Susan Smith Email & Phone Number

My Thinking Partners helps training and development providers successfully bring their solutions to market. Our goal is to save you time so you can focus on the work that matters most - your clients. We offer research, design, and product marketing expertise to help you develop and launch new solutions. With nearly 50 years of combined experience working in the training and development industry, we know your clients and we understand their challenges. Visit mythinkingpartners.com to learn more.

Greensboro/Winston-Salem, North Carolina Area

Develop and implement marketing strategy plans. Created product line management function responsible for positioning, pricing, distribution channels, performance, and sales training. Developed and manage customer satisfaction measurement process for both buyers and end-users of five product lines. Evaluate competition and market trends for strategic decisions. Supervise marketing research function. Manage geographically dispersed team. Member of Senior Management Team. • Created product line management when saw there was a gap and a need for the function. • Co-designed a simplified layout of the product portfolio, creating a more buyer-friendly product selection process. It also uncovered several market opportunities and is credited for increasing revenue following the recent global recession.• Established a client panel of 2500 global buyers and prospective buyers to quickly provide access to client data, which has saved significant money and time while providing timely client input for major product development, messaging, and other strategic decisions.• Formed cross-functional team of stakeholders to drive portfolio strategy and product development decisions. First time portfolio decisions were centralized and encompassed the entire portfolio of more than twelve product lines.

Greensboro/Winston-Salem, North Carolina Area

Managed the operations of a portfolio of approximately 300 multi-level programs in the Americas, Asia-Pacific and Europe. Developed and forecast revenue and expense budgets. Improved and documented processes, business policies and systems for high quality programs, increased client satisfaction, and greater efficiencies. Led dispersed team located in Belgium, Singapore, Colorado, North Carolina, and California.• Grew open enrollment revenue 56%, from $21.9M to $34.2M in four years. • Achieved revenue growth creating a demand responsive calendar through yield management.• Developed a revenue-forecasting model, which could forecast within 0.01% accuracy for open programs.• Increased margins on the entire product line by implementing value-based pricing, which created congruency among the product lines.

Mba, Marketing

Ba, Journalism