I have had an expansive career spanning over 35 years in Pakistan’s pharmaceutical industry. In my current role as Executive Director at Hudson Pharma, I’m leading the development and launch of new products and building the pharmaceutical devision from scratch. This includes hiring, training, and building a new and competent team across Pakistan.Previously at Bosch, I developed four new business units (managing 600+ staff) and increased sales volume from PKR 180 million to 2 billion. This feat involved uplifting the position of poorly performing brands to tier two brands in the market. The new brands I launched at Bosch surpassed PKR 35 million revenue in their first year—this feat set a historic precedent not only at Bosch, but also for the product category at large in the pharmaceutical industry.Prior to joining Bosch, I gained hands on experience in developing and launching new pharmaceutical companies and their variable products, as well as learning the ins and outs of the pharmaceutical industry at big names like Standpharm, Lundbeck, Roche and Merck.My solid 35 years of technical, market visionary and leadership experience in the pharmaceutical industry is complemented by an MBA, robust communication skills, and a wide, reliable network within the industry.