Felipe Lopes Email and Phone Number
Felipe Lopes work email
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Felipe Lopes personal email
I have 3 years of experience with CRM and 2 years in customer service via SAC in retail. I am interested in CRM, Customer Journey, Data, and Martech. Advanced English proficiency.Here are some of my achievements...- managing CRM;- working in teams;- contributing to business goals;- solving problems;- managing projects.FELIPE MANAGING CRM:- I solved an issue for a client (home appliances) who was not generating revenue through CRM. I made adjustments to the segmentations and, most importantly, to the email template. After sending the first adjusted email, we observed revenue generation. We managed to maintain this revenue flow through the new email template.- I played a crucial role in restructuring the CRM for a client (construction industry), segmenting B2B and B2C customers for campaign implementation and marketing automation. This action not only drove substantial and lasting revenue growth from CRM but also positively impacted paid ad results by using segmentation data for Lookalike strategies.FELIPE WORKING IN TEAMS:- I acted as the focal point for all departments of the company regarding queries about the Marketing Hub, Sales Hub, Service Hub, and Operations Hub modules (Hubspot).FELIPE CONTRIBUTING TO BUSINESS GOALS:- I developed CRM strategies for lead generation at events, contributing to almost 45% of the leads at one of our events. Given the excellent results, this strategy was adopted at all subsequent events and also applied to other company lead generation platforms such as WhatsApp, paid ads, and social media.- I tactically and operationally adjusted the company's strategy as needed. When the focus was on engagement, I increased interaction rates by 51%. When we needed to focus on revenue, I increased CRM's contribution to monthly revenue.FELIPE SOLVING PROBLEMS:- I interacted with the IT team to identify and resolve data integration issues related to the launch of our loyalty program, ensuring effective solutions during testing periods.FELIPE MANAGING PROJECTS:- I scouted and implemented a new social media management platform, aiming to optimize time and measure engagement.- I handled all tactical and operational aspects of transitioning from Active Campaign to Hubspot.- I led the closing and reporting of the company's main promotional campaign, ensuring that goals were met within established deadlines.
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Crm Analyst IRocketseat Jun 2023 - Present- I tactically and operationally adjusted the company's strategy as needed. When the focus was on engagement, I increased interaction rates by 51%. When we needed to focus on revenue, I increased CRM's contribution to monthly revenue.- I developed CRM strategies for lead generation at events, contributing to nearly 45% of the leads at one of our events. Given the excellent results, this strategy was adopted for all subsequent events and also applied to other company lead generation platforms such as WhatsApp, paid ads, and social media.- I conducted a comprehensive study that provided better insights into the lead's purchase journey, from acquisition to conversion, to identify areas where we should strengthen lead acquisition and where we should focus on conversion communications.- I handled all tactical and operational aspects of transitioning from Active Campaign to Hubspot.- I acted as the focal point for all departments regarding queries about the Marketing Hub, Sales Hub, Service Hub, and Operations Hub modules.- I managed to increase and maintain engagement rates in email marketing, with the open rate rising from 25% to a monthly average between 35% and 40%, and clicks increasing from 2% to an average between 4% and 5%. These results were achieved through A/B testing.- I reduced all negative metrics, with the unsubscribe rate decreasing from 0.46% to 0.20%. I performed a database cleanup that resulted in the hard bounce rate dropping from 1.31% to 0.10% and achieving 0.0% spam reports.- I implemented three workflows to retain disengaged leads.- I re-engaged 35% of a large base of disengaged and unqualified contacts, moving them through the funnel and achieving a sales conversion rate of 1.34%.- Technical experience with platforms: Active Campaign, Hubspot, Excel, Typeform, Manychat, Notion, Clickup, Metabase. -
