Svyatoslav Koleneko Email & Phone Number

Moscow, Moscow City, Russia

Moscow, Russian Federation

STRATEGY:• Consumer PC business (mobile & desktop PC) management on the markets of Eastern Europe, CIS and Turkey (revenue > 400M$ per year). Responsible for sales revenue, profit, market share.• Management of 11 4P Leaders in the local offices.• Long- & short-term financial plans (region in general, and detailed by product / country).• Product strategy and portfolio guidance (together with HQ).SALES:• Sales target setting for the local offices, control on the achievement. Motivation programs.• Preparation of the big deals (M.Video & DNS Russia, MSH & X-Com Poland, Alfa Czech, Vatan & Teknosa Turkey).• Analysis of the local offices’ sales operations. Control on the inventory level. Sales promo programs development.MARKETING & PRODUCT MANAGEMENT:• Product team leadership. Manage & optimize the countries’ line-up (> 2000 SKU). Product life-cycle management, preparation for the new products launch / EOL.• Market analysis. PFV-analysis.• Management & approval of the local offices’ pricing. Control on the business profitability. P&L management.• Management of the BU cost rebate fund (>10M$ per year): funding support of the big deals / promo activities / new perspective products. Process, negotiations, actions calculation, investments’ decision. Finding sources from the alliance partners: Intel / AMD / Microsoft).OPERATIONS:• Build effective business process. Ensuring good communication among the local offices, product planning team, supply team, manufacturing team, and finance teams (in Europe and China).• Control on the region’s key processes: SKU creation, demand forecasting, order loading and manufacturing (China, Slovakia), A/R status, shipments lead time.KEY RESULTS:• Profit target overachieved (>120%).• Premium products portion increased (+30%).• Maintaining the market share No. 1 on the Eastern Europe market.• Launch of the corporate on-line system.• New tools of competitor analysis were introduced.

Moscow, Russian Federation

STRATEGY:• Sales management (revenue > 100M$ per year, whole Russia). 5-7 federal distributors, 2nd tier dealers in Moscow and regions (retail, online, VAR).• Sales strategy and channel policy development. Partners’ network development (improved the network, invited the new partners, and replaced 4 distributors).SALES:• Sales to the key distributors / 2nd tier partners. Negotiations on the level of top-management and owners.• Leading 9 Sales Managers (Moscow and regions).• Big deals preparation (300 – 500M RUB): DNS, Eldorado, Citilink, etc. Creation of the special SKU. Negotiations on the terms, prices, promo-actions.• Sales promo programs (sell-in and sell-out, up to 6 programs per quarter), price protection.MARKETING:• Preparation of marketing activities, together with Marketing Dept. Fulfillment control & efficiency evaluation.• Recommendations for Product Managers regarding the local line-up and price list.• Price monitoring in the channel. RDP and RRP control.OPERATIONS:• Control on SCM, channel inventory and speed of sell-out.• Control on the buying partners’ A/R status.KEY RESULTS:• Target achievement regularly (KPI: sales revenue in USD, sales volume in units, gross profit, premium products sales revenue, distributors’ inventory level).• Market share increased 3 times (from 11% in 2010 to 36% in 2015).• New big customer: Eldorado.• Implementation of RDP and RRP system, which allowed 2 times growth of the partners’ margin on premium products.• Award: Emerging Markets Leadership Experience 2011 (Lenovo global program for leadership promotion – I became the only participant from Russia in 2011).

Moscow, Russian Federation

• Sales to the main 1st-tier partners. Development of the sales incentive bonus program and co-op actions. Shipments control and A/R management.• Coordination of 23 KAMs selling notebooks to the other key accounts (9 persons in the Moscow and 14 persons in the regions).• The local model-mix management, product life-cycle planning, positioning and pricing (more than 70 SKU).• Sales forecasts by key accounts and product series.• Planning and control on the factory supplying, inventory level control.• Seasonal big deals (“Back to school”, “Christmas sale”).KEY RESULT:• Achieved sales plans regularly, which allowed Samsung notebook market share to increase from 8th place in 2006 to 3rd place in 2010.

Moscow, Russian Federation

* Computer hardware business with the key vendors (Creative, Gigabyte, Avermedia).* Management of the product-line Sales managers.* Seach for the new products, expanding the current product range.* Management of OEM-project (computer and telecom equipment under own brand name).* The company representative at the main international IT-fairs.

Doctor Of Philosophy - Phd, International Economics

Master Of Science - Ms, Economics, International Affairs