Sandy Libertini Email and Phone Number

Responsible for the creation and distribution of all communication for the center including volunteer and advisory board newsletters, donor appeals, email blasts via Every Action, signage, monthly promotional flyers and membership card processing. Also manage social media content and placement using zoho scheduling platform. Other areas of focus include expansion and development of Art at Audubon exhibitions, competitions, events and artist in residence opportunities including development of a supporting sponsorship program. Additionally responsible for processing financials for the center and managing facility rentals with center caterer.

Oversee all arts exhibitions and competitions at the Ohio State Fair including the Fine Arts Exhibition, Youth Arts Exhibition and Creative/Culinary Arts competitions. Responsibilities include creating, managing and executing all exhibitions, competitions and live events for the arts at the Ohio State Fair. Sponsor outreach, contestant outreach, creative presentation, implementation, communication and arts sales are also an integral part of this position. Accomplishments include creation of a unified arts sponsorship and benefits outreach program generating over $50,000/year for arts programming and awards. Additionally, responsible for expansion/enhancement of the arts opportunities available to Ohioans achieving an average increase in entries for all arts exhibitions and competitions of 40% each year resulting in $42,000+ in yearly entry fee income for the arts division.

Created, managed and presented Granville Art Affair & Wine Festival for seven years. The company was founded on a vision and commitment to bring a high-quality, professionally planned, managed and executed art festival to Licking County resulting in a positive economic impact. Expanded in second year to include the Granville Rotary Club's major fundraiser (The Wine Festival) generating $20,000. Event services also included sponsorship outreach program, graphic development, advertising, promotion, site plan configuration, art/food vendor, musician, wine distributor and catering outreach. Approximately $50,000 in operating income raised for each event via sponsorship outreach and vendor sales.

Contractor for the Columbus Dispatch Shows Group offering extended booking services to increase local artist participation at the 2013 Riverfront Arts Festival. Artist communication methods utilized included website, Constant Contact email messaging and emails to in-house list of artists. Services also included follow-up, jury photo organization, collection of jury and booth fees and juried all entries.

Managed and expanded art festival hosted by the Dublin Area Art League for two years. Developed event sponsorship program, increased artist participation and booth sales in 2011 by over 60% and created new graphic image. In 2012, artist participation increased again by 20% resulting in creation of extended display area and new show layout. Initiated a partnership with the Arthritis Foundation in 2012 and changed the date of the art event to coincide with their Classic Car Show to increase cross-promotional and marketing opportunities. Established partnership and sponsor support from the Downtown Historic Dublin Business Association.

Marketing Director for one of the first manufacturer's outlet centers in Central Ohio. Accomplishments included developing a successful positioning and awareness campaign targeted to the Columbus, Dayton and Cincinnati markets. This advertising campaign focused on educating consumers on the outlet industry advantage utilizing a strategic mix of newspaper, magazine, trade publications, billboards and radio advertising on a limited budget. Also increased bus tour traffic via partnerships developed with tourism industries in all markets.

Established marketing goals, objectives and strategies designed to generate mall traffic and increase store sales. Developed annual marketing plans and budgets, coordinated all media buys, wrote press releases, created ad content and handled tenant communications. This mall required extensive special event planning involving supervising and scheduling promoters, fashion coordinators, display companies, amusement operators and photo companies.

Managed the marketing and advertising efforts for three strip centers consisting of 130 retail and service-related businesses. Responsibilities encompassed the preparation and successful execution of three annual budgets, marketing plans, cooperative advertising campaigns and the organization of outdoor events and promotions designed to increase center traffic and sales.

Organized media alternatives for two corporate retail divisions. Involved initiating, coordinating and follow-through on all point-of-purchase, newspaper and direct mail campaigns with in-house art department. Prepared store communications announcing advertising dates with merchandise information and scheduled the distribution of advertising materials to stores.

Responsible for in-house mailing list including computer maintenance and evaluation of software options necessary to maintain a clean list. Planned national direct mail schedule for Jo-Ann Fabrics' 650 stores keeping production, printing and mail prep schedules in line with target mail dates. Coordinated list rental, marriage mail and address correction programs.

Verified all newspaper and telephone directory advertising for Jo-Ann Fabrics stores. Collected information and data for market research and new store introduction. Planned, reviewed and negotiated radio advertising and created a computer program to coordinate and track store locations with mall/shopping center lease-required advertising commitments.