Key Responsibilities: • Manage the company's real estate portfolio and 3 team employees. • Research investment opportunities: acquisition & development • • • Negotiate contracts with potential clients.Key Achievements: • Advanced from Assistant Director (June 2020 - July 2021) to Director.• Increased company’s turnover by 14% by negotiating 2 new deals.• Developed expansion project "Holiday Rental Cabins": worked under pressure to make EU funding deadline, created a concept and business plan, scouted locations, materials, builders and sustainable energy solutions.

Key Responsibilities:• Meet with restaurant managers to discuss business objectives, analize efficiency, cost and control expenditure.• Create online & offline marketing strategy and run SoMe campaigns.• Monitor and develop online presence: redesign website and online delivery options.• Periodical food and drink menu optimisation: item, price and portion. Key Achievements:• Enhanced anual turnover by 13% from 2020 to 2021 by cutting labour and utility costs, adjusting prices and portions, creating a new food delivery website and investing in online advertising: Facebook, Instagram and Google ads. • Decreased company debt by 33% from the 1st of January to November 2021, acquired during the restrictions peak-time in 2020.• Adopted a diversified marketing approach (events, promotions, email and SoMe marketing) leading to a 45% rise in bar revenue during the summer months (May - August) compared to Jan - April 2021.

Key Responsibilities:• Meet with restaurant managers to discuss business objectives, analize efficiency, cost and control expenditure.• Create online & offline marketing strategy and run SoMe campaigns.• Monitor and develop online presence: redesign website and online delivery options.• Periodical food and drink menu optimisation: item, price and portion. Key Achievements:• Reduced labour and rent cost and improved the operational efficiency of the company which lead to an 6,75% increase in anual turnover (2021) during governmental restrictions (30-50% occupancy rate & early closing time)• Grew online orders by 230% in 2020, compared to 2019, by optimising the website and promoting it through digital marketing campaigns on Facebook, Instagram and Google.• Retained market share and customer interest by redesigning the food menu, adding new healthier dishes and holiday menu home delivery options.

Key Achievements:• Helped develop a sustainability business model workshop in line with UN’s 17 SDGs, which teaches companies how they can gain an edge and be more profitable while improving market share and being environmentally-safe.

Key Responsibilities: • Overseeing the rebranding process as part of the Communications Team:Helping shape and communicate the visual identity for the TedxCopenhagen 10 YearAnniversary Event, Nov 9th 2019 - in collaboration with B14 Creative Agency.• Event planning contributions — Creating presentations & mood-boards for:Communications team: branding, Instagram planner, website audit.Experience team: event activities, location & stage design.• Event - Instagram Content Manager (+1000 attendees) TedxCopenhagen 10 Year Anniversary: Expect the Unexpected at Tivoli Concert Hall, Copenhagen.Development of brand awareness, planning and strategy.Event storytelling: curating the feed and the stories.Key Achievements:• Achieved ticket sell-out (1120 seats) for the TedxCopenhagen’s 10 Year Anniversary event, by building brand identity and excitement.• Developed and implemented Instagram marketing strategy increasing brand awareness.• Collaborated with the experience team by creating activities, location & stage design, matching the new visual identity.

Key Responsibilities:• Created visual content for commercial purposes: planning, art direction, scene setup, lifestyle & product photo-video campaigns.• Work as a team and follow brief guidelines closely, for publishing quality content that respects brand identity on the client’s and QMike’s platforms.https://www.smarandadone.com/projectshttps://www.instagram.com/qmike/Key Achievements:Projects: Jaeger LeCoultre, Harrods, Polo Ralph Lauren, Moet Chandon, Mr Porter, Eastpak, Haig Club, Regent Street, Panerai, Givenchy, La Prairie, Links of London, Timberland, Campari, Aqua di Parma, Chivas Regal etc.• Created Pierre Marcolini’s Christmas, Easter & Summer Collection online and print campaigns for 2016 & 2017 and had our images displayed in the Harrods boutique shop in London, summer 2017.• Had the opportunity to attend various press-trips during 2016-2021 and work with high- profile brands: Lexus (Miami), Visit Dubai (Dubai), Zegna (Milano), Issey Miyake Parfums (Azores), Visit Geneva (Geneva), Pierre Marcolini (Paris), Harrods Man (UK).

ROLES:2019 - Communications Team2018 - Storyteller2017 - RegistrationEVENTS 2017-2019:“TEDxLondonWomen” “Beyond Borders” “Tales from the Unexpected"“Confidence is Within” “Talking Poverty”THEMES:#equality #womenleadership #futureofwork #artificialinteligence #sustainability #globalwarming

Key Responsibilities:• Act as a PA to the Director and assist with business plans: budgets, researching, contacting suppliers & consultants.• Liaise with current and prospective clients, affiliates and consultants and prepare and monitoring invoices and dealing with contracts.• Attended and aided preparations for events: Talks & Business Shows, Bootcamps & Accelerators: Create and update Keynote presentations slides for client pitching, bootcamps, accelerators and internal communication.Key Achievements:• Acted as the point of contact at events and building relationships with current & prospective clients, while educating them about the company, products & services.• Contributed to lead generation activities and assisted with organising campaigns and developing marketing strategies across: Facebook, YouTube, Google+ and LinkedIn to increase brand awareness and expand customer base.

• Managing general administrative and operational tasks related to the good functioning of the gallery:Creating and managing the inventory and contributing to the art curation.Handling negotiations and deliveries, managing payments and offering customer service & support. Conducting staff training and keeping in constant communication with the internal team. Maintaining public relations for the gallery and the artists.Reporting to: Directors – Philip and Charlotte Colbert & EA – Elisabeth Humphrey

• Managing general administrative and operational tasks related to the good functioning of the studio and its director:Managing artist - client communications: direct and indirect.Primary book keeping of the studio: handling petty cash flow and filing invoices and receipts. Managing the studio’s and the artist’s social media presence: updating and planning (Instagram, Blog). General studio organizing: maintaining supply inventories, project filling and clearing up.Graphic design: photo retouching (Photoshop) and creating a presentation brochure (Indesign).Reporting to: Director – Hugo Dalton

• Digital Marketing • Content Editor & Curator

Primus Pub - June - August 2011 (3 months)• Assisting interior designers in all matters concerning the welfare of the projects:Helping with installations, coordinating deliveries and handling post installation activities. Ensuring direct and indirect communication between interior designers, vendors and clients.Providing assistance and input in the creation of preliminary plans and design concepts. Managing design libraries of resources and maintaining files and binders.Performing market research and contributing to presentation creation.