Sally Slemons Email & Phone Number

Campbell, Ca, Us

Santa Clara, California, United States

Excited to join Ayar Labs: high-speed, high-density, low-power optical-based interconnect chiplets and multi-wavelength lasers to replace traditional electrical based I/O.

Campbell, California, United States

Marketing communications and PR consulting services: Delivered integrated marketing programs, product launches, search engine optimization (SEO), PR, writing, editing, social media marketing, visual design, branding, and messaging for technology clients.Client Results: Wild River TechnologySEO: I increased WRT's online visibility with target customers by developing and implementing an SEO strategy that included improvements to site structure, on-page SEO, taxonomy, and content. My SEO improvements resulted in a 50% increase in new users and a 40% increase in visits January-July 2021 vs. 2020. I also achieved page one search results for critical keywords such as “signal integrity test fixture.”Social Media: I drove an 84% increase in LinkedIn followers vs. January 2020 by curating relevant industry content (industry events, partner webinars, etc.) in addition to WRT-specific content. This increase delivered higher customer views and engagement for new product announcements.Product Launch: Developed and executed launch plan for new test vehicle and created all assets, including messaging, competitor research, press materials/press release, web content, social media ads and posts, and email

San Jose, California

Strategized and executed global corporate communications initiatives and deliverables. Campaigns: • Drove and executed all campaigns and launches, resulting in an 82% increase in campaign traffic on the eSilicon website 2020 vs. 2017. • Participated in product/UX development and led promotion of an industry-first online, automated multi-project wafer (MPW) tool suite that grew from $0 to $8M revenue and 0 to 2,000 online users in two years.PR & Content: Drove thought leadership programs that resulted in 400% increase in media coverage, 200% increase in press releases, and 110% increase in press release page views, 2019 vs. 2017.Events• Managed all aspects of ~20 events per year, including tradeshows, in-person seminars, eSilicon webinars, joint partner webinars and seminars, and speaking engagements. • Drove and executed: promotion via website, email and social media; logistics; branding; booth design; event staff training; and partner coordination.• Wrote and designed signage, presentations, and collateral.SEO: • Achieved and sustained page one search rank for key offerings such as “finFET ASICs.” • Launched new MPW service; achieved page one position in Google search results in 10 days.Social Media: Drove a 1,200% increase in LinkedIn followers 2020 vs. 2013, with 14,000 followers and 27,000 impressions per month as of January 2020. To increase our followers, in addition to eSilicon news, I curated relevant industry content and enlisted the support of employees who were active on social media. Website: Initiated, drove, and executed four website redesigns to align with corporate strategy pivots; 28% increase in users 2020 vs. 2010. I wrote clear brand stories designed to build credibility with target prospects.Branding: • Initiated, drove, and executed one rebrand and three brand refreshes to align with strategy pivots.• Documented, taught, and enforced brand guidelines.

Campbell, California

Marketing communications and PR consulting services: Delivered integrated marketing programs, product launches, website redesigns, branding, messaging, PR, writing/editing, and visual design. Clients included Ambarella, indie Semiconductor, the Professional Culinary Institute, Phoenix Technologies, and several semiconductor startups.Client Results: Tier Logic Planned and executed technology launch for Tier Logic, an FPGA/ASIC startup, to introduce it to the market. We focused on Tier's unique ASIC conversion guarantee offer. Results: • Over 20 high-quality original articles written by well-known publications, including The Wall Street Journal• Web traffic increased 1,500% on launch day; post-launch sustained traffic increase of over 200% • Exceeded new-user registration goal by 200%

Sunnyvale, Ca

In a startup environment, managed marketing communications, PR, branding, events, and website.

San Jose, Ca

Managed seven-person creative services team executing global new product launches and campaigns. • Spearheaded first company rebranding and collateral redesign in over 20 years. Worked across the organization to align all stakeholders.• Introduced and nurtured integrated marketing campaign approach; introduced and evangelized marcom role.• Developed new launch process that supported cross-functional collaboration and removed inefficiencies.• Built and coached high-performance creative team.

San Jose, California, United States

Managed and mentored five-person editorial team. Improved processes. Enhanced and elevated editors' role in developing marketing deliverables.

Campbell, Ca

Provided marketing communications and PR consulting services.

Mountain View, Ca

In a startup environment, led four-person team in strategic planning and creative execution of global corporate communications including marcom, PR, channel programs, branding, website, and events. • Participated in developing, launching and supporting first channel partner program.• Created launch planning process and tools for consistent branding and messaging.• Redesigned website to align to the brand and create resource portals for sales and channel partners.

San Jose, Ca

Led six-person marketing communications team in global execution of corporate communications, brand management, partner marketing, sales communications, technical documentation, and internal communications. Led cross-functional teams to execute integrated marketing programs and special corporate initiatives.• Created a very strong ''customer service first'' brand for the division.• Conceived and executed online programs to improve lead generation, market data collection, customer service, and sales support.• Led conceptualization and creation of first Siemens public website, online sample order service, division intranet, and sales portal.

Master'S Degree, Communications, Cum Laude

Master Of Business Administration (M.B.A.), Cum Laude

Bachelor'S Degree, Marketing, Cum Laude