Sloane Aureli Carter Email and Phone Number

Small - Medium Third Party Intermediaries Associations (not contracted through third party intermediaries)

Completed H1 2024 with 117% to goal (team)- Citywide Business, Sports, Diplomatic (165% to individual goal)Property Lead on Corporate Brand Commercial, partnering with Oui Productions to plan and execute the Travel Pass Commercial starring Judy Greer

Pre-Opening Team | Opened September 1, 2023First New Build Hotel on Capitol Hill in 39 years!274 guest rooms, 12,000+ sq ft of event space- Market Segments -October 2022 - February 2023: Pre-Opening, All MarketsMarch 2023 - August 2023: Pre-Opening, All Associations, Citywide Business, SportsSeptember 2023 - December 2023: Citywide Business, Sports, DiplomaticCompleted 2023* at 143% to goal (team)- achieved STARR Gold status104% to individual goal *Post-Opening Timeframe: September - December; pre-opening had different metricsProperty Lead for Grand Opening Event - Nov 9, 2023, partnering with Brand Guild for PR / Marketing and Day of Execution

Riggs Washington DC - 8,495 square feet of mixed use event space and outlets Lyle Washington DC - 2,500 square feet of event space- Contributed over $856,000 in catering revenue IYFY 2022 and over $162,000 to crossover for 2023.Prospect, negotiate, contract all social and corporate catering, and execute all social catering events for Riggs and Lyle. Events range in size from 10-person board meetings to 200-person receptions. - Responsible for hiring, training, and supervising the Catering and Events Department. Monthly Forecast and Budget for Banquets and Catering.- Cultivate and maintain strong client relationships and partnerships, ensuring client satisfaction.- Curate events with custom menu selection, décor elements, and other contributing partners to elevate client experience.- Collaborate with departments to enhance and re-implement standard operating procedures. - Accurately create and manage forecast and budget for banquets, catering, and outlets.

Pre-Opening Team | Opened October 1, 2021Prospected, negotiated, contracted, and executed all catering events and entertainment riders for over 57,000 square feet of event space. Events ranged in size from 10-person board meetings to 1,600-person theater events. - Increased excitement and interest in Capital One Hall across the DC/VA area while anticipating the opening through hardhat property tours, client office visits, and virtual presentations.- Created and implemented standard operating procedures and required documents for the catering sales and convention services process from initial inquiry to final invoice.- Curated events with custom menu selection, décor elements, and other contributing partners to elevate client experience.- Trained, supervised, motivated, and mentored team members. - Created, monitored, and adjusted the catering forecast against the budget.

Pre-Opening Team | Opened March 5, 2019 | Forbes 4-Star RatedProspect, negotiate, contract, and service all corporate and social catering events for 32,000 square feet of event space. Events ranging in size from 10-person board meetings to 500-person galas.- Contributed $1.8 million in catering revenue to the $2.9 million catering budget in 2019. * Completed Q4 of 2019 at 483% to individual goal and 2019 cumulatively at 104% to individual goal. * Completed Q1 in 2020 at 104% to individual goal.

Opening Team | Opened September 2017Prospected, negotiated, and contracted social and corporate events for 4,000 square feet of event space. Events ranged in size from 35-person, all-day meetings to 350-person receptions.- Contributed $1.9 million to overall budget of $3 million for 2018 (January 1 - October 31)

Prospected, negotiated, and contracted corporate catering accounts to include: Technology, Media/Communications, Health, Manufacturing, Transportation, Pharma, Energy, F&B, Retail, Travel, and Sports/Entertainment.Responsible for $1.6-$1.8 million annually- Managed events ranging in size from 10-person board meetings to 1500-person reception style events for 11,600 square feet of event space and 7,500 square feet of outlet space.- Identify, qualify, and solicit new business to exceed personal goals and contribute to the property revenue goals.- Created and implemented a sales strategy to exceed revenue by hosting blitz events, virtual presentations and visiting offices to maintain existing relationships, and shaping new connections for future commitments.- Provide motivation, leadership, and mentorship to junior team members.- Collaborate with all departments to create and implement standard operating procedures for executing events.- Consistently monitor and update budget and forecast with actual banquet, catering, and rooms revenue.

Prospected, negotiated, contracted, and serviced Social & SMERF catering accounts to include: Weddings and their accompanying events, Bar/Bat Mitzvahs, Education.Responsible for $1.1 - $1.3 million annually- Managed events ranging in size from 10-person board meetings to 1500-person reception style events for 11,600 square feet of event space and 7,500 square feet of outlet space.- Identified, qualified, and solicited new business to exceed personal goals and contribute to the property budget.- Rebuilt the wedding market from 2 weddings in August 2014 to an average of 40 weddings per year in 2015, 2016, and 2017.- Reestablished industry relationships to renew confidence and past partnerships for future luxury weddings.- Partnered with the Director of Marketing to create targeted media campaigns via digital and print.- Collaborated with the Catering team to create and implement a sales plan to achieve budget with an emphasis on the social market. Met weekly with the Director of Catering and Events to assist with budget and forecast for actual revenue and adjustments.

40+ hours/weekActs as a liaison between meeting professionals, catering customers, and all operating departments to ensure a high standard of organization and guest service throughout all convention and banquet meeting areas. Provides a visible and accessible floor presence in order to anticipate, understand and act upon all client needs.• Reviews all written communications, i.e., weekly resumes and BEOs to determine appropriate staffing levels, room/station assignments, and enhancements as they relate to banquets and meeting room set-ups. • Details and generates banquet event orders in ISAC as event seller for all internal meetings.• Create and close event checks in ISAC, as well as posting the charges to the master account in Lightspeed/Micros.• Cross-train with the Sales and Catering teams including: detailing BEOs for short term groups and holiday parties.• Answering leads, conducting site visits, sending proposals and negotiating contracts while our social account director was out on maternity leave.Certifications: ServSafe Certified & ABC License

Responsible for building and maintaining relationships between The Westin Georgetown and its most valuable guests. Acted as personal link between the client and all departments within the hotel to insure that satisfaction is exceeded in order to drive Guest Experience Index (GEI), Trip Advisor, and Meeting Satisfaction (MPSI) scores.• Balanced administrative duties and direct interaction in the lobby, ensuring that current and future guests are being well cared for.• Cross-trained with the on-property sales team to include: contracts, negotiating, sales calls and site tours for both group and business transient travel.

20 hours/week- Contact person and facilitator for special events dealing with alumni relations, including the Distinguished Alumni Luncheon and Reception and Homecoming Week activities.- Event Coordinator in charge of organizing the Human Sciences 50-year reunion and Faculty & Staff Events.- In charge of daily stewardship letters, gift transmittals, and contact reports.- Filing, scanning, and maintaining the display cases in the College of Human Science building.

15 hours/week-Preparation and presentation of class material.-Management of attendance and grading of assignments for an average of 130 students per semester. -Assisted students with class projects and assignments.

15 hours/week-Preparation and distribution of coffee and tea products and specialty drinks.-Determine price totals, manage receipts, maintaining stock, and daily cleaning.

40 hours/week - Food and Beverage Department – Waited tables in the cabana area and occasionally bartended.- Part-time Accounting Intern – Prepared the daily deposit, monitored membership accounts, and reconciled the settlements of group invoices from events held in the hotel.- Hotel liaison for the Byron Nelson Golf Tournament in 2009 and 2010