As an Executive Brand Leader with over 15 years of experience, I have a proven track record of driving innovative, creative strategies that deliver brand and business growth. I am a creative leader whose career began building brands such as Coca-Cola, Subway, PayPal and Adidas at world class creative agencies in London (iris & VCCP) and New York (Mother & BBDO). I later founded Sarah & Co; a consultancy offering Fractional CMO & Brand Leadership for a range of private and public sector organizations, most recently Noom and the Global Alliance for Improved Nutrition.Things I am proud of:1) Leading the Global Relaunch of Subway, overseeing 12 people and a budget of $15M delivering 12 integrated campaigns in 1 year across both brand & performance marketing.- propelled Subway from #3 to #2 in the Fast Food Category2) Bringing performance and brand marketing together at Noom to build a long term strategy for growth that delivers on short term sales goals. - Brand investment strategy - 2024 Brand Re-Positioning 3) Re-positioning & Relaunching an iconic US supplement brand- 10X organic social followers- 2X sales in 3months following website & performance marketing refresh 4) Revitalizing the Noom Organic Social Strategy and launching the brand on TikTok 5) Building the first public sector brand “Fit Food” in Kenya and Uganda designed to encourage mums to feed their kids better quality food. - Launched in Kenya, October 2023 and Uganda expected in November 20246) Starting a social movement with adolescents in Bangladesh to leverage their purchasing power to demand better quality snacks from the private sector - 1 million adolescents signed up in the first 3 monthsNeed help with your brand marketing?Let’s talk intro.co/SarahParkinsonsarahlucyparkinson@gmail.com