● Implemented a strategic Account-Based Marketing (ABM) approach and orchestrated end-to-end/full-funnel marketing campaigns for Fortune 500 targets across industries that increased inbound leads by 64%● Recruited and led team of 12 remote contract designers, web developers, content writers, and SEO experts to develop and launch the company's brand identity and website● Reported directly to the CEO to guide overarching company brand and marketing strategy● Produced firm-relevant content for international media outlets including multiple articles published in The Wall Street Journal● Created network of technology industry channel partners that white labeled Ping Group’s services which increased total revenue by 18%

● Project owner of brand refresh for a $1 billion market cap software company and website overhaul for 1.9 million monthly site visitors to optimize engagement, storytelling, SEO, and lead generation● Led cross-functional international team for special projects, including the Email Marketing Manager, Account-Based Marketing Manager, SEO Manager, Sales Manager, and Senior Designer● Directed all B2B and B2C brand and marketing content strategy (e.g., ad campaigns, web, email, and social media), as a direct report to the Head of Marketing, to cross-sell to 485k customers and drive demand generation for individual and enterprise Fortune 500 customers for cloud SaaS products● Improved marketing content development efficiency by over 50% through AI prompt engineering for the marketing team to use for large language model artificial intelligence platforms● Developed digital and vertical marketing strategy for industry-niche software products including iDox.ai (legal industry), eSign (healthcare industry), and SDK/APIs (technology industry)● Created paid digital search engine ads for a $5.8 million ad budget to increase customer acquisition● Built new international marketing strategy and campaigns that were translated into 6 languages and increased ad conversions by 130% relative to past campaigns

● Hired and managed a team of 7 for design, public relations, web development, and marketing● Managed full product funnel and life cycle, including writing, copy editing, launching, and marketing of 16 full-length fantasy novels across 5 series● Scaled a social media brand across Instagram, Facebook, and X, gaining 13,000 organic followers● Designed and managed website to optimize UX through WordPress content management system ● Directed D2C marketing campaigns via Amazon, Facebook, and Google, leveraging 5,000 keywords● Conducted A/B testing of content, design, and SEO strategies to maximize engagement ● Sourced vendors and managed campaign budgets to maximize ROI and other KPIs

● Provided content and copy editing for over 50 technical research papers for scientific journals and mainstream business publications (e.g., Harvard Business Review) for researchers from Harvard, Columbia, and UT Austin.