Devise future-state roadmaps aligning Organization, Process and Technology; emphasis on governance, leadership, silo-busting, vision, communication and resultsRevenue, marketing, licensing and presentation support: DAM, CDP, CMS, Data Analytics, KPI evaluationVideo game expert witness services

Driving force behind dynamic physical and digital lifecycle management of 2K game franchises.Devised quarterly commercial and promotion programs with Marketing, Sales and Data/Analytics teams for NBA 2K, WWE 2K, BioShock, Borderlands, XCOM, Mafia and Sid Meier’s Civilization franchises to maximize sell-thru, unit profitability and customer lifetime value.Oversaw strategy, planning, execution and creative asset production for B2B retail marketing initiatives at leading physical accounts including Walmart, GameStop, Target, Best Buy; e-commerce accounts including Amazon and Walmart.com and digital including PlayStation and Xbox Stores.Spearheaded 2K product presentations and label relations at major industry events including Electronic Entertainment Expo (E3), Destination PlayStation, Partner Roadshows and GameStop Leader’s Conference, where 2K General Session was voted #1 by GameStop managers.Identified and negotiated World Wrestling Entertainment (WWE) license for console and mobile interactive entertainment, ushering in a new vision of WWE 2K branded video games.Led Partner Marketing initiative obtaining maximum amount of earned and owned digital support from first-party platform partners PlayStation, Xbox and Nintendo through on-console placements, company owned websites such as PlayStation.Blog and This Week on Xbox (TWOX) and social media outlets including Facebook, Twitter, and Snap.

Co-founded 2K Play, the family label of T2, and served as steward of Cat Daddy Games development studio. Oversaw global lifecycle management of all 2K Play products, including marketing, sales, and product development. Led a publishing team of 7 and game studio as label broke new ground for company in terms of product innovation and ROI.Created Carnival Games franchise with Cat Daddy, the #4 best-selling third party title in Wii history and anchor of 2K profitability generating $100M+. Sell-thru on all major video game platforms exceeds 10 million units.Redefined pre-school video game market with award-winning portfolio of over 25 games based on Nickelodeon properties including Dora the Explorer. Created Nicktoons MLB mash-up teaming baseball superstars including Derek Jeter with iconic characters like SpongeBob SquarePants.Capitalized on the game show era with hits based on Deal or No Deal phenomenon featuring Howie Mandel and the classic Family Feud and excitement surrounding motion/camera games with Let’s Cheer and Ringling Bros.

Spearheaded US marketing and sales initiatives of UK-based interactive entertainment company now owned by EA.Launched first official American Idol video game for Sony and Nintendo platforms; developed marketing programs for games based on the Indy Racing League and MTV.Organized network of sales representatives for direct distribution of games, replacing affiliate label distribution.

Co-created Britney Spears Wireless Fan Access, first wireless entertainment product available at retail in partnership with Best Buy, Samsung and AOL.Acquired wireless entertainment rights to Terminator 3.Implemented marketing plans resulting in coverage on The Tonight Show with Jay Leno, Fox News Network, Hollywood Reporter, New York Post and others.

Developed and executed Acclaim, Acclaim Sports and Club Acclaim brand strategies.Managed marketing teams that launched Turok: Dinosaur Hunter, NFL Quarterback Club, MLB All-Star Baseball and games based on World Wrestling Entertainment (WWE).Created Club Acclaim brand by identifying new business segment and acquired Mary-Kate & Ashley Olsen license, resulting in #1 interactive girls brand.Acquired rights to and successfully launched first video games based on Comedy Central’s South Park animated program.Director of MarketingOversaw product management team that launched original Mortal Kombat and Mortal Kombat II. Campaign credited with ushering in event marketing era of interactive entertainment and won Advertising Age award.Directed product management team responsible for original NBA Jam, which became the most successful sports franchise in the industry.Product ManagerAcclaim’s first marketing employee – instituted product management system.Created marketing programs for titles including Spider-Man, The X-Men, The Simpsons, Double Dragon II, Predator, Terminator 2, Aliens, Stargate, WWE Wrestlemania, Roger Clemens MVP Baseball and George Foreman Boxing.