Smarak Dash Bhattamishra Email & Phone Number

Minneapolis, Minnesota, United States

Chicago, Illinois, United States

• Led cross-functional team of 35 experts to design go-to-market, pricing and point-of-salemarketing strategy for annual business of $320M, achieving highest market share in 2 decades
• Improved quarterly demand forecasting for 220 SKUs across 14 brands by piloting AI-basedauto-forecasting system, delivering forecast accuracy of 93% & incremental revenue of $15M
• Designed omnichannel strategy for offline big-box retailers, leading to 13% incremental valueover benchmark growth rate and 3.2% increase in market share across personal care products
• Devised growth strategy for top 30 customers, analyzing their pain points to design marketinginitiatives, product launches & distribution revamp, enabling share gain of 3.5%
• Redesigned pricing strategy by analyzing consumer behavior for 33M+ consumers across India,improving business profitability by 2.5% and enabling annual savings of $10M
• Conceived Smart Fill program to incentivize shoppers to use their own bottles to refilldetergent liquids; initiative won Bronze Lion for Creative Business Transformation at Cannes

Kolkata

• Led the East India sales teams of 250 sales executives across 12 states to create businessroadmap and brand growth strategy for 400+ distributors and 8000+ customers, enablinghighest growth among all teams in South.
• Developed and implemented capability building programs for 1029 sales executives toimprove their product detailing skills, resulting in 23% improvement in sales team earnings
• Negotiated new Terms of Trade with top 12 retail customers to include comprehensive datasharing, SKU availability & in-store marketing, increasing sales by 13% at no added cost
• Partnered with big-box retailers on omni-channel and direct-to-consumer initiatives duringCovid-19 lockdowns, boosting purchase per consumer by 18% and total sales by 8%
• Revamped the go-to-market model in 215 districts of East India by analyzing white spaces incurrently served market, improving direct customer coverage by 78%

Bihar, India

• Turned around the declining sales trajectory of Bihar by leading a team of 220 sales executivesand 316 distributors, making it the fastest-growing Indian state with 2-year CAGR of 23%
• Created predictive analytics & AI-based sales programs to aid sales executives to pitch moresalient SKUs to customers, enabling increase in SKU assortment by 38% for 6649 customers

Mumbai Area, India

• Title: Conceptualize an internal marketing plan to set stage for relaunch of Fair & Lovely FoundationResponsibilities:
• Evaluate the impact of Fair and Lovely’s USLP program 2003-2016 (Fair and Lovely- Foundation)
• Build brand love among critics in Unilever by showcasing the impact of USLP & real consumer stories
• Design branding elements for Fair and Lovely Foundation’s Online platform for its launch in Nov-16 Achievements:
• Worked on the internal marketing of Fair and Lovely, and led three out of twelve work-streams
• Created a brief for brand identity elements (name, color palette and different versions of the logo)

Bhubaneshwar Area, India

• Title: Evaluation of Service-induced deterioration of Thermal Barrier Coatings
• Coatings characterized with respect to improved performance
• Wear behavior, coating thickness and micro-structural properties determined

Master Of Business Administration - Mba

Activities and Societies: Senior VP and Education Lead, Consulting Club; VP, Indian Sub-Continent Business Association; Peer Coach and.

Master'S Degree, Marketing, Finance

Activities and Societies: Joint Secretary, Alumni Relations Cell

Bachelor’S Degree, Metallurgical And Materials Engineering

Activities and Societies: President, Bureaucats Club