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Business stories are more than a beautiful sequence of words. They have the power to transform brands, organizations, and our world. But too often they chase the wrong issue. They miss the human at the center of it all. Or they are deadened by mounds of irrelevant data. But there is good news: there is always a powerful narrative within our grasp. So if there is a change to make, a story to tell, or you share my passion for transformative stories, let's talk.
Redspiral
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Chief Change StorytellerRedspiral Jul 2019 - PresentLouisville, Kentucky, United States"Culture eats strategy for breakfast" (Peter Drucker). Anyone who has attempted to make change has learned this, sometimes, the hard way. I founded RedSpiral to uncover and write the brand and organizational change stories that lean into culture, audience insights, and archetypal storytelling.
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Director Of Consumer And Shopper Insights | Organizational TransformationBrown-Forman May 2014 - Jun 2019Louisville, Kentucky AreaDiscovered the insight-driven stories that transformed capabilities, tools, and practices of those working on wine and spirit brands like Jack Daniels, Woodford Reserve, Korbel, etc. -
Svp, Strategic Planning Director | Brand TransformationLeo Burnett Jan 2008 - May 2013Greater Chicago AreaIdentified brand purposes of business-to-business brands that unified subsidiaries, increased employee engagement, and amplified the brand. Led Alchemy (subsidiary of Leo Burnett) that discovered the intersection between human behavior and technology to further Agency's digital offering.
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Managing Director | Consumer Experience TransformationIncite 2005 - 2007Greater Chicago AreaFounded a company that developed brand narratives, which translated into US, European, and Asian customer experiences across digital, retail, and traditional channels.
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Svp, Account Planning Director | Communications TransformationLeo Burnett 1997 - 2005Greater Chicago AreaLed strategic communication efforts for the agencies largest brands, including, Kellogg, Maytag, Allstate, and others to create inspired campaigns and to deliver insights & trends to stay on-top of markets. -
Vp, Consulting Partner On Thchess Team | Business TransformationDraftfcb 1994 - 1997One of the original members of the Chess Team, a strategic consulting unit that pioneered the creation of new business possibilities via competitive strategy.
Cheryl Small Skills
Cheryl Small Education Details
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Learning And Organizational Change (Science Of How Human'S And Organizations Change) -
Computer And Information Science
Frequently Asked Questions about Cheryl Small
What company does Cheryl Small work for?
Cheryl Small works for Redspiral
What is Cheryl Small's role at the current company?
Cheryl Small's current role is Brand and Organizational Change Storyteller | Consultant | Board Member | Mentor | Aspiring Tango Dancer.
What is Cheryl Small's email address?
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What is Cheryl Small's direct phone number?
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What schools did Cheryl Small attend?
Cheryl Small attended Northwestern University, City University Of New York-Brooklyn College.
What skills is Cheryl Small known for?
Cheryl Small has skills like Digital Strategy, Marketing Strategy, Qualitative Research, Thought Leadership, Corporate Branding, Social Media, Strategic Thinking, Global Marketing, Collaboration Solutions, Brand Architecture, Strategic Brand Positioning, Building Organizational Capability.
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Cheryl Small
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