Samuel Li Email and Phone Number
Relentless in creating value by sustainable development and conservation through education. I am naturally a naturalist with my schooling in Biology. My interest in animal ethology spread to a deep understanding of human nature. My fascination with physics has led me to develop an understanding of engineering principles. My father was an architect and his professionalism has been passed on to me in my interest in design and ethics.Co-Founded and developed a business from an initial investment of $60,000 to over $4.5 million in revenue with a 24% net profit margin. I have worked in a management role in business management, strategy and personnel training & motivation for 25 years. Experience in formulating operational protocols & quality assurance of products & services to meet customer requirements and compliance with national & international regulations. Experienced with time sensitive and extremely low margin of error operations such as live perishable goods & dangerous animals.
World University Peace Assembly
View- Website:
- worlduniversitypeaceassembly.org
- Employees:
- 3
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Forum Host And Guest SpeakerWorld University Peace AssemblyHong Kong -
Forum Host & Guest SpeakerWorld University Peace Assembly Oct 2021 - PresentJordan, Kowloon, Hong Kong Sar, ChinaHosting regular forums regarding conservation, research and sustainability with students from over 37 countries. -
Co-FounderInsularis Jan 2018 - PresentHong KongInsularis supports research and conservation projects that focus on species with limited or fragmented natural distribution.Insularis is currently supporting the following research projects:Project Black PythonProject Little Green DragonProject ToneDeaf
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Independent ConsultantProject Black Python Oct 2017 - PresentHong KongProject Black Python is a research project that involves the threatened Boelen's Python (Simalia boeleni) from the highlands of New Guinea.My role as consultant for this project involves the following areas:- Scientific Research Adviser- Research Funding Campaign Coordinator- Development of Species Survival Plan for the Boelen's Python (Simalia boeleni)The project is owned by Ari Flagle and additional information about the project can be found at http://www.projectblackpython.org
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PartnerJohann Swiss Marine Mammal Consulting Sep 2020 - Jan 2022Hong Kong SarDesigning bespoke solutions for clients over a range of international biodiversity issues. Navigating multi-jurisdictional domestic & international laws associated with bio-security & sustainable development.
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Biodiversity & Sustainbility ConsultantIndependent Consultant Jul 2017 - Sep 2020Hong KongConsulting and advisory services on Zoological BioDiversity & Sustainability issues. Building capacity through sustainable development.
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Sales Engineer - AsiaMat Lss Aug 2016 - Jun 2017Hong KongMy role is to establish a business presence a in China and compete against established competitors in the commerical aquarium and theme park industry.The office here will aid in serving regional sales in China and parts of Asia.Additional support and business development for Reynolds is included in the role as part of the cooperation between MAT and Reynolds. -
Area ManagerSubway Sep 2015 - Aug 2016Hong KongOverall WinnerCoca Cola - Sell More Win More Competition Leading City One Subway store to win overall competition & two (2) other subcategory prizesStrategy was to be more efficient at scoring points.Tactic: Focus all efforts on easiest method with efficiency.Basic human instincts was the motive force Focus our limited resources and maximize each opportunity to score a point.ResultOur available resources was 25% of the busiest syore Our winning margin was 200% + over the 2nd place team. Big boost to staff morale and self belief in the value of their efforts.- First F&B Role in my career.- Managed multiple stores from New Territories to HK International Airport.- Initiated increased staff training & engagement ;Resulting increase in team productivity.- Initiated a more streamlined catering ordering system with new dedicated E-mail and phone number to receive catering orders ; Resulting in less confusion for customers and increased catering orders.- Initiated improved customer service and encouraged customer feedback by call-backs post delivery ; Resulting in increased customer loyalty and retention.Lead staff to appreciate and understand the importance of working as a team ; Resulting in increased productivity, boosting staff morale and creating a harmonious & cohesive unit.- Lead improvements in staff moral by paying attention to staff psychological well being ; Resulting in increased staff retention and increased reliability of part-time staff.- Lead by example to encourage staff to own their jobs and perform at high levels of efficiency ; - Lead push for increased staff training and internal promotions in lieu of hiring new store managers ; Resulting in higher morale and productivity.- Initiated change in staff buy-in of Subway standards via active demonstration - Pushed for more competitive staff wages. -
Private ConsultantTwins Aquarium Aug 2015 - Aug 2016Hong KongClient: Groupe Twins Business from Democratic Republic of Congo (DRC)Develop business plan for export of fish from Lake Tanganyika, Kalemie, DRCBusiness & Product marketing - Website design and digital media presentationLogistics Planning - Rerouting shipments via Burundi as opposed to via Kinshasa - Cost & time reduction - Contract negotiations with Burundi operator for logistical cooperationLake shore geographical survey analysis - Identify suitable suitable fishing areas for different speciesLake Side Operations and Facility Management - Increase energy efficiency to lower costs by solar energy to reduce fuel - Increase operational efficiency by facility design - Develop operational protocols and manual - Holding facility design & packing line design - Fish capture, decompression & handling - Develop personnel training & retainment program - Identify & train future managers -
