Lead marketing strategy and GTM for the Soko Glam brand to drive revenue and new customer acquisition ensuring consistent 360 approach across all consumer touchpoints. Lead integrated campaign planning, social media planning, paid, and retention marketing.

Led consumer and marketing insights across a triple-axis portfolio for Kylie Cosmetics, Kylie Skin, Kylie Fragrance & SKKN by Kim.

• Dean’s Service Award recipient in recognition of outstanding service and leadership• Concentration in Marketing Management

• Led strategic planning for long range plan; analyzed market trends looking for growth opportunities 3-5 years out• Built out business intelligence team, partnered with senior leadership across the company, and set process timeline• Tracked brand and business KPIs over time to help marketing understand efficacy of campaigns and initiatives• Managed cross-functional teams to determine marketing, product, and promotional strategies to reach YoY targets• Worked with Business Insights team and other internal partners on reportingAccomplishments:• Developed strategic roadmap that was sent to entire company including North America, Asia, and Europe• Set targets for 2019 annual operating plan against which all 2019 projects were benchmarked against

• Conducted research and analysis to inform strategic business decisions across Marketing, Creative, and Product• Tracked brand and business KPIs to help the marketing team understand efficacy of strategic initiatives• Partnered with Digital and Customer Services team to create customer survey for Outlet channel• Conducted qualitative and quantitative consumer research through POS data, consumer traffic data by region, and insights from Store Ops team in order to inform more accurate sales forecasts • Continuously revamped and reviewed performance reports (sales, traffic, competitors, brand, behaviors, etc.)• Presented business updates, consumer sentiment, outcomes from projects, and recommendations in weekly meetings with senior leadership• Developed key relationships with other functions to ensure sharing of projects, results, and applicationsAccomplishments:• Created customer profile for Men’s business; insights were used to influence marketing strategies in acquiring new customers to drive Men’s product penetration from 10% to ~15%• Improved omnichannel experience for Asian tourist consumer segment by implementing cashless mobile POS system (Alipay) resulting in ~5% sales growth in consumer segment• Managed financial analyst to assess store productivity; coordinated with retail teams to develop clienteling strategies, tracking against KPI dashboard and resulting in 2-3% YoY growth• Presented marketing strategy recommendations driving traffic increase of 2% and conversion increase of 7%• Collaborated with data labs to run purchase analyses on the consumer segments; insights were used to advise visual merchandising and product placement in stores driving ~7-8% growth in topline sales

Select Transaction Experience:• $185+ Million Cross Border Buy-side of U.S.-Based Contract Manufacturing Co.– Advised China-based client on financing, transaction / tax structure, and regulatory actions– Leveraged operating scenario to build DCF and sensitized across variations of percentage of forecast

Select Transaction Experience:• $105 Million Overnight Bought Deal for Arena Pharmaceuticals, Inc. (Priced January 21, 2015)– Constructed sum-of-the-parts model to assess value of marketed and development products and impact on cash flow taking into account probability of successful product launch and potential royalties

Select Transaction Experience:• Buy-Side M&A of a Specialty Lifestyle Retail Company– Performed due diligence on company core competencies, customers, and specialty retail industry outlook