobe sales in the region. I managed a team of 6 account managers, held a $30M+ annual quota and consistently overachieved it.Notable achievements and key responsibilities:- Defined the sales strategy and successfully executed the transition of Adobe licensing from perpetual to subscription (Adobe was the first company in tech to successfully achieve that): converted 30%+ of the market in the first 3 months.- Developed and launched a regional reseller training and certification program which led to 300+ salespeople getting certified in the first year, and to +25% revenue growth from mid-market resellers.- Grew the channel network by 4x from 3 to 10+ distributors and grew active resellers by 10x from 30 to 300+ resulting in consistent 45% Y/Y revenue growth. - In partnership with the global e-commerce team, successfully launched Adobe Store for Eastern Europe, supporting 7 local currencies, and local payment methods. Organised anti-piracy campaigns with the regional photo, video and web design communities to drive license compliance.

In this role, I was responsible for growing the reseller network and revenue in the territory. I successfully onboarded 7 key reseller partners and signed 20+ enterprise deals, resulting in doubling the revenue in 2 years.Together with the Director of Channel Sales, developed and successfully launched the first Reseller Partner program.