Stephen Seo Email & Phone Number

Los Angeles, Ca, Us

El Segundo, California, Us

El Segundo, California, Us

El Segundo, California, Us

Drive the development of insights-driven, consumer-centric, global integrated marketing plans to achieve brand and business objectives for a portfolio of new and existing brands. Lead cross-functional marketing teams to ensure flawless execution across all marketing channels to produce a holistic, consistent brand experience for consumers.

Paris, Ile-De-France, Fr

Responsible for U.S. marketing programs for portfolio of 32 shopping centers. Directed influencer, health and wellness, and holiday marketing campaigns by closely collaborating with creative, field marketing, operations, media, and digital marketing teams to drive traffic, increase digital engagement, and support retention through unique experiences. In addition: - Managed national partnerships.- Identified and created efficiencies by streamlining processes for the marketing team across the portfolio combining efforts where possible and identifying areas of opportunity related to marketing synergies, operational efficiencies and cost savings.- Consulted field marketing teams and acted as a conduit between field marketing teams and corporate marketing teams to elevate marketing activation plans - Established key metrics and benchmarks to analyze business performance, gather insights, and increase effectiveness of marketing strategies and tactics.

West Hollywood, Ca, Us

Head of marketing for entertainment and travel company. Directed consumer-centric strategies for integrated marketing campaigns across web, social media, paid media, search, events, and content. Managed marketing team, external creative agencies, and media partners. Created and implemented multi-channel campaigns to drive awareness and conversion for events. - Planned and implemented marketing programs for 10+ programs per year - Developed and oversaw marketing campaigns to increase brand awareness in opportunity markets and effectively drive sales in mature markets- Led development of branding initiatives for two brands - Managed agency and media relationships including GoogleAds, Facebook, and additional traditional and digital media partners- Managed email marketing using Salesforce Marketing Cloud

El Segundo, California, Us

Managed integrated marketing campaigns that drove engagement, customer acquisition, and retail sales. Collaborated closely with internal teams and agencies to create, develop, and execute world-class marketing campaigns that drove product launches and, ultimately, sales. - Collaborated with insights team to develop marketing strategies based on data.- Managed agencies, media partners and collaborated with internal stakeholders to ensure flawless execution.- Developed communications strategies for brands to drive awareness and engagement. - Established KPIs and worked with internal teams to ensure KPIs are measured and goals are met.- Created and implemented world-class influencer marketing campaigns to launch new brands.

El Segundo, California, Us

Led the creation and execution of online marketing and advertising strategies to promote Mattel brands. Crafted content and managed the brand’s digital presence across web and social media platforms. Managed programs that drove engagement and helped launch new products and grow affinity with existing consumers for legendary brands such as UNO and Scrabble. - Developed and managed digital marketing strategies to drive brand engagement and keep iconic brands top-of-mind, including app, web, social, YouTube, and influencer marketing. UNO & Friends (app) surpassed 100MM downloads, UNO was #1 game in Q4 2016, UNO become #1 in games category in 2017. - Created and optimized global social media marketing strategies (earned, owned and paid) for games brands, new IP, and consumer tech to increase consumer engagement and drive mass brand awareness. - Trained emerging markets on digital marketing and align digital marketing strategies with established international markets. - Managed creative agencies.- Evaluated new vendors and technologies in digital marketing.

El Segundo, California, Us

Managed social media channels for the games portfolio (UNO, Pictionary, Apples to Apples, Scrabble). Managed content development and creative agencies to increase brand awareness for new products and drive conversion.Presented emerging social platform strategies for Mattel brands to upper management after working cross functionally with the legal, brand, and finance teams to develop best practices and strategies for launching Mattel’s first global messenger campaign on Snapchat.

Tacoma, Wa, Us

Managed all aspects of the business from concept, marketing, financials, client acquisition, and account management. Developed social media and influencer marketing campaigns for prestigious clients and well-known brands. Clients included Room & Board, L’Occitane, Voli Vodka, Gordon Biersch Brewery, and Michael Mina Restaurant Group. - Established and grew the business by partnering with highly reputable PR and marketing firms, networking, and providing excellent service. Focused on developing world-class content for clients via a network of marketing experts and specialists in content development, social media management, SEO, and web design. - Managed a cross-functional team of 11, who specialized in website design, SEO, creative production, and social media.

Bellevue, Wa, Us

Managed local and national media relations, produced events for high-end retail, and managed social media profiles for retail and food/beverage clients. I focused on building and executing communications strategies and developing clients' brands. I served as a team member to produce a high-end shopping center's first annual fashion night, resulting in the most traffic to the shopping center at a single event. Additionally, I designed and launched the company's first internship program.

New York City, Ny, Us

Developed presentation for executives on how social media networking sites can facilitate promotion of Universal Pictures and NBC titles. I developed press releases, fact sheets, media alerts, and status reports for Universal Pictures and NBC titles.

Bachelor Of Arts (Ba), Sociology

Master Of Business Administration (Mba), Marketing

Sociology