- Use full technology stack, including Demandbase, Pardot, SFDC, and Pathfactory, to plan and execute targeted marketing campaigns to accounts in all funnel stages. Contributed to marketing-generated pipeline that was 174% over goal in 2023.- Wrote all campaign-related content, including landing pages, emails, ad copy, etc- Reported on campaign performance and optimized as needed- Trained sales teams on Demandbase and consulted on the best ways to use sales intelligence

- Work with internal stakeholders, including sales and marketing leadership, to create and execute multichannel marketing campaigns for the Americas that align to business needs- Manage always-on nurture programs, including mapping content to the buyer journey- Regularly report on results using Power BI and SFDC dashboards

- Lead implementation of HubSpot marketing automation platform and serve as Super Admin- Document and assess all in-use digital marketing tools (Zoho Campaigns, Zoho CRM, Zapier, Leadfeeder, and ~10+) to determine if and how they integrate with HubSpot- Work closely with sales and demand gen teams to ensure proper lead flow through the sales cycle- Create and implement processes for executing global integrated marketing campaigns

- Lead execution of worldwide cross-channel marketing campaign activities supporting IBM Z and LinuxONE lines of business- Provide guidance to campaign managers in all geographies for their adoption of worldwide marketing activities- Manage the lead flow process for campaign responders- Identify content gaps and work with content strategists to inform data-driven marketing email programs for all stages of the buying cycle- Project quarterly response, lead, and revenue numbers using historical data, and tailor campaign activities to reach targets

- Led execution of worldwide cross-channel marketing campaign activities supporting IBM Z and LinuxONE lines of business- Provided guidance to campaign managers in all geographies for their adoption of worldwide marketing activities- Managed the lead flow process for campaign responders- Identified content gaps and worked with content strategists to inform data-driven marketing email programs for all stages of the buying cycle- Projected quarterly response, lead, and revenue numbers using historical data, and tailored campaign activities to reach targets

- Lead marketing automation programs in Eloqua for Cisco's partner marketing unit- Manage a team of 11 remotely, with three direct reports, in Salt Lake City and Bangalore- Understand client business goals to design and implement effective marketing automation programs within budget, both run-the-business type (day to day) and change-the-business type (innovative new ways of using Eloqua to achieve goals)- Collaborate with stakeholders at MRM and Cisco to create and deploy emails and nurture programs to meet business needs- Monitor team members' workload to ensure that we are resourcing correctly based on current volumes and future demand

- Led marketing efforts for TREW, including demand generation, lead nurturing, content marketing, and social media strategy (Remote, based in Austin)- Led TREW website redesign and platform migration (to HubSpot web platform), in conjunction with TREW web lead - Worked closely with sales/business development to define customer lifecycle definitions and track progress to goals - Managed top retainer client and various project-based clients and recommended marketing strategies based on client requirements and goals- Guided specialists in executing strategy - Project managed tasks and timelines

- Clients included Dell, Rockwell Automation, and FIS- Advised clients on marketing automation and demand generation strategy and planning (Remote, based in Austin)- Worked with Dell to develop an always-on, engagement-triggered nurture to better reach web visitors at their place in the buying cycle- Contacts nurtured by this program had triple the average order value and showed a 35% higher pipeline conversion rate - Managed projects to ensure that they are delivered on time and within the client’s given budget - Managed and provided solutions for complex business and technical issues - Translated business requirements and created models to demonstrate and recommend appropriate products and technology solutions

- Wrote and edited email and print collateral content- Developed and analyzed contact email nurturing streams, including an engagement-based nurture resulting in >50% open rates and >20% clickthrough rates (much higher than average) for engaged contacts - In the program's first quarter, ~700 contacts were sent to sales because of it, well above the goal of 2-300- Worked with branch contacts to facilitate global program adoption- Performed database contact management

- Served as managing editor of NI News, the National Instruments global e-newsletter- Won a Marketing Sherpa B2B Email Award for Best Email Newsletter for Marketing Purposes after a redesign led to a 27% increase in overall clickthroughs and to featured content receiving an average of 62% higher clickthroughs - Wrote and edited a variety of marketing content (web content and print collateral)- Managed online community efforts for annual tradeshow (NIWeek), including blog production- Managed content strategy for branded Facebook and Twitter accounts, including writing posts- Recruited, hired, and managed interns

- Served as senior editor of NI News- Wrote and edited press releases- Managed all corporate communications web activity- Managed wiring strategy and press release distribution

- Served as the main writer for the Eating Out of the Local Box blog, which helps Greenling customers learn how to use the contents of Greenling's Local Box, a weekly box of fresh, local produce

- Wrote and edited PR and marketing collateral, including press releases, faculty biographies, magazine articles, media advisories, and faculty ghost-writing - Produced weekly e-newsletter - Coordinated production of annual print fact sheet - Maintained UT Austin engineering news website