Scott Margheim Email & Phone Number

Columbus, NE, US

Columbus, Neb.

• Strategically manage the company's brand and reputation with customers and the public via the web, social media, traditional and digital marketing methods, and grassroots efforts.
• Oversee the development and delivery of integrated advertising activities, ensuring messaging and objectives align with company strategic business initiatives.
• Supervise a team responsible for creating advertising and marketing collateral, social media content, displays and exhibits, presentations, online promotions, commercial scripts and custom media — ensuring all.
• Plan, develop, place, and measure the company's advertising and coordinate the wholesale cooperative advertising program and it’s offerings for in-state partner utilities.
• Manage vendor relationships related to the execution of the company’s public relations campaigns and activities.
• Establish strong relationships with internal business units, partner utilities, outside agencies, media outlets and entities that provide support services.

Columbus, Neb

• Coordinated corporate promotion, marketing, and advertising efforts, ensuring all achieved corporate strategic objectives.
• Managed schedule and budget for all internal and external produced projects for business unit.
• Developed advertising concepts, marketing collateral, displays, exhibits, presentations, online promotions, commercial scripts, and custom media.
• Assisted with writing, editing, video production, and photography.
• Established strong relationships with agencies and consultants, media outlets, and entities that provided support services.
• Served as the business unit’s liaison for special promotional projects.

Sidney, Nebraska

• Managed an in-house design team responsible for creating compelling point-of-purchase signage and promotional material for 29 retail locations across the United States and Canada.
• Supervised and provided support for 29 in-store signage teams.
• Worked with outside vendors to have material produced in a cost-effective and timely matter.
• Participated in store openings and vendor installations of in-store signage.
• Created working calendars to ensure timely and cost-effective rollouts of signage and materials.
• Researched and developed opportunities for process improvements.

Sidney, Nebraska

• Supervised a creative team responsible for the design of all company creative projects, including collateral design, catalog covers, annual reports, newsletters, logos, print ads, etc.
• Managed the production of all retail sales circulars from concept to completion by translating marketing objectives into creative execution.
• Liaison between departments to ensure brand continuity within the company.
• Directed the collaborative efforts of creative professionals (printers, photographers, copywriters, etc.).