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Senior level executive in marketing and business development with a focus on technology companies, including their channel partners. Key Services Offered:Go-to-Market StrategyBrand DevelopmentMessaging/Content DevelopmentDigital MarketingDemand/Lead GenMarketing Leadership Developmentand more..
Swenson Associates Llc
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PrincipalSwenson Associates Llc Nov 2021 - PresentOperating a marketing consultancy with special expertise in marketing team development, brand building, channel development, and lead generation for technology companies.
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Svp MarketingConnectwise Oct 2015 - Nov 2021Tampa, Fl, UsLed company marketing efforts with responsibility for brand marketing, public relations, a multi-disciplinary digital marketing approach, creative, web development, and product marketing/GTM functions. Member of the executive team.ConnectWise has built the industry's most productive Ecosystem -- connecting Technology Solution Providers (Managed Service Providers, Cloud Service Providers, VARs/Systems Integrators and more) to the solutions, services, and community networks that allow them to thrive. -
Founder & PrincipalXactlyit Llc Feb 2009 - Oct 2015Washington, Massachusetts, UsXactlyit is a unique technology marketing services firm. Provides a focus on programs that drive new business for our clients -- and we operate equally effectively in either the end-user or reseller/partner spheres. In addition to the expected creative resources, our "tool bag" includes a proprietary opt-in database of IT and LOB contacts, email marketing infrastructure, and a US-based call center. We deliver new customer opportunities to you, and we can turn-key programs leveraging our own prospect database. We also have a partner marketing practice that can support you with program development design, collateral development, enablement materials and partner recruitment.Led by two senior high-tech industry executives with over 50 years experience between them, Xactlyit is your partner in productivity, bringing the benefits of marketing acumen and best-of-breed resources to your business. -
Vice President, Na Channel MarketingCa Inc Jan 2006 - Feb 2009San Jose, California, UsLed a team of 10 field and corporate marketing professionals responsible for development of marketing programs to assist in the building of CA’s partner business in North America. Partner categories include regional and national solutions providers, VARS, MSPs/ITOs, and technology alliance partners (Microsoft and VMWare). -
Vp Professional ServicesAdlex Jan 2004 - May 2005DkSenior Executive responsible for all field-delivered technical services -- including pre-sales, post-sales, and professional services. Member of executive team responsible for growing Adlex business from $2M to $10M between 2001 and 2004 ($12M projected for 2005) -
Vp Strategic AccountsAdlex Apr 2001 - Dec 2003DkSenior Sales Executive position with responsibility to develop and manage F500 enterprise accounts and major alliance partners. Personally brought on board JP Morgan Chase, Prudential, BrownCo Investments, ESPN, Morgan Stanley, Gomez Networks and US Patent and Trademark Office, representing several million dollars in revenue. -
Vp SalesGeneral Datacomm Apr 1996 - Mar 2001Irving, Tx, UsHad responsibility for North American sales organization, which was comprised of 40 sales and technical people. Carried quota of $60 million and business was conducted with both service provider and enterprise accounts via direct and indirect channels. -
Director Channel SalesConnectware Jan 1993 - Mar 1996Directed group responsible for sales management of Connectwares Wholesale, OEM, National VAR/Integrator, and Mail-order accounts. Managed two senior sales people, one inside sales rep, and one administrative assistant. Personally provided a liaison function to the AMP Sales Force, which entailed product training, strategy/policy making, joint channel development, and joint selling around large projects.Developed a comprehensive multi-channel strategy, discounting structure, promotional plan, and account development program which helped grow Connectware channel revenues by an average of 15% over each of three years.
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Director Channel MarketingProteon Jan 1992 - Mar 1993Leiden, Nederland, NlManaged VAR and distributor channel programs for this leading supplier of PC networking and internetworking products. Directed a team of four marketing people. Delivered sales training, product promotion, technical updates, and business development programs to Proteon VARs.- Effectively managed Proteons relationship with the worlds three largest computer distributors -- Merisel, Ingram Micro and Tech Data on all marketing and operational issues. Helped grow NIC product revenue 26% despite incursions by IBM, Olicom, and others into this channel of distribution.- Grew bridge/router business 15% through integrators and LAN VARs via a focused business development program that emphasized lead sharing, quarterly training, and joint end-user seminar development. -
Senior Manager, Alternate ChannelsWang Laboratories 1986 - 1992Rotterdam, Zuid-Holland, Nl -
Director Of MarketingHayden Software Feb 1983 - May 1986Packaged software for consumer market
Scott Marshall Skills
Scott Marshall Education Details
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The Tuck School Of Business At DartmouthMarketing -
Tufts UniversityMathematics
Frequently Asked Questions about Scott Marshall
What company does Scott Marshall work for?
Scott Marshall works for Swenson Associates Llc
What is Scott Marshall's role at the current company?
Scott Marshall's current role is Marketing Consulting.
What is Scott Marshall's email address?
Scott Marshall's email address is d.****@****hoo.com
What is Scott Marshall's direct phone number?
Scott Marshall's direct phone number is +181341*****
What schools did Scott Marshall attend?
Scott Marshall attended The Tuck School Of Business At Dartmouth, Tufts University.
What are some of Scott Marshall's interests?
Scott Marshall has interest in Sweepstakes, Home Improvement, Reading, Shooting, Sports, Golf, Fishing, Home Decoration, Cooking, Electronics.
What skills is Scott Marshall known for?
Scott Marshall has skills like Multi Channel Marketing, Strategic Partnerships, Professional Services, Demand Generation, Go To Market Strategy, Enterprise Software, Lead Generation, Market Planning, Solution Selling, Strategic Alliances, Business Alliances, Cloud Computing.
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