Crm Analyst IiAdtail Jan 2023 - May 2023- I solved a problem for a client (home appliances) who was not generating revenue through CRM. I made adjustments to segmentations and, most importantly, to the email template. After sending the first adjusted email, we observed revenue generation. We maintained this revenue flow through the new email template.- I played a fundamental role in restructuring the CRM for a client (construction industry), segmenting B2B and B2C customers for campaign implementation and marketing automation. This action not only drove substantial and lasting revenue growth from CRM but also had a positive impact on paid ad results by using segmentation data for Lookalike strategies.- I identified consumption and engagement patterns in the CRM for a client (furniture) and focused efforts on encouraging this communication format, which significantly contributed to monthly revenue and achieving the client's goals.- Collaborated with e-commerce, social media, SEO, planning, and paid ad teams to ensure campaign consistency across all platforms for five clients from various sectors, including construction, fashion, food, furniture, and home appliances.- Responsible for creating reports, analyzing data, and presenting results, contributing to data-driven decision-making.- Technical experience with platforms: Allin, RD Station, Mailchimp, Runrun.it, Excel, Trello, Google Analytics. -
Marketing And Crm Assistant IiConfiança Supermercados Sep 2021 - Sep 2022Bauru- I led the closing and reporting of the network's main promotional campaign, ensuring that goals were met within the established deadlines.- I requested the automation of customer satisfaction reports using SQL to streamline the production process, resulting in up to a 90% reduction in the time needed to generate the reports.- I interacted with the IT team to identify and resolve data integration issues related to the launch of our loyalty program, ensuring effective solutions during testing periods.- I reviewed graphic and textual materials for offers before publication, ensuring a reduction in the monthly number of errata produced.- I structured NPS and CSAT surveys and developed a results dashboard to monitor and support improvement initiatives across all physical stores and e-commerce.- I restructured Google My Business for all the network's physical stores to enhance SEO indexing and improve online visibility.- Technical experience with platforms: AllIn, Lead Whats, Zenvia, Qlik Sense, Qlik View, Vórtice CRM, Excel, Oracle Ecommerce. -
Marketing And Crm Assistant IConfiança Supermercados Nov 2020 - Sep 2021Bauru- Utilized Qlik Sense to extract, analyze data, and segment campaigns;- Held briefing meetings with suppliers for the development of marketing initiatives;- Constructed report dashboards using Word and Excel;- Implemented the relationship workflow through WhatsApp, email, and SMS to attract, activate, and retain customers.
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Relationship InternConfiança Supermercados Nov 2018 - Nov 2020Bauru- Customer service through approximately 100 daily inquiries via SAC (Customer Service).- Branding on social media and influencer marketing.- Prospected and implemented a new social media management platform to optimize customer service and measure KPIs.
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Human Resources ApprenticeNestlé May 2016 - Apr 2017Marília- Developed and implemented a new agile process for filing documents for over 1300 factory employees, successfully addressing a significant backlog in document management;- Provided support for other administrative tasks within the department's routine;- Recognized by the Board of Directors for innovation and problem-solving skills.
Felipe Lopes Skills
Frequently Asked Questions about Felipe Lopes
What company does Felipe Lopes work for?
Felipe Lopes works for Rocketseat
What is Felipe Lopes's role at the current company?
Felipe Lopes's current role is CRM | HubSpot | Email Marketing | Marketing Automation.
What is Felipe Lopes's email address?
Felipe Lopes's email address is fe****@****.com.br
What schools did Felipe Lopes attend?
Felipe Lopes attended Unesp, Descomplica, Etec.
What are some of Felipe Lopes's interests?
Felipe Lopes has interest in Social Services, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology, Animal Welfare, Arts And Culture, Health.
What skills is Felipe Lopes known for?
Felipe Lopes has skills like Foco No Resultado, Microsoft Excel, Microsoft Word, Microsoft Powerpoint, Atendimento Ao Cliente, Relacionamento Com Clientes.
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Felipe Lopes
São Paulo, Sp -
Felipe Lopes
São Paulo, Sp -
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