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- Responsible for the development of the small and mid market clients- Managed a team of 20+ performance-driven digital speciallists- Responsible for new business and client retention

- Responsible for leading the digital team of Publicis Brazil offering full service digital capability.- Developed strategies for branding and performance driven campaigns for clients such as Chevrolet, Procter & Gamble, Sanofi, Nestlé, among others.- Achieved superb results on lead generation for Chevrolet through a digital centric strategy.

- Led the full campaign management across all disciplines (digital, ATL and BTL) for the launch of a very promising new car in the Brazilian market.- Managed a multitasked team of more than 30 professionals across different departments and companies (Z+, Lattitud, Mobext), developing several marketing activities such as market analysis and strategic communications plan; digital plan; creative concept and execution; media planning and allocation; etc.- Led daily relationship with the client dealing with constant cultural and language differences.

- Managed the digital strategy for Hyundai globally working integrated with the offline team across 76 markets. - Developed the comms plan for: ::Key product launches (Hyundai Veloster, i40)::Brand image campaign (‘New Thinking New Possibilities’)::Annual planning and strategic guidelines for the brand in 2012.- Achieved solid results in social media, expanding the number of fans by 22 times in 10 months with engagement rates above key competitors. - Implemented methodologies and frameworks for better consistency in campaign planning and accountability across the regions and countries.

- Led Lattitud´s start up - the second full digital agency of Havas Communications Group in Brazil - with 23 employees across different departments.- Achieved 35% participation of Havas Digital’s total revenue in Brazil within the first 12 months of operations (Havas Digital aggregates both Media Contacts and Lattitud).- Managed clients such as Hyundai/Kia, Walmart, Lan Airlines, Puig, Penalty, Fox, Z+ Comunicação and Hospital Albert Einstein. - Led important new business wins to the operation, generating R$ 2.5 million in billings in the first year of operation. - Managed the Latin America’s Hub for Hyundai/Kia – Havas’ major global client - coordinating on and offline advertising investments across 16 countries in the region.- Attained average media buying efficiency of 10% for Hyundai/Kia; when compared to client’s previous agency.- Coordinated Walmart’s ‘Customer Service 2.0 Project’ where social platforms are being used as structured customer service channels, tying customers to the organization and decreasing response time from 48 to 7 hours on average.

- Restructured the Strategic Planning department establishing processes and implementing a corporate methodology. Focused the department's efforts primarily on major clients and new business opportunities.- Led important business pitches in Brazil and overseas, winning key new clients such as Embratel, Penalty, Brasil Telecom, Caras Magazine, Santander, MovieMobz, SulAmerica, among others.- Attained 43% increase on new business revenue within the first year. - Conceived a personal development program (PDS) that was implemented by Havas Digital to evaluate and reward top performing employees.- Conceptualized and conducted an internal learning program named PicNic where, once a month, a guest speaker was invited to present interesting subjects to the entire organization.

- Managed an internal outsourcing department that offered to the rest of Media Contacts’ network services such as SEO, apps and widgets development, buzz monitoring and others.- Increased the number of offices served from 3 to 12 within the period.- Conceived an internal research and development lab to test new products/services, that later were packaged as products to be offered across the network.- Idealized the first global Havas Digital SEO Contest to promote the service globally, gathering huge visibility to the Brazilian operation.

Participated on clients’ annual strategic planning for online campaigns and new business pitches.Managed information and research databases such as eMarketer, Forrester, Jupiter Research, Google Analytics, Omniture and comScore.

- Managed all General Motor’s digital properties including websites, intranets and advergames.- Led the development team responsible for launching the new Chevrolet’s website in Brazil. The website was honored by the client as a benchmark and was used as a model across different markets. The website’s audience increased 25% and time spent online raised 40% on average.- Managed the conception and development of the new Celta and the new Vectra online campaigns.

- Managed different online channels such as Google AdWords, Overture and Commission Junction aiming to increase the number of subscriptions at a targeted CPA. - Implemented CRM initiatives to up/cross sell products based on internal database.- Monitored daily access and user navigation behavior using Omniture’s SiteCatalyst web analytics.- Attained 12% reduction in acquisition costs and 15% increase in the number of leads.

- Planned, implemented and managed direct response campaigns for clients such as Blockbuster, Travelocity, Tickle, Netflix, American Singles and Smiley Central.- Evaluated results based on campaigns performance and implemented optimizations in real time, such as day part settings, placements, formats, and others.

- Conceived and implemented a unique project for Unilever aimed to approximate the brand to its consumers through an interactive and participative recipe site for Doriana (margarine). - Led the team responsible for unifying the offline and online communication of Visa.- Achieved the best evaluation by clients among all Account Executives.

- Managed an online campaign for the first Brazilian ecommerce of shoes and clothing. C&A is one of the largest and most traditional department’s stores in the country.- Optimized campaign results vs. sales targets on a daily basis. - Analyzed consumer behavior and navigation habits (post click analysis) using web analytics and incorporated the leanings on further campaigns. - Led campaigns for Brasil Telecom (top 3 Telecom Company) including the launch of one of the first websites exclusively dedicated to video content, to promote its broadband service – considered unique at that time.

- Participated in the launch of Microsoft’s new corporate website and the launch of 2 major projects: Windows and Office XP.- Planned the critical launch of the Developers’ community and forum

Structured from scratch the marketing department; supporting the sales department on communication materials and client relationship (post buying).

Created print, outdoor and radio campaigns for clients such as Lojas Colombo, Laboratórios Weinmann and others