Marketorium is an EdTech hub driving marketing innovation through dynamic contests, engaging over 500 participants and 100 partners each season, and delivering expert consulting services.I oversee a diverse product portfolio and drive company strategy to boost profitability.· Directing the launch of new product streams from initial concept to market release.· Prioritizing and refining product requirements based on participant and client feedback, optimizing contest procedures… Show more Marketorium is an EdTech hub driving marketing innovation through dynamic contests, engaging over 500 participants and 100 partners each season, and delivering expert consulting services.I oversee a diverse product portfolio and drive company strategy to boost profitability.· Directing the launch of new product streams from initial concept to market release.· Prioritizing and refining product requirements based on participant and client feedback, optimizing contest procedures, duration, and materials, and introducing a diversified pricing strategy for business clients.· Leading consulting projects hands-on, building key business relationships, directing project roadmaps, conducting market research, and implementing tailored business solutions.· Managing advertising campaigns to ensure alignment with product positioning and target audience.Business Results:· Launched consulting services from scratch, leading to a threefold increase in company revenue.· Streamlined compliance procedures, achieving a fivefold tax saving.· Managed marketing campaigns that resulted in a 20% growth in the user base. Show less

InGames is a dynamic startup crafting hyper-casual mobile games and a betting platform. Rooted in Israel, the company develops apps for a global audience. Joining the startup in its early days, I took ownership of developing our hyper-casual games stream.· Analyzing industry data for market size, growth potential, trends, and reference metrics.· Crafting a go-to-market-strategy by evaluating tier capacity, budgeting costs, and setting objectives - developed a step-by-step plan… Show more InGames is a dynamic startup crafting hyper-casual mobile games and a betting platform. Rooted in Israel, the company develops apps for a global audience. Joining the startup in its early days, I took ownership of developing our hyper-casual games stream.· Analyzing industry data for market size, growth potential, trends, and reference metrics.· Crafting a go-to-market-strategy by evaluating tier capacity, budgeting costs, and setting objectives - developed a step-by-step plan for 12 months.· Monitoring competitors - estimated feature prevalence in 500 apps across five genres via Data.ai to identify the most essential ones.· Defining product vision and maintaining product roadmap.· Managing product backlog, prioritizing tasks, and facilitating sprint planning.· Constructing and maintaining product documentation: built entirely from scratch, generating 30+ product requirement documents (PRDs).· Guiding a development team, collaborating with artists and designers on assets and interface flow - reduced time-to-market by 50%.· Resolving issues and challenges during development.· Running reviews to validate increment of work meets the acceptance criteria, ensuring a final quality check.· Setting launches and collaborating with a marketing team for release promotion.· Tracking and analyzing key performance metrics to improve them.Business Results:· Led three apps from idea to market launch, managing the entire cycle.· Doubled organic users with "Play with a Friend" mode, providing a player-vs-player (PvP) experience.· Increased user engagement by 2x with "Hyper Combination" and "Daily spin" features. · Tripled ad revenue by UX/UI improvements. Show less

MegaFon is a top-tier telecom company in Russia. With a $4.5 billion market capitalization, it serves 75M individuals and 400K corporate clients. I managed Roaming Product's financial performance and market alignment across 190 countries. · Tracking key metrics, building dashboards, and regular reports.· Conducting customer discovery via interviews - 100+ video calls and face-to-face meetings done.· Gaining feedback through automated survey implementation - 1K monthly… Show more MegaFon is a top-tier telecom company in Russia. With a $4.5 billion market capitalization, it serves 75M individuals and 400K corporate clients. I managed Roaming Product's financial performance and market alignment across 190 countries. · Tracking key metrics, building dashboards, and regular reports.· Conducting customer discovery via interviews - 100+ video calls and face-to-face meetings done.· Gaining feedback through automated survey implementation - 1K monthly responses.· Executing competitive research on product attributes, pricing, and distribution.· Managing product roadmap and prioritizing backlog.· Setting pricing, and calculating impact on penetration, revenue, and margin.· Crafting product requirements documents (PRDs), outlining use cases, and detailing integration specifications with other products.· Guiding development, achieving on-time delivery.· Overseeing pre-release bug fixes and deciding on realization acceptance.· Leading product launches, ensuring regulatory compliance, and coordinating marketing, sales, and support teams.Business Results:· Enhanced the product portfolio by integrating bundled pricing in 50 countries (internet+calls packages).· Improved user experience by eliminating extra charges for users across 190 countries, guaranteeing no fees for automatic data roaming activation:- distinguished protocols for cloud storage and system updates, restricting them until user approval;- introduced buffer traffic - free data up to 100KB, provided every 24 hours;- implemented a manual activation requirement for data usage in high-cost exotic countries within all protocols.· Launched advertising campaign reaching 1M audience (social media, outdoor advertising, text messaging).· Raised product penetration from 25% to 35%.· Drove 10% YoY revenue growth by changing the product strategy.· Cut Claims Ratio (CR) by 3x with customer protective measures.· Tripled Net Promoter Score (NPS) by addressing customer pain points. Show less

