Created digital marketing plans for clients.Set up and executed search engine marketing (SEM) campaigns in Google Ads and Microsoft Ads.Configured web analytics measurement using Google Analytics and Google Tag Manager.Performed SEM, SEO, and digital marketing strategy audits to identify opportunities for clients.Improved local and national organic search results for clients using search engine optimization (SEO) strategies.Optimized social media ad campaigns in Facebook, Instagram, YouTube, and TikTok to help clients reach customers on social media networks.Created, managed, and optimized WordPress sites for clients.

Developed and executed digital marketing strategies for clients.Created transaction advisory reports to evaluate client digital marketing systems and results.Led SEO site transition efforts for clients replatforming or moving to a different domain.Managed client Google Ads, Microsoft Advertising, and other SEM accounts.Developed Amazon strategies for clients exploring selling on Amazon for the first time.Optimized Amazon organic and paid search efforts for clients.Acted as subject matter expert for digital marketing on sales pitches to prospective clients.Developed RSM's service offerings for digital marketing and customer experience engagements.

Continued role as a Digital Marketing Solution Architect after Explore Consulting's acquisition by RSM.Consulted with clients on digital marketing strategiesCreated improvement plans for SEO, PPC, and other digital marketing platformsExecuted SEO, paid search, and Amazon marketing plans to improve online revenue results for clientsPlanned and audited SEO site migrations for clients upgrading to a new NetSuite version, or migrating from another platformOptimized Wordpress sites for clients to improve SEO resultsPresented digital marketing proposals to clientsDeveloped sales proposals to win new digital marketing projects

Consulted with clients on digital marketing strategiesCreated improvement plans for SEO, PPC, and other digital marketing platformsExecuted SEO, paid search, and Amazon marketing plans to improve online revenue results for clientsPlanned and audited SEO site migrations for clients upgrading to a new NetSuite version, or migrating from another platformOptimized Wordpress sites for clients to improve SEO resultsPresented digital marketing proposals to clientsDeveloped sales proposals to win new digital marketing projects

Led SEO and PPC strategy for clients in a variety of industries.Audited SEO and PPC accounts of clients and provided direction to account teams for implementation.Developed inbound marketing proposals for prospective clients.Monitored client performance in a variety of SEO and web analytics tools.

Led search marketing (PPC and SEO) efforts for generating leads for Calfinder.com and associated microsites.Expanded PPC marketing efforts into new verticals and campaigns.Created and implemented landing page A/B tests for various microsites.Reported on search marketing and landing page revenue performance to executive team.Developed new landing pages for split-testing using Expression Engine CMS and Visual Website Optimizer.Created analytics reports using Google Analytics and Qlikview to document progress of online marketing efforts.

Led the team responsible for PPC, SEO, email marketing, social media, and affiliate marketing for BuildASign.com and it's associated microsites.Compiled reports on SEM performance.Set and achieved company revenue goals related to online marketing.Set up and maintained web analytics tracking in Adobe SiteCatalyst and Google Analytics.Used SEOMoz and Raven Tools to track SEO rankings and performance.Created linkbuilding and on-site SEO strategy for SEO team to implement.Responsible for interviewing and hiring online marketing team members and interns.

Managed PPC campaigns for uShip.com in Google AdWords, Yahoo Search Marketing, MSN AdCenter, and other third-tier PPC search engines.Launched international PPC accounts for Germany, France, Canada, and Austria.Managed international accounts for the United Kingdom, Germany, France, Australia, Canada, and Austria.Led landing page testing efforts to increase conversion rates and ROI.Designed landing pages for PPC campaigns.Tracked ad spend, revenue generation, and ROI for PPC ad campaigns.

Assisted with launch of Karmaback, Inc. search engine marketing campaigns as a capstone experience project for the UT iSchool. Consulted on the creation of AdWords, LinkedIn, and Facebook PPC campaigns. Managed and optimized AdWords marketing efforts, using both text-based and display advertising. Created landing page wireframes and tested several iterations for conversion optimization.

- Managed PPC and SEO efforts for TechSkills- Suggested and implemented website changes for usability, information architecture, and SEO benefit- Conducted usability testing to find design issues on TechSkills website- Implemented new system of online project management to manage tasks and collaborative efforts- Analyzed web analytics and business reports to improve online lead generation efforts- Led new social media initiatives, placing TechSkills on social media sites such as Facebook and Twitter

- Managed pay-per-click campaigns for clients in all major search engines. - Planned strategy for online marketing campaigns, including keyword research, creating ad copy, landing page optimization, competitive analysis, and all other aspects of PPC campaign management. - Analyzed marketing and web analytics data to develop strategy and gauge performance. - Created text and image ads for online advertising campaigns.- Composed detailed performance reports for clients.

- Managed promotional marketing tours at a local and national level. - Performed experiential marketing duties such as tour coordination, event setup, staff management, and client reporting.