Director Of Content And Communications
CurrentResponsible for building, refining and executing a global, integrated content and social media strategy to drive awareness and pipeline.
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@aptitudesoftware.com
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3 phones found area 857 and 845
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Sarah Werner is listed as Director of Content and Communications at Aptitude Software, based in Boston, Massachusetts, United States. AeroLeads shows a work email signal at aptitudesoftware.com, phone signal with area code 857, 845, and a matched LinkedIn profile for Sarah Werner.
Sarah Werner previously worked as Senior Content Marketing Manager at Aptitude Software and Product Marketing Manager at Aptitude Software. Sarah Werner holds Mba, Marketing Concentration from University Of Notre Dame - Mendoza College Of Business.
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As the Director of Content and Communications at Aptitude Software, I work with a team of talented marketers to create and deliver engaging, relevant, and impactful content for our global audience of finance and accounting professionals. With over 10 years of experience in marketing, I have developed a deep understanding of the challenges and opportunities facing our clients and prospects in the complex and dynamic financial software industry.My core competencies include content strategy, product marketing, digital marketing and channel marketing, with a focus on translating technical and accounting language into compelling, benefit-based messaging for a C-Suite audience. I also have a strong background in PR, copywriting and analyst relations, enabling me to craft effective and differentiated value propositions for our product portfolio. My mission is to empower our sales and client success teams with the tools and resources they need to drive growth and retention for Aptitude Software.
Listed skills include Marketing, Management, Leadership, Crm, and 8 others.
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London, England, GB
Responsible for building, refining and executing a global, integrated content and social media strategy to drive awareness and pipeline.
London, England, GB
Develop content for all points along the sales cycle across product and services portfolio with a focus on translating complex technical and accounting language into compelling, benefit-based messaging for a C-Suite audience.
London, England, GB
Owned all aspects of the marketing mix across our product portfolio. This included tracking market and regulatory trends, developing competitive analysis, product positioning & collateral for all points along the sales cycle.
Armonk, New York, NY, US
Successfully drove the global launch of the IBM PureSystems category of products for the ISV & Developer Relations Group. Involved in pre and post launch collateral and web content creation, product education and seller enablement, go-to-market planning and events.Also served as the lead for the IBM ‘Ready for’ program, a technical validation program for.
Notre Dame, IN, US
Graduated cum laude with an MBA, concentration in marketing
Boston, Massachusetts, US
-Worked collaboratively with in house management, design team and sales support, as well as outside contractors, to manage office fit-outs from initial sales consultation through finished installations. -Responsible for servicing upwards of 10 accounts in addition to one time projects. Served as the primary point of contact for all clients, manufacturers.
-Completed a three month executive training program which covered areas such as marketing, sales analysis, advertising and financial analysis.-Maintained consistent communication with 103 stores to maximize sales events and new product launches. -Tracked and analyzed consumer trends to maximize sales.
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Sarah Werner works for Aptitude Software.
Sarah Werner is listed as Director of Content and Communications at Aptitude Software.
AeroLeads has found 1 work email signal at @aptitudesoftware.com for Sarah Werner at Aptitude Software.
AeroLeads has found 3 phone signal(s) with area code 857, 845 for Sarah Werner at Aptitude Software.
Sarah Werner is based in Boston, Massachusetts, United States while working with Aptitude Software.
Sarah Werner has worked for Aptitude Software, Ibm, University Of Notre Dame Mendoza School Of Business, Fleet Laboratories, and Environments At Work.
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Sarah Werner holds Mba, Marketing Concentration from University Of Notre Dame - Mendoza College Of Business.
Sarah Werner is listed with skills including Marketing, Management, Leadership, Crm, Project Management, Sales Operations, Strategy, and Strategic Planning.
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