Oversee the demand generation strategy for Ketch, a leading data privacy management software that provides easy privacy compliance for data-driven brands. Help drive B2B Tech SaaS Marketing with a strong emphasis on data privacy.

Led the Web, CRO & SEO strategies for the world’s leader in TEFL (Teaching English as a Foreign Language) Certification. Drove key initiatives focused on demand generation including inbound marketing, SEO, CRO, web development, paid ads, social media, emails, webinars, content creation across multiple channels/formats, and customer engagement. Managed staff, cross-department projects and teams of agencies, partners and freelance contractors.

Part-time position.• Helped create the startup’s marketing strategy.• Created and executed paid social campaigns.

• Acting Chief of Communication for the period March-June 2016.• Created and led digital and traditional communication campaigns for the embassy and the Ambassador including those surrounding international events such as COP21, the 70th anniversary of D Day and Nuit Boréale (the biggest concert of the 2016 Fête de la Musique in Paris, gathering more than 20,000 people). • Managed the embassy’s social media accounts and made it the world’s most followed Canadian embassy as well as the most followed Foreign Embassy in France on Twitter with over 40,000 followers.• Advised the Ambassador on social media. As a result, he became the most followed Canadian Ambassador on Twitter worldwide.• Created and presented annual digital marketing strategies to senior members of the embassy including the Ambassador.• Led a weekly social media committee gathering representatives from every section of the embassy to discuss upcoming digital marketing strategies.• Trained and advised diplomats and officers of the embassy on social media.• On call as part of the embassy’s communication crisis team in case of an emergency. Monitored and helped spread information to Canadians via social media during the 2015 Paris Attacks (Charlie Hebdo, November 13) and the 2016 Nice attack.• Organized and coordinated logistics for visits of Canadian ministers to France including current Prime Minister J. Trudeau during COP21 and his predecessor S. Harper during two bilateral visits to France.• Managed the embassy’s website and email address along with additional websites linked to the Embassy’s activity (Canadian cultural center, Nuit Boréale); Including email campaigns and e-invitations.• Provided website and email server maintenance.• Drafted a daily press review for the Ambassador.• Supervised and trained communication interns.• Acted as the official photographer of the embassy, the Ambassador and visiting Canadian ministers. • Filmed and edited videos for the embassy’s YouTube channel.

• Created and executed the embassy’s first digital marketing strategy. As a result, its Twitter account reached 15,000 followers in 6 months.• Advised the Ambassador to go digital and use his Twitter account as Canada’s voice in France.• Drafted digital communication campaigns for the embassy and the Ambassador.• Worked closely with the embassy’s different sections and specifically with the Immigration section to promote Canada’s most popular youth mobility program, #IECFrance (includes working holiday visas).• Managed the embassy’s website and email address daily.• Acted as the official photographer of the embassy, the Ambassador and visiting Canadian ministers. • Filmed and edited videos for the embassy’s YouTube channel.

• Drafted the embassy’s new digital marketing strategy.• Organized and coordinated press junkets.• Drafted press releases and reports.• Monitored and analyzed French and Canadian media.• Became the embassy and Ambassador’s first official photographer.• Started filming and editing videos for the Embassy’s YouTube channel.

• Drafted social media content for the embassy.• Coordinated logistics for media events and press conferences including former Secretary Clinton’s visit to Paris in July 2012.• Monitored and analyzed French and U.S. media.• Drafted press releases, media summaries, fact sheets and reports.

- Monitored and analyzed EU and French immigration law,- Handled appeals to the French National Asylum Court,- Gave lectures about naturalization and citizenship.