Head Of Business Management & StrategyViperworld Rt Terraristik Feb 2010 - Apr 2015GermanyBusiness Development - Exclusive trade agreements in Indonesia, Philippines, Vietnam, Tanzania & Uganda - Monitor and ensure both sides are meeting obligations - Identify & develop sourcing for new products - Develop supply chains in Indonesia, Philippines & Vietnam from the ground up. - Developing IATA compliant packing methods that assisted in maintaining quality and increasing cost efficiency through new packing methods - Business development and sales at trade shows in Germany (InterZoo & Terraristik Hamm) and Holland (Europese Slangenvereniging)Products, Services & Training - Cutting costs by developing new IATA compliant packing methods - Training on ground managers in proper protocol - Proper procedure to prepare paperwork for export - Proper handling protocol to ensure quality. - Packing & shipping to ensure cost effectiveness and quality - Ensure compliance with national and international regulations.Customer Services - Ensure quality of products reaching customers meet standards - Consulting with customers to ensure compliance and efficiency - Ensuring quality of services and products meet customer expectations - Provide customers with maintenance protocols or manuals - Advise customers with overcoming regulatory hurdlesRegulatory Compliance Experience - Agriculture, Fisheries & Conservation Department (HK) - Convention on International Trade in Endangered Species (CITES) - US Fish & Wildlife Service - US Lacey Act - US Endangered Species Act - US Department of Agriculture - Balai Konservasi Sumber Daya Alam (Indonesia)
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Co Founder - Chief Operating OfficerZoological Connections Mar 2002 - Feb 2010Hong Kong - ChinaAnimal Husbandry - World first breeding of Mangshan Pitviper in 2002 and repeat in 2009 - Developed first maintenance protocol for wild caught Fea’s Viper - Design & construction of indoor housing facilities for tropical fish and exotic animalsImports & Exports - Source new products suitable for import for the Chinese market. EU, India, Burundi, Democratic Republic of Congo, Malawi, Tanzania, Zambia, Mauritius, Honduras, Guatemala, México & USA - Source new products from China suitable for export. USA, EU & Japan - Manage and organize logistics - Develop efficient cost effective packing methods - Ensure compliance with national and international regulations.Business Development - Built company with initial investment of $60,000 to over $4.5 million revenue. - Direct sourcing from different markets to increase cost efficiency and supply stability. - Identify & Develop new Goods & Services - Remain competitive by taking the lead in the marketplace with new products. - Develop working protocols to increase efficiency. - Negotiate exclusive agreements with strategic partners in different countries. Burundi, Czech Republic, Malawi, Zambia & USA
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Aquarium SupervisorOcean Park Corporation Jun 2000 - Mar 2002Hong KongLive Food Culture & Breeding Room - Developed & operated exclusively by myself - Culture protocols for algae, rotifers and mysid shrimps - First species breeding was the endangered Banggai Cardinal FishAtoll Reef - Team leader of gallery exhibit consisting of 12 individual 1000L-2000L aquariums - Develop new themes for exhibits and new husbandry protocols - Animal husbandry and maintenance of husbandry equipment - Plumbing, feeding, cleaning and cosmetic repairs to exhibits - Record keeping - Diving into the main tank for cleaning and the feeding show.Shark Aquarium - Gallery exhibit general husbandry and maintenance. - Plumbing, feeding, cleaning & cosmetic repairs.Quarantine Area - Maintain & manage surplus display animals - Implement breeding programs - Food preparation for the gallery exhibits and main tanks. -
Senior AquaristOcean Park Corporation Sep 1998 - Aug 2000Hong Kong- Atoll Reef Gallery Team Leader (Design, Planning, Husbandry & Maintenance)- Atoll Reef Main Tank Diver (Maintenance & Feeding) -
Co OwnerRare Reptiles Shop Jun 1992 - Aug 1995Hong KongShop ManagementReptile housing constructionImport of animals (logistics, permits)Source from USAOrganize reptile and amphibian exhibitions in Hong Kong4 large reptile & amphibian exhibitions in Hong Kong -Kowloon Tong, Lai Chi Kok, Sheung Shui & Tsim Sha Tsui -200+ species on display -Manage exhibition setup, operation & breakdown
Samuel Li Skills
Samuel Li Education Details
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Biology - Fish Ethology -
King George V SchoolHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Samuel Li
What company does Samuel Li work for?
Samuel Li works for World University Peace Assembly
What is Samuel Li's role at the current company?
Samuel Li's current role is Forum Host and Guest Speaker.
What schools did Samuel Li attend?
Samuel Li attended The Hong Kong University Of Science And Technology, King George V School.
What are some of Samuel Li's interests?
Samuel Li has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Human Rights, Animal Welfare.
What skills is Samuel Li known for?
Samuel Li has skills like Marketing Strategy, Business Strategy, Management, Strategic Planning, Team Leadership, New Business Development, International Trade, Animal Behavior, Animal Husbandry, Leadership, Import, Export.
Who are Samuel Li's colleagues?
Samuel Li's colleagues are Anne-Lyse Brabant.
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