Sanna Määttänen Email & Phone Number

Helsinki, FI

Brighten is a strategic marketing and communications consultancy for businesses that drive change through innovation. We have expertise in thought leadership building, employer branding, demand creation, content marketing, digital marketing and social media.

💡 I advise Fambition on all matters related to strategy when the need arises.

I led and developed Mehiläinen’s social media with a strong focus on strategy development, insight creation and brand activation. A strong focus was placed on showcasing the company's outstanding employer brand. I'm proud to say that our efforts paid off and Mehiläinen was honored with Duunitori’s Employer Brand of the Year award. It was a joy to be a part.

At the beginning of 2019 I was given an opportunity to lead MC Engage’s team. It was important not only to reinforce our operations but above all guide us towards a new phase in our journey in which we could create real impact. We decided to advance our internal integration and form a completely new team. We built and launched a new business unit, MC.

In 2018, Okimo Clinic started to operate under Marketing Clinic’s brand as MC Engage. My own role and responsibilities in this new business unit stayed the same as under Okimo Clinic.

I came to Okimo Clinic to build social media analysis services in order to ensure that Okimo Clinic’s consultation was based on customer insight and understanding. From 2013 to 2018, I was responsible for Okimo Clinic's analysis services, which covered e.g. industry analyses, competitor analyses and social media performance measurement.It was an exciting.

Leading Okimo Clinic's social media analysis services and service development.

Social and editorial media analysis, social media strategy workshops, analysis service development and consultative sales. A member of social media team.Clients: consumer brands, B2Bs and NGOs.

Project management, client relationship management, product and service development, social media analysis, social media strategy workshops, consulting in media monitoring and software solutions. A member of external communication team. Clients: consumer brands and NGOs.

Project management, client relationship management, product and services development, social media analysis, social media strategy workshops. Media monitoring, press release distribution and PR database solution consulting.A member of external communications team.Clients: consumer brands and NGOs.

Media reporting and analysis, product and services development.

Werde was a Finnish NGO that supported projects, education and research to raise the awareness and understanding of development issues and environmental problems.

Assistant at two projects funded by Academy of Finland in Department of Sociology.

Master Of Social Science:, Sociology, Communication Studies, Marketing

Master's thesis: Social mechanisms in building trust: A study of economic activity among Managing Directors in ICT industry

Social Anthropology, Swedish