12+ years of professional experience within the technology and retail industry within GCC and Americas markets including over 8 years in the beauty industry. I am a retail and digital strategist who leads a high-performance team and manage a substantial budget portfolio for the expansive Americas zone, spanning Canada, USA, Puerto Rico, Mexico, Chile, Brazil, and Argentina at L'Oréal Group, the world leader in beauty. My mission is to identify market trends, assess competitive landscapes, and develop strategies to drive innovation and growth for L’Oreal Luxe, the division that offers premium and exclusive products and services to discerning customers.I have a proven track record of executing strategic and innovative initiatives to achieve company objectives, such as enhancing in-store customer experience, deploying digital signage and AR customer touch points, launching 300+ stores zone wide across multiple distinct brands, and implementing and deploying a private sale model that included 38 brands. I also align technology initiatives with broader business objectives and ensure a balance between innovation and efficiency, creating a target operating model that defines a governance frame of policies and procedures for strategic portfolio management. I am passionate about leadership, problem solving, and producing valuable insights for clients utilizing data and new technologies, while fostering innovation, collaboration, and development of peers.