Part of a team responsible for launching the H-D Collections website, including defining site requirements, building the product assortment and website content in BigCommerce, and establishing operational processes.o Owned site merchandising strategy and site experience including reporting on key metrics.o Owned and executed product and content set-up across the site: HP, PDP, PLP, marketing pages.o Owned and drove functionality across the e-commerce shopping experience. Collaborated with UX/UI, engineering &development teams to create and implement site functionality roadmap.o Worked cross-functionally with customer service and 3PL on inventory management and customer experience.o Worked cross-functionally with marketing & branding to define creative assets, email, and site content. Wrote SEOoptimized content and other copy for the site.

• Managed cross-functional teams and marketing calendars in spreadsheets and PMIS• Spearheaded marketing projects that increased client reach ten-fold• Wrote content for blog posts and email newsletters & managed website updates • Created and deployed email marketing in Mailchimp• Analyzed marketing performance and made recommendations to improve user engagement

• Coordinated, promoted, hosted, and executed in-store and local community events• Managed and executed digital marketing efforts for the store including email & event pages using SplashThat tool• Cultivated brand loyalty and developed partnerships to connect with the store community

• Owned and managed an independent LuLaRoe clothing boutique online, in-home and through social commerce (Facebook)• Managed inventory planning, purchasing, sales, shipping, promotions, marketing, and all details of business as an independent fashion boutique owner• Coordinated photo shoots for social commerce and branding initiatives• Developed and promoted the Style by Small brand on social media (@stylebysmall)

• Managed client’s email marketing programs utilizing Constant Contact, including creative, promotion planning, copywriting, and execution/analysis• Provided website merchandising assistance on a project basis

• Planned, developed and executed entire site merchandising efforts, including home page, department pages, seasonal pages and brand pages• Analyzed site performance, including conversion rate and on-site search with Coremetrics tool• Managed the email marketing program for 1 year until an Email Marketing Manager was hired• Liased with vendors in order to best represent their brands on the website• Worked with CEO and VP of Merchandising to coordinate special lifestyle photo shoots for site merchandising efforts• Selected images to be used for site merchandising as well as external marketing efforts, including email and affiliates

• Artist management liaison for artists’ fan club and premium ticketing operations• Created and sent promotional email blasts to fan club members• Developed exclusive merchandise included in premium ticket packages• Procured concert tickets and placed holds with contract box offices and promoters in the US, Great Britain, Europe, Australia and Japan• Managed website product/ticketing management system

• Managed the merchandise offering, price and promotion for direct to consumer, including artists’ official e-commerce stores branded within Fanfire.com and printed catalogs• Managed product setup, placement, and promotion on Fanfire.com using proprietary CMS• Artist management liaison for artists’ official e-commerce stores branded within Fanfire.com• Created and managed the email marketing schedule for Fanfire.com• Developed exclusive merchandise including high-end collectibles• Selected product, coordinated photo shoots, and wrote copy for product catalogs and e-commerce sites

• Managed merchandising of products for the Webvan.com store• Coordinated placement and pricing of products on the web store

• Oversaw the procurement of media for the Questia Internet research service• Managed purchasing team, vendor relationships and pricing• Researched and identified key vendor partners• Designed procurement processes utilizing Oracle self-service purchasing module