Shenzhe Lian Email & Phone Number

Winston-Salem, NC, US

• Communicated with business stakeholders on setting up prioritization of feature development during resource planning sessions and gathered demo use cases requirements to replace legacy AI generated home design images.
• Transformed and maintained both internal and third-party data over 10k records such as supplier building material costs, material type and customer demographic information within MangoDB to ensure raw data is.
• Utilized object recognition tool such as Yolo and OpenCV for detecting targeted building materials and color information to enable an automated process of switching between 100+ material selections and colors when.
• Performed sentiment analysis on sales team and customer feedback on self-developed tool usage experience, and continuously monitor model performance metrics in PowerBI dashboard, result in 23% increase in customer.

Winston-Salem, North Carolina, United States

• Extracted and processed 3M records from Snowflake, developing data models to clean and aggregate data using Alteryx
• Collaborated with external stakeholders to document data definitions, performed quality checks, and conducted feature engineering, reducing 200 features to 30 for advanced modeling
• Trained XGBoost, Random Forest, and Log-Log models to evaluate cross-price elasticity of menu items and assess the correlation between pricing and demand
• Utilized SHAP values to interpret model results, identifying key price-sensitive factors that influence order quantities
• Developed pricing strategy recommendations and a scalable roadmap to optimize restaurant operations, minimizing the impact of price changes on demand and ensuring smooth adoption in pilot regions

Winston-Salem, North Carolina, United States

• Conducted customer segmentation for PepsiCo, analyzing purchase behaviors, occupations, and age groups to identify key touchpoints across various channels
• Performed marketing research using third-party data sources to understand Gen Z consumers and refine PepsiCo audience targeting strategies
• Developed an omnichannel marketing strategy, including keyword optimization for Google search ads, trend analysis, and creating influencer packages for Instagram and YouTube display ads tailored to customer group.
• Defined key performance metrics (CPM, CTR, CVR, CPA) and visualized campaign results in Power BI dashboards using mockup data to report key insights and trends

Chengdu, Sichuan, China

As the lobby section at BOC, we are the first group to serve our clients. My job is to guide the customer and assist them using our artificial intelligence machines. This AI machine is powerful for setting up accounts, investing, and international wire transfers. About 80% of bank business can be done by machines. My duty is to facilitate the customers.

Master'S Degree, Management & Business Analytics

Bachelor'S Degree, Economics

High School Diploma