Lynn Walker Email & Phone Number

Chanhassen, Mn, Us

Minneapolis, Mn, Us

Eden Prairie, Minnesota, Us

United the global marketing team to execute and deliver on a strategic plan to align with business goals resulting in a core shift in the team's culture, expediting the implementation of the tech stack, and delivering a true ROI of marketing-related activities across NAM, EMEA and APAC.*Digital Marketing: Managed a $5 million budget and strategy (that included Google Ads and SEO) to generate high-value B2B leads. Launched Google Measurement Protocol (GMP) to identify a full circle ROI. Increased trackable revenue that exceeded $1 million in five months.*Demand Generation: Created integrated marketing campaigns using Hubspot as the sole tracking tool to provide high value enterprise sales leads for the global BD team using a combination of marketing channels to include Google Ads, website, Content strategy, thought leadership, email campaigns, webinars, and social. *Web Strategy: Accelerated the launch of the new global content management system (CMS) encompassing 21 countries and translated into 12 languages. *Reporting and Analytics: Spearheaded the connection of all data sources—Salesforce, Hubspot, and the Data Warehouse—to develop dashboards for revenue, leads, chats, etc. *Marketing Automation: Identified and consolidated global tech stack. Implemented a new marketing automation system—Hubspot—to improve communications, enhance customer experience, and to increase upselling opportunities and customer retention.*Global Partnership Programs: Managed the partner program's development and relaunch to promote referral/resale opportunities with key technology partners.*Vendors Relations: Fostered relationships with 3rd party vendors, including our digital agency partner, technology and software partners, and contractors.

Executed strategic marketing plans for myON – a personalized literacy provider – with growth and adoption in over 100 countries, over 7.5 million students on the platform with continual growth to exceed $30 million in six years. *Developed Brand: Championed the creative development and brand from initial launch to acquisition.*Strategic Communications: Created the corporate marketing communication plan for the launch to continual quarterly marketing communication updates to organizations and key external partners.*Integrated Lead/Demand Generation Campaigns: Delivered annual summer reading campaign, back-to-school campaign, and quarterly marketing campaigns through a complete content strategy that included social media, webinars, email newsletter campaigns, and blogs to usage in schools and districts. *Product Marketing: Collaborated with Product Director and coordinated core product positioning, messaging, sales enablement, and GTM strategies for product launch and quarterly releases based on the product road map. *Event Management: Developed and executed high profile ‘Leaders in Literacy” events targeting school administrators and managed all local, national and international conferences and events. *Market Segmentation: Authored buyer personas to support the creation of targeted and segmented messaging to guide all forms of communications, thought-leadership, and lead/demand generation campaigns.*Partnership Engagement: Cultivated industry relationships and communications between internal clients, vendors, public relations agencies, educational partners and industry associations to increase influence and impact of digital literacy programs.

Bloomington, Mn, Us

*Developed, created, implemented and managed myON annual marketing plan and budget*Creatively launched and built marketing strategies to build large scale brand awareness of myON throughout the Pk-12 market*Established and managed lead generation campaigns through Salesforce.com to track and monitor ROI for each campaign and accomplished double digit growth for three consecutive years.*Created & implemented social media and communication plans for myON to ensure the voice of literacy is through the eyes of our customers.*Manage external PR firm and collaboratively developed go-to-market strategies.*Developed creative & resourceful strategies to partner with key educational organizations (DALI, Digital Promise, EdSurge, SETDA, ISTE, ILA) and media organizations (eSchool News, DA, THE Journal, Language Magazine, Education Weekly)*Supervised marketing team to include shared services (MarComm, outside services/contractors), vendors and PR agency.*Directed corporate communications both internal and external customers to ensure generate excitement and communicate goals of the organization.

Minneapolis, Mn, Us

Managed strategic accounts to include Pearson VUE DOD initiative and responsible for $3 million quota.

*Managed over 175 Channel Partners demand generation programs *Managed Market Development Fund (MDF) Program generating over $3 million in revenues YTD and another $5 million registered opportunities*Initiated and coordinated the 1st Business Partner Summit *Developed, Managed and Deployed annual Sales Incentive Program

Bloomington, Mn, Us

*Responsible for development of marketing programs for global IT clients (Microsoft, Cisco, CompTIA)*Researched, developed and launched online testing initiative for the DOD post 911*Managed all international channel marketing initiatives to include: website, collateral, conferences and programs*Responsible for the management, execution, communication and delivery of Microsoft loyalty program including over 2800 members

San Antonio, Texas, Us

Responsible for launching new online testing program into K-12 & higher education market.

Dairy Queen Franchisee