Cheryl Small

Cheryl Small Email and Phone Number

Brand and Organizational Change Storyteller | Consultant | Board Member | Mentor | Aspiring Tango Dancer @
Cheryl Small's Location
Louisville, Kentucky, United States, United States
Cheryl Small's Contact Details

Cheryl Small personal email

n/a
About Cheryl Small

Business stories are more than a beautiful sequence of words. They have the power to transform brands, organizations, and our world. But too often they chase the wrong issue. They miss the human at the center of it all. Or they are deadened by mounds of irrelevant data. But there is good news: there is always a powerful narrative within our grasp. So if there is a change to make, a story to tell, or you share my passion for transformative stories, let's talk.

Cheryl Small's Current Company Details
RedSpiral

Redspiral

Brand and Organizational Change Storyteller | Consultant | Board Member | Mentor | Aspiring Tango Dancer
Cheryl Small Work Experience Details
  • Redspiral
    Chief Change Storyteller
    Redspiral Jul 2019 - Present
    Louisville, Kentucky, United States
    "Culture eats strategy for breakfast" (Peter Drucker). Anyone who has attempted to make change has learned this, sometimes, the hard way. I founded RedSpiral to uncover and write the brand and organizational change stories that lean into culture, audience insights, and archetypal storytelling.
  • Brown-Forman
    Director Of Consumer And Shopper Insights | Organizational Transformation
    Brown-Forman May 2014 - Jun 2019
    Louisville, Kentucky Area
    Discovered the insight-driven stories that transformed capabilities, tools, and practices of those working on wine and spirit brands like Jack Daniels, Woodford Reserve, Korbel, etc.
  • Leo Burnett
    Svp, Strategic Planning Director | Brand Transformation
    Leo Burnett Jan 2008 - May 2013
    Greater Chicago Area
    Identified brand purposes of business-to-business brands that unified subsidiaries, increased employee engagement, and amplified the brand. Led Alchemy (subsidiary of Leo Burnett) that discovered the intersection between human behavior and technology to further Agency's digital offering.
  • Incite
    Managing Director | Consumer Experience Transformation
    Incite 2005 - 2007
    Greater Chicago Area
    Founded a company that developed brand narratives, which translated into US, European, and Asian customer experiences across digital, retail, and traditional channels.
  • Leo Burnett
    Svp, Account Planning Director | Communications Transformation
    Leo Burnett 1997 - 2005
    Greater Chicago Area
    Led strategic communication efforts for the agencies largest brands, including, Kellogg, Maytag, Allstate, and others to create inspired campaigns and to deliver insights & trends to stay on-top of markets.
  • Draftfcb
    Vp, Consulting Partner On Thchess Team | Business Transformation
    Draftfcb 1994 - 1997
    One of the original members of the Chess Team, a strategic consulting unit that pioneered the creation of new business possibilities via competitive strategy.

Cheryl Small Skills

Digital Strategy Marketing Strategy Qualitative Research Thought Leadership Corporate Branding Social Media Strategic Thinking Global Marketing Collaboration Solutions Brand Architecture Strategic Brand Positioning Building Organizational Capability Capability Building Branding/design Thinking Facilitation Insight Mining Innovation Brand Management Brand Development Gamification B2b Mentoring/coaching Leading High Performance Teams Leading Transformational Change Organizational Change Agent Advertising Brand Equity

Cheryl Small Education Details

Frequently Asked Questions about Cheryl Small

What company does Cheryl Small work for?

Cheryl Small works for Redspiral

What is Cheryl Small's role at the current company?

Cheryl Small's current role is Brand and Organizational Change Storyteller | Consultant | Board Member | Mentor | Aspiring Tango Dancer.

What is Cheryl Small's email address?

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What is Cheryl Small's direct phone number?

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What schools did Cheryl Small attend?

Cheryl Small attended Northwestern University, City University Of New York-Brooklyn College.

What skills is Cheryl Small known for?

Cheryl Small has skills like Digital Strategy, Marketing Strategy, Qualitative Research, Thought Leadership, Corporate Branding, Social Media, Strategic Thinking, Global Marketing, Collaboration Solutions, Brand Architecture, Strategic Brand Positioning, Building Organizational Capability.

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