Responsibilities:• Assisting with design and set up of 5 new cafes (Table 26 West End, Carindale, Indooroopilly, Chermside and Springfield) and 26 Paws dog grooming salon (attached to Table 26 Chermside).• Creating branding including logo design• Set up of new website, social media and loyalty program • Managing and briefing agencies (digital marketing, media, content, creative, PR, etc.)• PR including liaising with media, bloggers and key influencers to attract new customers • Creating in-store promotion • New menu development • Setting up email tool (mailchimp) to start sending email communication to current clients• Local area marketing activities• Organising events• HR and payroll (MYOB and Xero)• Admin

Generating marketing qualified leads for the corporate business travel arm of Flight Centre Travel Group.Delivering ‘always on’ and ‘tactical’ demand generation marketing campaigns, across paid, owned, and earned channels, that are in line with both the marketing strategy and the operational plans of the business.

Responsibilities:• Working with various airline, hotel and car hire partners to put together B2B marketing campaigns• Promotion of tactical campaigns• Sponsorship and local area marketing

Responsibilities:• Managing end to end delivery of events ensuring all KPIs and objectives are met. • Consulting with multiple internal stakeholders to determine objectives and requirements for events including content program, AV, styling and on the ground support. • Coordinating suppliers including venue, contractors and sponsors. • Creating event documentation including run sheets, evaluations and on-site guides. • Facilitating marketing, communication, advertising and signage• Organising speakers/special guests and staff rosters. • CRM activities (registration, reporting and post marketing) • Negotiating contracts with service providers and suppliers including hotels, meeting space, speakers and caterers • On the day event execution, resolving any issues that arise, supervising staff at the event and other adhoc duties • Preparing and maintaining event budgets• Campaign management and execution including creating briefs, liaising with all stakeholders, internal communication and reporting

Responsibilities:• Developing marketing plans and managing budgets for various internal stakeholders e.g. TAFE at School and School Alternative Program• Working with clients to organise events to attract student enrollments and organising all related marketing material event including post event marketing through marketo. • Post-event reporting and evaluation of all events, including recommendations for future action• Collaborating with digital, social media, content and graphic teams to create targeted online and offline campaigns• Working with agencies and internal departments to create brand new microsites• Developing and executing nurture campaigns to increase enrolments• Project managing events to increase enrolments and visibility • Ensuring the successful implementation of creative marketing material• Building and maintaining relationships with key stakeholders and external providers• Ensuring brand identity is consistent and upheld consistently across all marketing channels• Using Project Management System to ensure all projects and campaigns are successfully managed

Responsibilities• Launching a new FCTG business – Travel Club Getaways (dedicated leisure club for our corporate clients) and providing all support collateral to increase membership and enquiry• Providing marketing support to FCm Travel Solutions, Corporate Traveller and Travel Club Getaways to achieve customer retention and acquisition goals for operation teams.• Managing and implementing Campus Travel’s marketing strategies (social media, digital marketing including SEO, print, direct marketing, etc.) • Working in conjunction with the Digital & Direct Marketing Manager to deploy marketing automation solutions into our operational teams• Working with PR Manager and graphic designers to produce client facing collateral• Writing targeted content for various marketing pieces. • Using Marketo (Email Marketing Tool) and Salesforce (CRM) to prepare electronic direct mail campaigns and track results• Updating content and product on website, preparing Google Analytics reports and creating AdWords campaigns• Running and executing competitions and promotions for existing and new clients. Achievement and Innovation• Exceeded Travel Club Getaways TTV target by growing sales by 20% year on year and growing memberships by 25% year on year.• Developed all marketing collateral (offline and online) including 2 websites for Travel Club Getaways.• Launched a successful Campus Travel Grant, which resulted in 56% increase in Facebook likes (100% engagement), 60% increase in website traffic and additional eNewsletter subscriptions directly from the grant.• Managed and coordinated Campus Travel Brand Collateral Refresh based on stakeholder feedback in 2014• Set up company booths at Trade Shows, which led to BDM appointments and new customer acquisition• Completely redesigned various e-newsletters and made them more targeted• Received multiple “Best on Ground Marketing” awards year on year

Responsibilities• Management of annual campaign calendar• Putting together full national campaigns from start to finish• Negotiation and management of campaign proposal process to secure co-operative contribution from wholesalers, airlines, hotels and tourism bodies • Managing and briefing external agencies and internal departments for all digital (including SEO/website), social media, advertising, design and direct marketing activities • Focus on key business outcomes measured by Cost Per Enquiry and Enquiry Per Consultant• Post campaign reporting and analysis• Ensuring brand standards are implemented across all campaign advertising• Building preferred supplier relationships and negotiating to ensure exclusive product offering including value-adds• Copywriting, proofing and producing advertising including press, banners, flyers, radio, promotional material, sales support material, newsletters, TVCs, website, DM/EDM and internal communication• Answering all consultant, State Marketing Managers and various stakeholder queriesAchievement and Innovation• Increased co-operative contribution by 35% per year by generating extra revenue via smaller campaign partners with targeted campaigns• Increased year on year sales results for campaign partners to ensure ROI and repeat co-op• Exceeded enquiry targets by 40% from successful campaigns• Managed cooperative funding in excess of $8.5 million per year• Managed over 100 cooperative partners per year• Project managed 1.3 million dollar campaigns such as ‘QLD’s Bonus Breaks’ with Tourism QLD• Received multiple “Outstanding Contribution to Marketing” awards year on year• Highlighted a number of deficiencies within the campaign processes/reporting and made numerous improvements and suggestions• Worked on re-branding all campaign collateral to ensure consistency across the brand• Improved campaign layouts and ensured pricing was aggressive to increase enquiry and boost sales results for campaign partners

Responsibilities• Analysis of market and customer data to identify and improve product selection for press, e-newsletter and radio advertising• Sourcing the most competitive and premium product in the marketplace• Ensuring all advertising is communicated accurately and effectively to retail consultants and other areas of the business• Liaison with suppliers, internal marketing departments and various other departments within FCTG• Building strong rapport with suppliers to ensure the most competitive product in the marketplace is provided• Measuring effectiveness of advertising • Updating website with product and analysing enquiry results• Ensuring that all marketing and advertising material is accurate and ACCC compliant• Constantly monitoring competitor activity• Monitoring enquiry, sales results, destination trends and competitive activity• Helping with national expo events• Training new team membersAchievement and Innovation• Met and exceeded enquiry and cost per enquiry targets by up to 45%• Became innovative with presentation of product to ensure advertising remains fresh, consistently appealing and within brand standards• Re-vamped the marketing intranet• Assisted in establishing systems and processes within the team• Introduced more effective communication channels within the team, resulting in a more open working environment• Increased the calibre of this position by taking on greater responsibilities whilst I held the role. Also looked after the advertising for NSW/ACT, QLD, SA and Student Flights VIC at various times