In my role as a Client Director at CSSC's agency in Reading, England, I was responsible for managing client relationships and providing strategic guidance to drive business growth.

- Led the brand revitalisation to position CSSC closer to its members post-pandemic.- Achieved 2 award wins and 8 nominations.- Developed the first marketing strategy and brand plan.- Advocated for market orientation within the Senior Leadership Team.- Increased member acquisition by 15,000 (109%) over two years, equivalent to £800k in revenue.- Orchestrated a brand awareness campaign resulting in a 50% increase in aided brand awareness.- Implemented a new email service platform, elevating engagement by over 40% through customer-oriented content.- Revitalised social media channels, achieving at least 30% growth across all platforms.- Successfully relaunched the member magazine, generating £10k in advertising revenue in its first year and earning a nomination for best magazine relaunch at the Memcom Excellence awards.- Secured awards for business strategies and marketing campaigns, including an employee benefits award and a ukactive award nomination.- Established a new team to support the sales department and B2B marketing initiatives.

• Introduced a sales funnel (RACE) approach to increasing sales of professional courses• Introduced the first PPC campaign using Google Ads to drive awareness and acquisition of new students• Directly involved in the planning and implementation of GDPR data capture and processing changes• Worked to optimise web pages to improve SEO, Google ads quality scores and support acquisition of students• Working to optimise the CRM and introduce tailored user journeys supported through automated communications• Undertook short-term tactical integrated communications campaigns involving radio, Google Ads, LinkedIn and email• Introduced detailed reporting based on email, website and PPC analytics and used this to inform marketing strategy.

• Developed and managed a complete redesign of the School’s website• Strategized and executed HKIS’s first PPC digital advertising campaign leading to a 900% increase in web traffic• Created the school’s first social media strategy and management as well as content creation and coordination of its social media accounts• Actualised the school’s first content marketing campaign• Facebook, Twitter and Instagram organically increasing Facebook likes by 33% in 18 months, and post reach by 97% in 2016• Introduced Google Analytics to improve SEO, drive marketing strategy and understand user journey whilst improving overall user experience; helped train colleagues to use Google Analytics• Developed and monitored in-house style guidelines to ensure consistency across all media channels• Maintained compliance with brand guidelines amongst internal and external stakeholders• Liaising with external designers to develop marketing materials and make in-house edits using Adobe Creative Suite

• CRM Manager responsible the university's first integrated communications campaign• Project manager on a record 5 week CRM implementation• Managed up to 50 members staff at peak times• In 2 years helped oversee a 7% increase in student conversion c. £6.5million in students’ fees• Introduced marketing communications automation• Helped drive marketing strategy and developed tactical communications to increase student recruitment and conversion• Daily use of MailChimp to produce distribute and analyse high-quality HTML emails• Introduced detailed reporting based on email analytics and used this to inform marketing strategy

• Working agency-side to set-up and run key B2B and B2C launch events and promotions for clients such as Nokia and Audi• Problem solving: produced in-field solutions to issues ie missing stock, faulty equipment and missing staff, whilst maintaining a calm and logical approach• Visited the UK’s major call-centres and headquarters of Vodafone, Three and Carphone Warehouse to engage staff, ensure the smooth delivery of the event, and provide training and assistance where necessary• Provided detailed analysis and feedback on KPIs and the overall running of the event; reported on how to improve future public/business engagement• Liaised with external contacts to ensure best-fit and accurate delivery of a creative brief

• Appeared in numerous productions within the UK, Europe, Canada and the US• Highlights include playing the lead role in ‘The Gruffalo’ and working alongside Joan Rivers• Dealt with multi-lingual technical and creative teams

• Fully qualified as a community assessor• Duties include registering and briefing of candidates for assessment; working to strict timetables; managing a team of up to 8 assessors and 16 candidates• Ensured smooth running of assessments of the UK’s busiest police assessment centre

• Helped develop and set up the Project, Planning and Information office, central to the development and monitoring of new police recruitment strategies within the Metropolitan police• Produced highly detailed reports with critical and highly sensitive recruitment data• Helped oversee the largest recruitment of Police officers in the service’s history.• Reporting to internal and external agencies inc Home Office, Metropolitan Police Authority and Mayor of London