Tockl, a startup by Open Service, a key SaaS provider in Russia, simplifies restaurant customer management. It connects a loyalty program to a POS system through API, giving one-window access to payment transactions, client data, promotions setup, reports, and more.I led the entire process - from company promotion to software installation and ensuring the effective utilization of the loyalty program.Company Marketing:· Conducting competitors' research on loyalty program… Show more Tockl, a startup by Open Service, a key SaaS provider in Russia, simplifies restaurant customer management. It connects a loyalty program to a POS system through API, giving one-window access to payment transactions, client data, promotions setup, reports, and more.I led the entire process - from company promotion to software installation and ensuring the effective utilization of the loyalty program.Company Marketing:· Conducting competitors' research on loyalty program software solutions and marketing agencies.· Developing brand strategy.· Collaborating with designers to create brand collateral.· Developing the company's web page with hands-on.· Promoting the brand through conferences and press releases.Workflow Setting:· Establishing relationships with software suppliers (iikoCard, Plazius, LoyaltyPlant).· Defining bug issues and suggesting product enhancements for suppliers.· Hiring and mentoring team members, including marketers, designers, and sales.· Overseeing software installations with the support team.· Facilitating client meetings for project presentations.· Monitoring the company's budget and customer payments.Customer Service:· Developing promotions: market study, competitor analysis, sales performance analysis, study-based marketing solutions.· Setting up ad campaigns: choosing ad platforms, crafting creatives, developing landing pages and chatbots, and optimizing performance.· Linking ad campaigns with the loyalty program.Business Results: · Drove the product into three foreign markets - Belarus, Kazakhstan, and Dubai.· Launched a company's product training course, three groups of students graduated.· Integrated loyalty system across 50 clients, providing promotion strategies.· Set 100+ ad campaigns with end-to-end analytics from click to purchase.· Acquired up to 10% of extra margin for a client through A/B testing promotions.· Headed bug resolution in bonus points accrual/utilization for 100K users. Show less

FBK Group is a boutique marketing agency specializing in marketing strategies and BTL campaigns. The agency's diverse clientele includes MTS in telecommunications and e-commerce/traditional retailers such as Bookvoed, Fabi, and Baldinini.I handled marketing strategies and led promotional activities. · Conducting market research for the company's clients.· Monitoring competitors' activities and pricing strategies. · Identifying target audiences and tailoring strategies… Show more FBK Group is a boutique marketing agency specializing in marketing strategies and BTL campaigns. The agency's diverse clientele includes MTS in telecommunications and e-commerce/traditional retailers such as Bookvoed, Fabi, and Baldinini.I handled marketing strategies and led promotional activities. · Conducting market research for the company's clients.· Monitoring competitors' activities and pricing strategies. · Identifying target audiences and tailoring strategies accordingly.· Conducting customer surveys and analyzing feedback.· Planning and executing promotional events to boost revenue and enhance customer retention. · Creating and maintaining project documentation, defining promotional activities, timelines, team resources, and costs. · Collaborating with outside agencies on preparing typography materials, producing branded souvenirs, and media buying. · Hiring promoters and facilitating training sessions for the team members - 100+ hirings. · Ensuring that project tasks are completed on time and within the budget limitations. · Setting regular project status meetings and providing updates to stakeholders. · Managing client expectations and fostering positive client relationships.Business results:· Organized 50 events: store openings, product launches, promotions, and parties. · Launched media campaign reaching up to 5M audience.· Achieved up to 20% of extra revenue YoY for a client with seasonal event promotions.· Retained 10+ B2B clients for 3-5 years. Show less