With nearly three decades of experience, I am a seasoned media professional who excels at every facet of media direction. From strategy, planning, and negotiation to ordering, trafficking, and stewardship, I've navigated the ever-evolving media landscape with enthusiasm and expertise.My passion lies in discovering innovative ways to engage consumers and uncovering unconventional media vehicles and partnerships. I take pride in my ability to lead and implement best practices, particularly in my role spearheading the launch of a new paid media department within a 25-year-old public relations firm. This journey involved setting departmental policies and collaborating across departments to streamline processes and workflows for maximum efficiency.Building strong relationships with media partners and bridging the gap between strategy, media, and creativity are essential components of my approach, ultimately leading to my clients' success. My experience spans diverse verticals, including political, automotive, QSR, government (both state and federal), transportation, casinos, lotteries, and tourism.What truly fuels my passion is working with clients who use their advertising efforts for a meaningful cause. I find immense satisfaction in contributing to campaigns that make a positive impact on society.Outside of my professional life, I am a Fitness Missionary, dedicated to helping individuals not only become physically stronger but also empowering them to harness that strength in their personal lives and make a positive impact on the world.