Internet Marketing and eCommerce executive with proven marketing expertise. 20+ years experience in Traditional and Internet Marketing and eCommerce, Catalog/Direct Mail, Circulation Selection and Strategy, Merchandising, Pricing, Purchasing and Supply Chain. Currently leading an in-house Internet Marketing team developing and executing plans that drive relevant and converting traffic to eCommerce websites. Direct experience creating and managing skilled successful eCommerce marketing and catalog marketing teams that drive new sales and retention and engagement of current customers. Responsible for multi-million dollar annual budgets, creating ROI benchmarks, developing annual department and company goals, project planning, team building, and strategic planning – reporting to Chief Marketing OfficerCurrent responsibilities include leadership over Web Strategy, Online Marketing, Search Engine Optimization (SEO), Paid Search (PPC), Content Marketing, Social Media Marketing, Email Marketing, Video Marketing, Customer Acquisition, Retention, and Reactivation, Circulation and Analytics.