Stephanie Ferguson Email & Phone Number

Atlanta, Ga, Us

Fort Lauderdale, Fl, Us

Senior leader on media planning team responsible for team quality assurance and campaign reporting. Primary work with Five Below and Jet’s Pizza accounts with projects across other accounts as needed. ■ Developing media plans, collaborating with channel leads to execute and monitor media campaigns, recommending optimizations to ensure business objectives are achieved. ■ Utilizing dashboards and in-platform reporting to guide twice a week campaign optimizations and client reporting to quickly make decisions to impact campaign’s measurable goals. ■ Competitive, Quarterly and Post Campaign Reports, and other projects to assist with 2025 media planning.■ Working with Analytics and Marketing Science to ensure data accuracy and functionality of dashboards for campaign reporting.■ Cultivating junior members’ interest in and understanding of media while managing workflow.

Knoxville, Tn, Us

Strategic media lead responsible for providing strategic guidance for channel and tactical media plans on multiple client accounts (PGA Tour Superstore, Tennessee Farm Bureau, Atrium Health now part of Advocate Health). Ensuring campaign optimizations leading to enhanced campaign performance across channels as well as insights reporting with the analytics team. Oversight of the development and adherence to media budget, billing and reconciliation of client budgets. ▪ Executed test and learn matrix based on client and campaign challenges to drive business results. ▪ Pulled research to gain insight on consumer attitudes, behaviors, and key touchpoints within consumer journey to develop campaigns that drive awareness, consideration, and conversions.▪ Noted for understanding clients’ business and cultivating relationships. ▪ Promoted after starting as Digital Media Manager for Truist and Food City.

Knoxville, Tn, Us

Head of marketing efforts including social media, social media live videos, website updates, email content and deployment, race management, donation requests, local app content, and community organization engagement. Customer acquisition and retention reporting. Coordinated activities of intern, medical outreach, and business development staff.

Contracted with company through ownership transition. Developed team-based decision making processes and conflict resolution strategies while focused on brand development and marketing. Led company’s first Virtual Trade Show amidst COVID-19 fluctuations.

Atlanta, Ga, Us

GNC senior planner focused on using data to increase in-store and online traffic. Prepared online vs. in-store attribution and campaign reports. Managed weekly dashboard updates and helped onboard the data analytics department for the account.***Managed online marketing campaigns with a focus on delivering ROI, increasing traffic, monitoring for fraud, and driving conversions. Monitored accounts to ensure engagement with native content. Maintained detailed data on KPIs and benchmarks, adjusting campaign plans as needed to ensure delivery of goals. Launched cross-platform and mobile strategies to enhance campaign successes. Prepared attribution and campaign reports for leadership review. Collaborated with clients to identify goals and customize content for their needs.▪ Partnered with industry-leading organizations, including GNC and Baskin Robbins, on social media strategy, digital media campaigns, and digital analytics.▪ Implemented mobile strategies that increased in-store traffic tracked back to digital marketing efforts.▪ Oversaw social media audience development, content rollout, and engagement planning.▪ Trained Analytics team on media terminology, developed naming conventions, coached and mentored interns, and collaborated with social media division on evaluating campaign KPIs, improving data analysis across functions.

London, England, Gb

Managed performance analytics for John Deere B2B, Orkin, and BlueCross BlueShield of Tennessee. Analyzed audience demographics data, media usage, media mix, competitive data. Managed BCBST weekly ACA dashboards. Led Orkin’s online video awareness lift research project.***Managed media campaigns and digital analytics for key accounts (John Deere B2B, Orkin, Hotel DuPont, and BlueCross BlueShield of Tennessee), managing process through full planning cycle. Identified market research opportunities and collaborated on pitches as part of new business development, integrating audience demographics data and media usage research. Analyzed media placements and conversions to ensure ROI. Spearheaded efforts to transition client from traditional marketing tactics into new placements with focused strategy targeting B2B audiences. Assisted with budget allocations.▪ Earned budget increase of nearly 15% through effective realignment of digital media strategy, transitioning B2B client into LinkedIn and providing guidance on targeting techniques to engage ideal audience.▪ Led BlueCross BlueShield of Tennessee traditional media campaign during ACA launch, exceeding enrollment goals and sustaining highest enrollment rate for any insurer in state of Tennessee.▪ Named to organizational training team responsible for ensuring consistency of approach across media teams.▪ Hired for full-time role after providing freelance services and consultation for several campaigns.

Atlanta, Ga, Us

Utilized performance data insights to help clients make a business decision to increase budget +40% year over year. Created competitive reporting for Children’s Healthcare Of Atlanta, Atlanta Botanical Garden, and other clients.***Collaborated with cross-functional teams on media strategy and tactics for clients in various industries. Designed content for competitive analysis. Responsible for setting KPIs and benchmarks for campaign reports utilizing data analysis.▪ Account led for media strategy, planning and purchasing for Atlanta Botanical Garden while contributing to projects serving Children’s Healthcare of Atlanta and Moe’s Southwest Grill.▪ Drove marketing efforts for Atlanta Botanical Garden’s pinnacle event (Garden Lights, Holiday Nights), increasing YOY attendance by approximately 55%.▪ Awarded budget increase of more than 40% for Atlanta Botanical Garden through strategic planning and buying.

Nashville, Tennessee, Us

Developed media strategy and plans for clients in multiple industries. Prepared competitive analysis reports and long-term recommendations to improve market share. Analyzed digital insights to increase online engagement with customers. Purchased media for various outlets, including TV, print, digital, and radio.▪ Served on media team responsible for planning strategy with major clients, including ServPro, Tennessee Lottery, Cracker Barrel, Direct Insurance, and Oreck.▪ Directed sponsorship evaluations with local universities and professional sports teams for Tennessee Lottery.▪ Designed and implemented process improvements to streamline operations and invoicing procedures.▪ Facilitated technical training for internal team members in Media Math and Excel Pivot Tables.▪ Acted as technical liaison to colleagues, answering systems questions and providing troubleshooting assistance.▪ Recognized as “Competitive Queen,” earning reputation for ability to gather data and generate insight from diverse research sources.▪ Also served as Production Manager and Broadcast Traffic Manager.

Collaborated on marketing and sales strategy for more than 300 digital and print publications. Designed website content. Planned and executed events, ensuring customer engagement and effective brand positioning. Set up displays for events, tradeshows, and conventions, as well as evaluated profitability of each event.▪ Contributed to largest product launch in company history, building enthusiasm within market prior to rollout. ▪ Generated more than $4.3 million in sales revenue across nearly 200 events during tenure.▪ Also served as Unit Assistant for the Children’s Marketing & Business Unit, as well as Korean/Spanish Unit.