Director Ecommerce
CurrentPrimarily working with a UK and Pakistan based Apparel Merchandiser having an online presence on Amazon Seller/Vendor Central. Gaining hands-on experience with Amazon's internal and Seller-facing tools - Optimizing what's needed to become a successful Seller and navigating Amazon's complex policy and catalogue system (and how to deal with Seller Support!). Optimising information flow with Robotic Process Automation (RPA) and AI tools. Marketing through Amazon and Social media.Areas of focus:= RPA and ML tools for data process automation and competitor insight= Sponsored Products Campaign Set-Up= Bid Optimisation= Search Query work= PPC strategy= Weekly reporting= Detailed Profit analytics= Listing Optimisation= Account Audit= Seller Central troubleshooting= Variation and flat file (bulk upload) help= International Expansion= FBA Issues & Barcodes= Brand Registry and GTIN= Amazon Business= Amazon Brand Accelerator = Early Reviewer Programme