As the Chief Marketing Officer at SolarCon, a pivotal platform within the solar industry, I spearhead strategic marketing campaigns that amplify our mission to connect industry leaders with innovative solutions. My role centers around enhancing our visibility and influence to drive ticket sales and secure valuable sponsorships, directly contributing to the growth and success of our exhibitors and attendees.My responsibilities include:● Orchestrating integrated marketing strategies to optimize our reach to a highly engaged audience of installation and sales dealership owners, managers, and representatives.● Managing customer relationship management (CRM) systems to nurture leads and build lasting relationships with our stakeholders.● Overseeing the development and refinement of our website, ensuring an intuitive and seamless user experience that aligns with our brand’s promise.● Diligently tracking sales and marketing metrics to assess performance and adjust tactics accordingly, ensuring we meet our ambitious growth targets.● Providing creative direction for all visual and video content, capturing the essence of our brand and the innovation at the heart of the solar industry.● Collaborating closely with creative teams to produce compelling graphics and multimedia content that resonates with our audience.● Crafting creative copy that engages, informs, and inspires action, whether it's signing up for the next event or joining our roster of esteemed sponsors.At SolarCon, my role is not just about marketing; it's about fostering a community that's driving towards a brighter, solar-powered future.

Marketing operations for the leading solar industry news organization.

● Creative Copywriting: Crafted engaging content to enhance clients' online presence.● Digital Marketing: Managed various social media platforms, ensuring effective brandrepresentation.● Social Media Marketing: Executed targeted campaigns to drive engagement and expand reach.● Advisory Role: Guided organizations in navigating the digital marketing landscape.● Educational Outreach: Developed and conducted social media classes for diverse businesses.● Continuous Research: Stayed updated on the latest social media trends and best practices.

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● Orchestrated comprehensive content strategies for multi-channel marketing campaignsencompassing B2B, B2C, print, digital, and social media platforms..● Provided expert guidance to clients on business and marketing plans, enhancing strategic,creative, and brand development.● Designed and executed impactful social media campaigns, driving brand awareness and useracquisition.● Developed strategic marketing materials, including ads, direct mail, and blog content, tailored tomarket dynamics.● Created and edited creative copy (blog, social media, press releases, email marketing) thatresonated with target audiences, enhancing brand messaging and engagement.● Led the development and execution of comprehensive internal communications strategies toenhance employee engagement, alignment, and productivity.● Successfully initiated and managed a ground-up build of an intranet site, providing employeeswith a centralized hub for information, resources, and collaboration.

● Spearheaded cross-functional efforts, optimizing budget allocation for maximum ROI acrossvarious departments.● Directed award-winning advertising and content marketing initiatives, aligning marketingcommunications with brand identity.● Led Video Production, Copywriting, and Social Media teams, overseeing digital asset creation forphoto, video, and podcast projects.● Crafted and refined creative copy across various mediums, including blogs, social media, pressreleases, and email marketing, to connect with target audiences and elevate brand messaging andengagement.● Managed end-to-end project lifecycle, from planning to final execution, ensuring high-qualitydeliverables.● Hosted top-rated company podcast, reinforcing brand presence and audience engagement.

● Orchestrated marketing operations, strategic planning, content creation, and analytics reporting.● Crafted strategic engagement campaigns within the digital and community space, harmonizingwith print and product initiatives.● Coordinated cross-functional collaboration to maximize allocated marketing budgets.● Produced multimedia content, including video, photography, and art direction, for internal andexternal communications.● Developed comprehensive strategies across social media, TV, radio, email, PPC, and loyaltyprograms.● Innovated social media campaigns for brand enhancement and customer engagement.

Led the creation, design, and implementation of social media campaigns, monitoring industry trends and providing feedback on new channels and creative thinking. Interpreted complex target market and industry data to develop content for social media channels to engage existing customers and attract targeted customers. Developed and managed community and content strategies for PlanetOtterBox.com, Facebook.com/OtterBox, digital customer service, and other public social network strategies. Collaborated with internal and external creative sources to define a distinct brand voice that reflects the vision and mission of the organization. Engaged with end users to address inquiries and draw interest in the OtterBox culture and products.

Successfully provided coach support to all levels of the sales team to implement best practices to increase productivity. Promoted high energy and a conducive work environment on the sales floor, implementing programs and incentives to drive revenue for the organization and exceed sales goals. Mentored new hires through various methods to ensure success within their roles. Selected to serve as the Social Media resource for the sales team.

• Responsible for the recruitment and retention of the Loveland Chamber of Commerce memberships• Promotion and sales of additional services including advertising, listings, and sponsorships • Proposed ideas and guidelines to clients to determine individualized goals and needs• Gained new clients and offered solutions in order to retain a strong working relationship• Maintained a positive, active presence in the networking and Social Networking community

• Consistently maintained a high-standard performance record via exceptional service, follow-through, and specific attention to detail • Directed marketing efforts to promote visibility and improve reputation in the community • Developed Web 2.0 presence utilizing Facebook, Twitter, LinkedIn and YouTube• Analyzed complex situations, designed practical solutions, and implemented cost-effective plans• Consistently increased sales, client base and profitability • Developed personnel training in relation to sales and customer service• Built and maintained client trust as to gain return business