Stephanie Maassen-Deason, Mba

Stephanie Maassen-Deason, Mba Email and Phone Number

eComm marketer who crafts customer-centric growth strategies to build brands with heart ❤️ @ Propel+Flourish
Stephanie Maassen-Deason, Mba's Location
Kansas City, Missouri, United States, United States
Stephanie Maassen-Deason, Mba's Contact Details

Stephanie Maassen-Deason, Mba work email

Stephanie Maassen-Deason, Mba personal email

Stephanie Maassen-Deason, Mba phone numbers

About Stephanie Maassen-Deason, Mba

I help mission-driven brands grow their revenue and customer loyalty by creating and executing customer-centric marketing campaigns. With over 15 years of B2C/D2C/B2B marketing experience, I have the skills and expertise to deliver results that align with your mission and vision.My approach is based on four steps: emphasize, strategize, optimize, and refine. I start by understanding your customer journey and pain points, developing a tailored strategy based on your goals and budget, optimizing your current campaigns and channels, and testing and refining the plan based on data and feedback. Through this process, I help you increase your ROI, RPC, and retention rate, while saving you time and resources.

Stephanie Maassen-Deason, Mba's Current Company Details
Propel+Flourish

Propel+Flourish

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eComm marketer who crafts customer-centric growth strategies to build brands with heart ❤️
Stephanie Maassen-Deason, Mba Work Experience Details
  • Propel+Flourish
    Founder
    Propel+Flourish Jul 2020 - Present
    A marketing consultant, advisor, and fractional CMO firm that increases ROI by effectively communicating with their audiences through customer-centric marketing campaigns.
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  • Balsam Brands
    Senior Engagement Marketing Manager
    Balsam Brands Jul 2020 - May 2022
    Redwood City, California, Us
    Oversaw the strategic vision, hiring, training, and performance of 30+ global marketing team members. Managed a $10M budget and ROI of over 10x across catalog, email, direct mail, content, social media, and reputation management teams.
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  • Balsam Brands
    Senior Crm Manager
    Balsam Brands Feb 2018 - Jul 2020
    Redwood City, California, Us
    Led a small team to leverage data to provide a deeper understanding of customer journeys, LTV, and repeat rate to differentiate our core customer segments and delivered strategic, cross-functional recommendations across our global portfolio of brands.
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  • Balsam Brands
    Email Marketing Manager
    Balsam Brands Sep 2015 - Feb 2018
    Redwood City, California, Us
    Partnered with eCommerce and creative to develop best-in-class marketing experiences through brand and customer-centric marketing campaigns. Ran A/B and multi-variable testing to drive profitable revenue growth. Trained and hired an email marketing team.
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  • Balsam Brands
    Email Marketing Strategist
    Balsam Brands Apr 2014 - Sep 2015
    Redwood City, California, Us
    Created 300+ yearly email campaigns, managed email calendars, wrote campaign briefs, approved creative, analyzed and delivered results cross-functionally, and recommended next steps for growth across a global portfolio of brands.
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  • The Home Depot
    Interactive Marketing, Project Manager (Home Decorators Collection)
    The Home Depot Dec 2010 - Apr 2014
    Atlanta, Georgia, Us
    Promoted and chosen to relocate with the company to Home Depot’s corporate headquarters in Atlanta, GA. Developed and executed integrated marketing plans, which included email, direct mail, website content, SEO, affiliate, PPC, retail, offline and retargeting channels. Applied advanced skills to marketing collateral customization to build loyalty, increase engagement, and deliver sales objectives. Consistently analyzed metrics to identify growth areas and monitor the customer experience.
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  • Home Decorators Collection
    Affiliate Manager
    Home Decorators Collection Aug 2007 - Dec 2010
    Atlanta, Ga, Us
    Implemented a communication strategy consisting of bi-weekly newsletters, emails, and phone calls to manage a diverse group of over three hundred affiliate vendors.
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  • Suburban Journals
    Advertising Account Executive
    Suburban Journals Jun 2004 - Aug 2007
    Town And Country, Mo, Us
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  • Usa Today
    International Advertising Intern
    Usa Today Jun 2003 - Aug 2003
    Mclean, Va, Us
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Stephanie Maassen-Deason, Mba Skills

Email Marketing Online Advertising Advertising Marketing Strategy Interactive Marketing Newsletters Direct Mail Project Management Integrated Marketing Marketing Communications E Commerce Crm Online Marketing Web Analytics Digital Marketing Marketing Analytics Affiliate Marketing Public Relations Retail Brand Management Competitive Analysis Direct Marketing Strategic Planning Strategy Strategic Communications Content Strategy Database Marketing Budgets Reporting And Analysis Product Marketing Customer Acquisition Campaign Management Website Content Pr Event Planning New Product Launches Problem Solving Lifestyle Marketing Customer Segmentation Strategy Vendor Relations Email Program Execution Content Budgeting And Forecasting Campaign Execution Creative Briefs Luxury Goods B2c Corporate Communications B2b Market Research Social Media

Stephanie Maassen-Deason, Mba Education Details

  • University Of Missouri-Columbia
    University Of Missouri-Columbia
    School Of Journalism - Strategic Communications
  • Webster University
    Webster University
    Emphasis In International Business
  • Love Story Loga
    Love Story Loga
    Ryt 200

Frequently Asked Questions about Stephanie Maassen-Deason, Mba

What company does Stephanie Maassen-Deason, Mba work for?

Stephanie Maassen-Deason, Mba works for Propel+flourish

What is Stephanie Maassen-Deason, Mba's role at the current company?

Stephanie Maassen-Deason, Mba's current role is eComm marketer who crafts customer-centric growth strategies to build brands with heart ❤️.

What is Stephanie Maassen-Deason, Mba's email address?

Stephanie Maassen-Deason, Mba's email address is sm****@****ail.com

What is Stephanie Maassen-Deason, Mba's direct phone number?

Stephanie Maassen-Deason, Mba's direct phone number is +131474*****

What schools did Stephanie Maassen-Deason, Mba attend?

Stephanie Maassen-Deason, Mba attended University Of Missouri-Columbia, Webster University, Love Story Loga.

What skills is Stephanie Maassen-Deason, Mba known for?

Stephanie Maassen-Deason, Mba has skills like Email Marketing, Online Advertising, Advertising, Marketing Strategy, Interactive Marketing, Newsletters, Direct Mail, Project Management, Integrated Marketing, Marketing Communications, E Commerce, Crm.

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