Susan Smith

Susan Smith Email and Phone Number

Helping Training & Development Firms Develop and Market Solutions @ My Thinking Partners
Susan Smith's Location
Greensboro--Winston-Salem--High Point Area, United States
Susan Smith's Contact Details
About Susan Smith

Experienced marketing, product development, sales, and operations professional with over 30 years of experience working in the training and development industry. Directed the marketing strategy team to understand the market, competitive landscape, and clients’ needs as well as optimize product performance, develop new products, and launch them. I have also served on the board of directors for ISA, the association for learning providers, since 2012.I'm now leveraging this experience as a founding partner in My Thinking Partners, where we partner with training and development firms to help them develop and launch new solutions. At My Thinking Partners, we are uniquely positioned to bridge the fields of research, design, and marketing to help our clients develop solutions that create impact. Our services include secondary research, design, and product marketing expertise. To learn more, visit mythinkingpartners.com.

Susan Smith's Current Company Details
My Thinking Partners

My Thinking Partners

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Helping Training & Development Firms Develop and Market Solutions
Susan Smith Work Experience Details
  • My Thinking Partners
    Founding Partner
    My Thinking Partners Aug 2020 - Present
    My Thinking Partners helps training and development providers successfully bring their solutions to market. Our goal is to save you time so you can focus on the work that matters most - your clients. We offer research, design, and product marketing expertise to help you develop and launch new solutions. With nearly 50 years of combined experience working in the training and development industry, we know your clients and we understand their challenges. Visit mythinkingpartners.com to learn more.
  • Center For Creative Leadership
    Group Director For Global Marketing Strategy
    Center For Creative Leadership Apr 2008 - Jun 2020
    Greensboro/Winston-Salem, North Carolina Area
    Develop and implement marketing strategy plans. Created product line management function responsible for positioning, pricing, distribution channels, performance, and sales training. Developed and manage customer satisfaction measurement process for both buyers and end-users of five product lines. Evaluate competition and market trends for strategic decisions. Supervise marketing research function. Manage geographically dispersed team. Member of Senior Management Team. • Created product line management when saw there was a gap and a need for the function. • Co-designed a simplified layout of the product portfolio, creating a more buyer-friendly product selection process. It also uncovered several market opportunities and is credited for increasing revenue following the recent global recession.• Established a client panel of 2500 global buyers and prospective buyers to quickly provide access to client data, which has saved significant money and time while providing timely client input for major product development, messaging, and other strategic decisions.• Formed cross-functional team of stakeholders to drive portfolio strategy and product development decisions. First time portfolio decisions were centralized and encompassed the entire portfolio of more than twelve product lines.
  • Center For Creative Leadership
    Global Open Programs Operations Manager
    Center For Creative Leadership Jun 2001 - Apr 2008
    Greensboro/Winston-Salem, North Carolina Area
    Managed the operations of a portfolio of approximately 300 multi-level programs in the Americas, Asia-Pacific and Europe. Developed and forecast revenue and expense budgets. Improved and documented processes, business policies and systems for high quality programs, increased client satisfaction, and greater efficiencies. Led dispersed team located in Belgium, Singapore, Colorado, North Carolina, and California.• Grew open enrollment revenue 56%, from $21.9M to $34.2M in four years. • Achieved revenue growth creating a demand responsive calendar through yield management.• Developed a revenue-forecasting model, which could forecast within 0.01% accuracy for open programs.• Increased margins on the entire product line by implementing value-based pricing, which created congruency among the product lines.
  • Center For Creative Leadership
    Marketing Strategy Manager
    Center For Creative Leadership Mar 1998 - Jun 2001
  • Center For Creative Leadership
    Market Research Manager
    Center For Creative Leadership May 1993 - Mar 1998
  • Center For Creative Leadership
    Sales Representative
    Center For Creative Leadership Feb 1992 - May 1993
  • Bank Of America
    Regional Marketing Manager
    Bank Of America 1989 - Feb 1992
  • Bank Of America
    Sales Representative
    Bank Of America Feb 1988 - 1989
  • Bank Of America
    Copywriter
    Bank Of America May 1986 - Feb 1988

Susan Smith Skills

Marketing Marketing Strategy Marketing Research Strategy Leadership Development Workshop Facilitation Sales Organizational Development Executive Coaching Leadership Coaching Organizational Effectiveness Team Building Program Management Strategic Planning Marketing Communications Executive Development Training Public Speaking 360 Feedback Marketing Management Mbti Social Media Marketing Management Consulting Business Strategy Change Management Segmentation Cross Functional Team Leadership Market Research Career Development Direct Marketing Emotional Intelligence

Susan Smith Education Details

Frequently Asked Questions about Susan Smith

What company does Susan Smith work for?

Susan Smith works for My Thinking Partners

What is Susan Smith's role at the current company?

Susan Smith's current role is Helping Training & Development Firms Develop and Market Solutions.

What is Susan Smith's email address?

Susan Smith's email address is sm****@****ccl.org

What is Susan Smith's direct phone number?

Susan Smith's direct phone number is +171963*****

What schools did Susan Smith attend?

Susan Smith attended University Of North Carolina At Greensboro, University Of North Carolina At Chapel Hill.

What skills is Susan Smith known for?

Susan Smith has skills like Marketing, Marketing Strategy, Marketing Research, Strategy, Leadership Development, Workshop Facilitation, Sales, Organizational Development, Executive Coaching, Leadership, Coaching, Organizational Effectiveness.

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